Customer Ratings & Reviews

Granted, this Polaroid Now+ Gen 2 Instant Film Camera is more of a "niche" item. These days, photography and 'picture taking' has evolved, to the extent that anyone with a smartphone, has a camera with them at all times. But what about having a physical copy of a photo? Sure, you can still get film developed or go to a variety of stores and have photos printed out from a memory card/stick or even print them out at home, but "taking a Polaroid" is just plain fun. Setup was easy. And the camera is made well. This model is still relatively simple to use, even without using the mobile app. There are several other photo options in the app though, with tips to make your picture taking better. I particularly enjoyed trying the Double Exposure mode, although I haven't mastered that yet. I really liked that the camera came with 5 filters - Starburst, Red Vignette, Orange, Yellow, Blue - and a lens cover, all of which fit inside a handy zippered pouch. There's also a wrist strap, but I don't see much point of this accessory, as the camera is a bit too heavy to be dangling off your wrist for carrying around. There is a Tripod Mount on the bottom of the camera which could prove useful for those wishing to capture that 'perfect shot.' One minor issue I've found is that the 'film shield' when it retracts, does appear to slightly scratch the undeveloped photo. But I'm sure there's a trick to removing the photo from the camera once it "ejects" and I just haven't got the hang of it yet. I will say that the cost of film is a detriment. Film for these types of cameras has never been inexpensive, especially for the number of photos you can take with each pack. Factor in that the shot you take may not be 'just right.' The app does help, and I spent quite awhile playing around with the different modes, trying things out. But the reality is, the film is too pricey for doing much "trial and error." Oh, and unlike what we've always believed, you do not "need" to shake the photo as it's developing. You should, instead, place the photo in a dark place or face down (though I chose not to do this as it doesn't make much sense to me to place a freshly taken photo that's still developing face down so that the front of the photo is touching any type of surface). If this type of camera is right up your alley, than I can recommend this Polaroid Now+ Instant Film Camera Gen 2. For some, it's the nostalgia factor, for others this camera might appeal to you simply as a novelty, or as something to bring to get-togethers where you might want to "capture the moment" and give a pictoral memory to friends or family which they can take with them. Bottom line - it's a Polaroid. The quality you remember is there. So, while I do recommend this Polaroid camera, it's with reservations.

A hit photography product in the 1970’s was the Polaroid Instant Camera. You know what it is. It was a bit bulky, It was white in the front, black in the back and had a red, yellow, and blue stripe down the front, along with a red button. As soon as you took the picture, it ejected out the front. You waited a few minutes and you had a square color picture with a white frame around it. With the advent of digital cameras and the introduction of camera phones, the Polaroid cameras started to disappear. Polaroid went bankrupt in 2001. But that’s not the end of the story. In 2017, the patents, copyrights, and name were bought by a company called “Impossible Project”. They took the name Polaroid and by 2020 they started producing new Polaroid Instant Cameras. Now, Polaroid has introduced the Polaroid Now+ Instant Camera. It looks much like the old SX-60 and SX-70 made in the 1970’s. It’s all white, still has the red button on the front and still has the red, yellow, and blue strip down the front. It now has a built-in flash and charges with a USB-C connection. The film no longer needs to have a battery in it as the camera supplies the power. The camera also includes a lens cover and 5 filters that you can store in an included case. The filters are blue, yellow, orange, red vignette and starburst. I’m including a photo taken with the starburst filter. They have also added a smartphone app that you can use with the camera. The app allows you to use your phone as a remote, provides a self-timer, lets you take double exposure photos, allows you to adjust the aperture, provides a tripod mode, a portrait mode to create sharp subjects with a blurry bright background, allows you to do light painting, lets you adjust the exposure, control the flash, and manually control the aperture and shutter speed. The tripod mode lets you shoot from a tripod at night and keeps the shutter open for longer to let in more light in low light conditions. Light painting keeps the shutter open as you manipulate one or more lights in front of the camera to create special effects. A lot has changed with the camera since the 70’s despite it looking much like it did before. Unfortunately, the picture quality hasn’t. I took a number of photos with the camera as well as with my smartphone. As you will see, there is no comparison between them. The photos taken by the camera look like the ones that you took back in the 70’s. If you are looking for a nostalgic look, this camera will certainly do it, but if you want good pictures, keep looking. In addition, the film costs over $2 per photo, making it rather expensive to take nostalgic photos.

The now + generation 2 is Polaroids newest instant film camera. Instant film cameras have become extremely popular over the last couple of years. The Now + is feature packed so that you can use your imagination to create awesome photos. Unfortunately, I believe that the abundance of features makes this camera very complicated to use and hard to get a good photo. Included in the box is the camera, a small strap, a lens cover, USB-C cable, and several different color filters. This camera does not include film. Polaroid film is quite expensive. Since the camera has a built-in battery, it can use both I-Type film or 600 film. The I-Type film will save you a few dollars but is still quite expensive. This camera is able to connect through Bluetooth to a mobile app. Some of the features in the app are a remote, self-time, double exposure, aperture mode, tripod mode, portrait mode, light painting, and manual exposure. From what I can tell the only way to use these modes is by using the app. Trying to get perfectly exposed photos with this camera is nearly impossible. I tried several different modes, multiple lighting conditions, and my pictures either came out under exposed or over exposed. I was able to get a few decent photos but even those were of horrible quality in my opinion for what this camera costs. I also tried using the camera without the app and there were multiple times it would not even take a photo. There are very few buttons on the camera so I am not sure how you can change any of the settings without using the app. This camera is not completely worthless. I think it packs a ton of features that some people will find very useful. I believe these features make it too complicated for the average person to get useful photos. If you try extremely hard and take a lot of time you can get somewhat usable photos. Overall, I was a little disappointed and expected it to perform better than 30+ year old polaroids I have used in the past. One feature that I think polaroid should add is a live view.

Awesome build quality and the battery lasts forever. I purchased it for my family Christmas and took 16 photos with it. The camera doesn't do well in dim lit areas at all and the film is outrageously over priced. Ultimately the price of the film made me return the camera. It just isn't worth the price of the film, its about 2$ every time you press the capture button and i had 2 photos not develop correctly out of a pack of 8. Not worth it

Make sure to read the directions! This is not your shake it like a Polaroid picture, Polaroid camera! Also the instructions do not tell you how to remove the used cartridge. Just pull. hard. From both sides. Otherwise, it’s just a cool novelty at parties.

I bit expensive model for the extra features. I prefer the original now model over this. But overall a great build and good quality polaroid.

This product was a gift to my sister .. it brought the authentic type of Polaroids. And she loves it

It is pretty cool to have a piece of the past. It does not take good pictures but they are special because you dont have to run to your computer or pass them around on your phone. They are a little more personal. Over priced, but she wanted one for her Birthday. What can you do. And the film is so expensive its almost cost prohibitive. Dont plan on taking a lot of photos unless you are wealthy.

Good nice, love it Reminds me of the 80s great guft

Honestly disappointed. Purchased for its larger pictures compared to a fujifilm that I have. Its auto focus really doesn’t do a good job. Majority of the pictures as following the instructions have an out of focus blur.

Camera is a little difficult to use with the app. Could be user error as we are inexperienced. Sometimes the photos get stuck in the feed and other times comes out completely black.

did not recieve in mail and am a little upset I have no refund yet but from what i`v heard, it is a pretty cool camera with app features I look forward to trying if BB can fix this

Works fine in well lit close up shots. If you’re standing far away (say group family pic of 10 people) even in direct sunlight, it will come out dark!

Film keeps coming out white, going to try another one bc I got a few good ones in the begging

Even by following the directions, its tough to make a great photo. Then you have to wait 15 mins to see what it looks like. Spend $20 on 8 film and only 2 or 3 of them come out lookin okay.

I haven’t used it since it is a Christmas present for a relative. Best Buy is going to ruin the surprise with all these emails!!

It’s an okay camera. It doesn’t take the best pictures but it’s okay if you want a camera just for fun. Plus the films are a little pricey.

Pictures come out super dark. Even with bright lighting and the flash can come out unrecognizable.

Stopped working. The film wont come out. Worked good at first.

The camera is nice but the quality of the pictures is not that nice