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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 961 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers recognize the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and immersive sound. They appreciate the user-friendly Google TV interface and the overall value for the price. However, some users have encountered minor issues with the remote control and occasional freezing.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-20 of 72 reviews
  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    The best TV I’ve ever had.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I was originally going to go with a 75” TCL, but after talking with a Best Buy associate, he steered me toward this one and I’m glad he did. I love the colors, the blackness, how bright it is and how fast it is. It is a little heavier than I thought it would be but it’s the perfect size for my wall!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clearestpenny, Thank you for the positive review! We're glad you love the colors, black levels, brightness, and overall picture quality of your Sony X90L. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Sony TV 75 full array led. Great quality.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EvelioP, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshT,
      Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is beautiful. I got it to replace a Sony 900F. I tried and returned both the Sony x95k and the Samsung Qn90b sets because I had bad eye strain while watching them, and the anti-reflective coating creating a horribly distracting rainbow streak in a bright room. This tv however, is perfect. No ugly rainbow reflection. Gets stunningly bright on vivid mode so it easily combats a sunny room. Beautiful black levels and contrast. Handles motion superbly. Just a crisp amazing picture with rich and vivid accurate colors. I love this set. If you're on the fence get off of it and buy this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryB, amazing! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The most amazing television I've ever had!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is absolutely amazing. My children were in absolute awe when we turned it on and put yheir favorite cartoons on. They asked if I could grab Spiderman for them and put him on the couch with us, thats who great the colors, clarity, contrast and quality.is. The perfect family purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AirForceVet,
      Thank you so much for sharing your great experience with us! We're really happy that you and the whole family are having a great time watching your favorite movies and shows with your new X90L TV. Your satisfaction means the world to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 75X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the 65X950G wich was a nice picture. Now this 75X90L is huge upgrade from the 950G.l, not just in size but the picture is amazing. The colors are more vibrant the blacks are a lot deeper. I am happy with the upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimmyM, Excellent upgrade! We're also delighted to hear that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    What i was looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the tv. Big and bright. Fills my space well. Very happy fir the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertI,

      Thank you for sharing your experience!

      We’re thrilled to hear that the Sony BRAVIA XR X90L is exactly what you were looking for. We're so glad it fills your space perfectly and meets your expectations.

      Thank you for choosing Sony! Enjoy your new TV and happy viewing! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Joy of Superb Visuals - Movie Theater Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my regular backlit 65" LCD panel with this 75" Full Array LED panel. I have to say I am impressed! The HDR in this TV is simply amazing. Blacks are deep black (not washed out). It rivals my smaller 55" OLED in my bedroom but much brighter. This TV is perfectly suited for my den, which is well lit. I needed a TV that was bright during the day, but that would also be fantastic with HDR at night. I found this TV on sale on Black Friday '23 and I went for it! I also hooked up my Sony PS5 to this TV. The TV and the PS5 integrate superbly and supports games with Variable Refresh Rate and HDR. It's a beauty! I play Dirt 5, Gran Turismo, and the Ray Tracing is fantastic and realistic. Finally, I paired this TV with a Premium 7.2 Bose Surround system with Dolby Atmos. The entire package is amazing! I can finally say I can recreate a Movie Theater experience in my own den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're happy to hear that you are impressed with the exceptional picture quality, features, connectivity, and overall performance of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv! The colors alone make this perfect for gaming. It smoothly transitions from gaming to cinema to Netflix for best picture quality. 100% recommend if you have the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaseM,
      Thank you so much for such a great review! We're delighted to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know that you are enjoying the exceptional picture quality, vibrant colors, features, and overall performance of your X90L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Super bright TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is the real deal. Super super bright. This tv is better then others mini led tvs and this is not a mini led tv. This tv is ok to use without soundbar, sound is good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanL,
      Nothing makes us happier than hearing about happy customers! We're really glad that you are enjoying the exceptional picture and sound quality of your X90L TV. Thanks for the awesome feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV highly recommend, colots and picture is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiguelM,
      Awesome! We're extremely glad that you are enjoying the vibrant colors and exceptional picture quality of your X90L TV. We are committed in providing our customers with the best experience possible. Thanks for your highly recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    75" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our big screen. Colors are great on the streaming channels. No problems here.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TammieS,
      Many thanks for the 5-star rating! We're delighted to hear your enjoyable viewing experience with your X90L TV. Your satisfaction with the vibrant colors and big TV screen are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Sony X90L 2023 tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great LED tv that’s almost mini LED brightness and not as dark as OLED. It’s a bit on the thick and heavy side as compared to other 75” tvs. As compared to my previous Samsung and LG, Sony has more picture settings which I prefer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasD,
      Thank you for your time writing this review. It's nice to hear that you like the exceptional picture quality of your new Sony TV. We appreciate your feedback with regard the design and weight of the TV. Sony values the opinions of customers and is always striving to provide the best experience possible. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Phenomenal!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally converted to Sony! And OMG! This tv is ridiculous! Super bright, can do so much with it depending on if you want to veg out and watch a show or a movie! The features make it worth it! But oooh the gaming on it with a PS5 it blows me away how awesome this TV is!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yezzus, Thank you for upgrading to your new Sony X90L! We're very happy to hear you like the super bright display, cool new features, and seamless PS5 experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    LG mini led

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and great sound. Had purchased a Sony and brought it back and they told me this was great quality. The black pixels don’t light up and the contrast is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoC,
      Thank you for your time writing this review. We're sorry to hear that you returned your Sony TV and we did not got the chance to troubleshoot the problem. Our Sony TVs have picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. We hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    I love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sonybis always best, allthough there are OLed tv around similar price, this sony is best. Apps, color, output is very impressive. True black while watching low key horror/thriller.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jays,
      Thank you for your kind words! Your purchase allow us to continue to do what we love and provide you with quality products. Your satisfaction with your new TV is greatly appreciated. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Excellent, except.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV as far as clarity, especially in 4k. the colors are vibrant. Only rated it 4 stars because like all LED's, the picture really washes out when viewing from an angle. I feel that enough time has pass for TV makers to improve on that. If you are planning on viewing it directly front on, then this is the TV for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Brother2Frog, Thank you for taking the time to review the XR75X90L. We truly appreciate your feedback and are delighted that you are enjoying the TV's clarity and vibrant colors, particularly in 4K. We acknowledge your concerns regarding picture quality when viewed from an angle, and your insights are invaluable as we work to enhance our products. Thank you once again for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Simply Awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome! Sony at its usual best. Went to the store for a 75” TV. Browsed at other brands but with the knowledge of Sony’s quality only wanted to be convinced of the model to choose. The Best Buy agent was unapologetic in his answer when I asked him which is the best TV to buy. He quickly took me to the Sony models fitting my interest and with his sound knowledge and demonstrations convinced me to select a model just above the one I was considering. This X90L blew the others out of the water. Samsung, LG etc. The picture quality and brightness stood out. So was the viewing angle, What is also great is Sony’s durability so there is no worry about the colour and brightness eg. fading any time soon. Fantastic product. No issues so far and I just keep admiring and enjoying this model. Would recommend this product without a second thought. You won’t be disappointed in any way!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pablo,
      Thank you so much for such a great review! We always strive to deliver the best quality with our products. Sony's commitment to customer satisfaction is our top priority. We really appreciate that you like your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Beautiful bright picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelling tv. Beautiful picture and bright. It's hard to beat a Sony. I have a 47" flat screen Sony in my bedroom that I bought from Best Buy display model in 2006 for 2300$. It still works perfectly and has an amazing picture to this day. You do pay a little more for Sony but they do make a quality product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jkh6419, Thank you for sharing your experience with us! It's great to hear that your into the beautiful and bright picture of your Sony BRAVIA XR X90L TV, and that its a great addition to your bedroom. Thank you for choosing Sony, and here's to more amazing experiences with your TV! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The best value per dollar premium TV available

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Having owned various top tier models from Sony and Samsung previously, the X90L is one of the top performance per dollar TV's on the market. From a strictly performance perspective this TV has a superior picture and image processing to the Samsung 85C series along with Dolby Vision support which all Samsung TV's lack. This is one of the very few 75" VA panels available by any manufacturer. The competitors are all using ADS panels which offer an inferior contrast level from both a technical perspective as well as in real world performance. The black levels on this TV are as close to OLED as I've seen on an LED screen while having a high brightness rating. After viewing and researching more than a dozen TV's the Sony 75X90L is a clear winner in the premium 75" market even again more expensive options from various competitors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JenniferF,
      Excellent choice! We're glad to hear your satisfaction with the amazing picture quality, brightness, black levels, features, and overall performance of your new TV. We always strive to deliver the best quality with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US