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Customer Ratings & Reviews

Your price for this item is $499.99

Customer reviews

Rating 4.6 out of 5 stars with 340 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are delighted by the 43" Class BRAVIA 3 LED 4K UHD Smart Google TV's picture quality, 4K resolution, and easy setup. They appreciate the vibrant colors, sharp images, and user-friendly interface. While some customers have concerns about the remote control, the overall positive feedback highlights the TV's excellent performance and value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 340 reviews
  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    My 1st Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the High Quality vivid color it gives , I like how easy it is to use and how well beef’ed up it’s manufactured. The only downside is you have to have a solid good Internet connection or it will lag and freeze up a lot .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtonK, Awesome! We're thrilled to hear that you appreciate the high-quality vivid color and the ease of use of the BRAVIA 3. It's also great to know that you find the build quality impressive. We understand your concern about the need for a solid internet connection to avoid lag and freezing. Your feedback is valuable, and we will take it into consideration for future improvements. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Very Impressed

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve really enjoyed the x90L that I bought last year, so decided to give this one a chance as a secondary, bedroom tv. Was a little concerned with low contrast ratings in reviews, but don’t see much difference from the x90L. Nothing that bothers me anyway. Blacks seem nice and dark. Maybe they lack detail in comparison? At any rate, most impressive is that it has similarly wonderful color as the x90L to my eyes. Put picture mode to professional, contrast to 90, gamma to 0 or higher, other settings tweak to taste, and the image is fantastic. After a couple of days, had to unplug for a minute as tv was unresponsive. Hopefully not a sign of things to come, but had to do a couple of resets for the x90L early and haven’t had issues with it since. Volume is a little laggy and skips levels, but ok. Menu navigation more laggy than x90L, but good enough that I’ll be fine if not adding a streaming box. Didn’t give the sound much of a chance before hooking up an ht-s2000 bar. Tv/sound bar hook up sync up very well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbo, Fantastic! We're so glad to hear that you're very impressed with the superb performance of your K43S30. Also we're thrilled that you're enjoying your X90L. Thank you very much for sharing your excellent experience and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Happy with my Smart Google TV Sony Bravia 3!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my 13 year old Sony 43” TV with the Bravia 3 because I “cut the cable” and wanted a Smart TV. This TV has excellent color and sharpness and as an added plus, Google TV is included. The setup was so easy as the step by step instructions are clear and concise. If by some chance you make an error in the setup, Google TV makes easy to get back on track. I have the TV connected to a Samsung sound bar and the Google TV made connecting that device easy as well. All in all, I am very pleased with my Bravia 3 and any extra cost incurred over lessor brands is well worth the expense.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasL, We're delighted to hear that you are enjoying your new TV. Your feedback is greatly appreciated. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Back to Sony and loving it.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted to replace a twelve-year-old Samsung 40" Smart UHD TV with something that has newer screen technology and smart features. I have not been disappointed with my new SONY. The screen is bright; colors are rich and vibrant. The home screen gives access to all the streaming apps and other smart features. Included with the purchase is the SONY Pictures Core app, with 5 free and many other included movies. This TV doesn't have a NextGen tuner (ATSC 3.0) built in, so I am using an outboard tuner/DVR for those signals. Watching "The Americas" in full HD and HDR (High Definition and High Dynamic Range) is an excellent demonstration of the picture quality. The TV sound is good and has a range of adjustment options but not comparable to listening with a soundbar or multichannel audio system. For most, this TV will be an excellent choice for a small living room or family room, with seating under 15 feet from the screen. I am really happy with this purchase which was an open box item and marked down substantially from the retail price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AC3670,

      Thanks for the comment and the 5-stars rating! We appreciate the detailed review and It makes us really happy to hear about the good experiences and impressions you are having with your BRAVIA TV! Including Sony's 4K HDR Processor X1, which intelligently enhances every scene in real-time boosting color, contrast, and clarity, so you can enjoy the highest quality possible. Also, its friendly interface makes it easy and smooth for you to interact with!

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Incredible natural color and picture detail

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a while to get used to the menu and settings and still trying to figure out how to easily change the OTA channels. A number pad would help. Sound Bar and Internet were very easy to setup. I prefer a TV with natural color and don't want to spend a lot of time making adjustments trying to get it just right. After reading many reviews for a 43 inch TV, the Bravia 3 had several comments about out of the box color being very good. Not only is the color amazingly good, the picture quality is superb. Fast action is smooth. All images and videos are lifelike and have incredible detail. I left it on Standard Mode and Cool temperature. I am very happy with this purchase. It was an open box, but it was just like brand new. GaryP

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryP, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best Buy ever!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the new Sony Bravia 3! It’s sound quality and picture quality are awesome and the ease of use!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Extender, Fabulous! We're delighted to hear your enjoyable experience with the amazing picture and sound quality of your BRAVIA 3 TV. Thanks for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Samsung died in less than 2yrs- Tried a Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After my Samsung gave out in under two years, I decided to switch things up and go with the Sony Bravia 3—and honestly, I’m SO glad I did! Right out of the box, the setup was quick and painless. The picture quality is noticeably better- I especially see a major difference when watching sports! The motion is smooth, the colors are more natural, and everything just looks crisp, especially in 4K.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DeannaA,

      Thank you so much for sharing your wonderful experience with the Sony K43S30 TV! We're thrilled to hear that the setup process was quick and straightforward for you right from the start. It's fantastic to know that you've noticed a significant improvement in picture quality, especially when watching sports. Smooth motion, natural colors, and crisp 4K resolution are some of the core strengths of the Sony K43S30, and we're delighted that they have made such a positive impact on your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The TV For Me

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent. Home Screen is easy to navigate, and we have yet to have any issues with finding and using our favorite streaming apps. It also works great for playing Nintendo Switch. Thus far, we are very pleased with our purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mgibbons, fabulous! We're thrilled to hear that you're so pleased with the outstanding picture quality, intuitive interface, and excellent performance of your BRAVIA 3! Thank you for the stellar five-star review and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors, easy control via remote, phone and voice. My daughter loves it. The image on SONY is more realistic than in real life ))))

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IrinaN,

      Thanks for the review and the 5-stars rating! It is most rewarding to hear how much you and your daughter are enjoying your Sony BRAVIA TV and its fantastic picture and sound quality! With Triluminos Pro, you'll see over a billion accurate colors for lifelike picture quality that is vivid and bright!

      Thanks for choosing Sony, have a fantastic day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect size don't need huge. Sounds good at all a

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for our TV room. Quality of picture is sharp and clear at night or with daylight. Sound is good didn't need the sound bar. SONY everyday!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mlll,

      Perfect! We're glad that you like the size, sound, and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Husband’s New TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, replaced a 23 year old TV. Had to convince my husband it was time for a new one.Replaced a 23 in. and it fit in the TV cabinet. What a picture!! He loves it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Countsmokeymcque,

      You made the right choice upgrading to the Sony BRAVIA 3! We're glad that you and your husband are enjoying the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality product. Easy installation, everything is in the box

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThuyN, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Love Sony bravia Tvs

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I really love this TV we enjoy the sound and picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricB, it's a true pleasure to hear how much you and your wife are loving our BRAVIA 3 TV!
      We're so glad the crisp picture and clear sound are enhancing your viewing experience.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Picture Perfect!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is perfect! Love to set. Perfect set for a small space and with the sound bar, the sound is great too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, HarrisonM! We are truly heartened to learn that you are enjoying your picture-perfect TV set and soundbar. We're glad that it fits well in your small space and that the sound quality meets your expectations. If you have any more questions or need further assistance with your TV setup, please refer to our support articles on adjusting sound settings using various TV audio settings and modes for an enhanced experience. Thank you for choosing our products!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 43 inch tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Everything my wife and I are looking for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephB,

      Perfect! We're glad that you and your wife are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great buy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A nice solid budget TV from Sony. You definitely could get a bigger TV for cheaper from other brands but the build quality and interface UI is very smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lian, Fabulous! Thank you for your positive review of the K43S30 BRAVIA 3 TV! We're extremely pleased to hear that you appreciate the build quality and smooth interface UI of our budget-friendly model. At Sony, we strive to provide high-quality products that offer a great user experience, and it's wonderful to know that our efforts have met your expectations. Enjoy your new TV and thanks for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Perfect picture by Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Sony TV and Best Buy offered me out at a discount price. I saved $100 I have a Best Buy credit card so they also gave me a $25 gift card which I appreciate. Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeanaR, Excellent deal! We're also glad that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture I could find

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought four TVs before settling on this TV. I first got a LG oled which I didn’t like. The motion on it gave me a headache. Then I got a Samsung QLED and Neo QLED. I couldn’t get the picture to look right for movies on both TVs and the Neo QLED was way bright. Watched a movie on the Sony Bravia 3 at the demo room at Best Buy while in professional picture mode and decided on this TV. Tested a few movies at home and they all looked really good in professional mode. Sports look great also. The downside was I had to tweak a few settings to get the TV to work right especially when turning off the TV it would want to restart . Upon buying the TV I had to download the firmware which took about an hour before I could even start using the TV. Also there is no app as far as I know that works with the TV. And there were a few other settings that I had to tweak.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KlipschFlexus100, We're glad that you are enjoying your TV. We appreciate our feedback as it help us improve our products and services. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Basic but Excellent Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is what you would expect from a Sony Bravia-excellent. As it is at the lower end of the Bravia line, it does not have all of the bells and whistles that more expensive models in this series have but it has a good quality picture and sound for a smaller room and gives you access to streaming apps through Google. The remote is the one feature that is only adequate. It is very small & while this may be a minor issue, it could be a problem for someone who has dexterity issues as the buttons are very close together. Because of its size, functions are not labelled on the remote. This might also be a challenge for someone who is not used to having to memorize what symbol controls what functions. And, of course, there is no longer any paper instruction manual/quick guide included to describe the functions on the remote so identifying buttons other than volume,channel & power, is a trial and error exercise. However, the remote issue aside,overall, it is an excellent, solid Smart 4K TV from a reliable company at a reasonable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MRMK,

      Thank you for the 5-star rating! We're glad to hear that you like the picture quality and price point of the TV. Your input regarding the remote control and manual is greatly appreciated. For your information, our manuals and help guide is available on our Sony support website for free.

      For reference regarding the remote control of your TV:

      https://www.sony.com/electronics/support/res/manuals/5057/6f886eab7672aa25d76333080e2acd6f/50579301M.pdf

      Thank you for choosing!

      -David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    A solid 4K 42 inch sony TV for reasonable price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always bought Sony TVs and i feel they are worth the extra money. this is the first TV larger than 32 in i have bought. its 42 inches. it is a 4K , Bravia 3 TV. unfortunately the cable is only 1080. as a result the picture is not as perfectly clear as it was on my 32 in SONY TV. Streaming is 4K and is not better on the 42 in than it was on 32 in TV. oddly the closer to the 42 in TV you are, the clearer it is. the film on the surface of the new TV gives a very slightly soft quality to the picture. Set up was a pain. Its a google (android) TV for streaming. i am on apple smart phone. My previous streaming service was amazon firestick. i decided to stay with fire stick for streaming which is no problem. there are multiple HDMI ports on the TV. Getting cable to work on the new TV was a challenge but that was due to the awful Spectrum service, not the sony TV, Overall i am happy with the TV. it is not the top of the line sony which costs at least $2000. this TV was only $500 which i thought was a decent price. there are cheaper 42 in TVs on the market, but not a sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CovidKing, Thank you for sharing your experience with the K-43S30 4K Bravia 3 TV. It's great to hear that you have been a loyal Sony TV customer and find value in our products.

      Regarding the picture quality, it's important to note that the clarity of the image can be influenced by the source resolution. Since your cable service is only 1080p, it won't fully utilize the 4K capabilities of your new TV, which might explain why the picture isn't as clear as expected compared to your previous 32-inch TV. For the best picture quality, streaming 4K content is ideal, but the difference might not be as noticeable on a 42-inch screen compared to a smaller one due to pixel density.

      The slight softness you mentioned could be due to the anti-glare coating on the screen, which is designed to reduce reflections but can sometimes affect sharpness.

      Setting up a new TV, especially with different streaming devices and services, can indeed be challenging. It's good to know that you managed to get everything working despite the difficulties with Spectrum service.

      If you have any further questions or need assistance with your TV, feel free to reach out. Enjoy your new Bravia TV.

      Please send us an email at [email protected].

      Regards,
      Carl Sony_US

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