Customer Ratings & Reviews
- Model:
- XR75X90L
- SKU:
- 6544735
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers recognize the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and immersive sound. They appreciate the user-friendly Google TV interface and the overall value for the price. However, some users have encountered minor issues with the remote control and occasional freezing.
This summary was generated by AI based on customer reviews.
Freezes Up / Sony support is terrible!
||Posted . Owned for 5 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this tv in January of 2025. Randomly this tv freezes up and the only way to get it to respond is to unplug it. This happens every time we use the ESPN app. After a few hours…..frozen. Recently we noticed a dead pixel causing a vertical blue line down the screen. Sent tons of photos to Sony. They said it was damaged, but it was not damaged. Refused to help me and cared not that it freezes randomly on multiple apps. This is a well documented issue with this tv, but Sony don’t care! STAY AWAY!!! Wished I’d never purchased this tv.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ShulaDolphins, we’re sorry to hear about your experience with the XR75X90L. Freezing during app use and display line issues are understandably frustrating. Sony always aims to resolve such issues, and standard steps like software updates, app reinstalls, and power cycles can help in some cases.
We kindly ask that you email us at socialsupport@am.sony.com with the following information:
- Name
- Username
- Model Number
- Description of the Issue
- Telephone Number
- Case number
Again, we are very sorry for the inconvenience, and we appreciate the opportunity to address your concerns. If there is anything else we can do, please let us know.
Thanks for considering Sony products.
Best regards,
Gus
Sony Social Media Team
Garbage.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Starting malfunctioning almost right away. Hdmi ports 3 and 4 started malfunctioning almost immediately. Doesn't matter if its a blu-ray player, xbox series x or playstation 5, ive tried six different hdmi cords in every combination possible and the results are the same. Bestbuy has been impossible to get a hold of for service. Absolute junk.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Fedup,
Thank you for your time writing this review. We regret to hear that you're having some issues with your X90L TV and the HDMI 3 and 4 ports are not working properly. This is not the buying experience that we want our customer to have. We'd like to review your file to know a little bit more detail about the situation you faced with the TV and best assist you.
Sony commitment to customer satisfaction is our top priority. Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase.
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony.
Sincerely,
Jess
- Cons mentioned:Performance
TV freezes several times a day
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV freezes several times a day, needs a reboot every time.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SaivinayB,
Thank you for reaching out to us. We're sorry to hear if your TV freezes several times a day. This is definitely not the news we'd like to hear. We always aim to deliver a great experience and we are gutted when we don't meet expectation. We'd like to help and do the best possible for you.
Ensure that your TV software is updated as it includes key features, applications, bug fixes, and feature improvements.
You may try some solutions on these article below to troubleshoot if your TV freezes:
" The TV Freezes When Watching a TV Program"
https://www.sony.com/electronics/support/articles/00167132?utm_source=glean
"The TV freezes or displays a blank screen when streaming video on Android TV or Google TV"
https://www.sony.com/electronics/support/articles/00141896?utm_source=glean
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
HORRIBLE.
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.DO NOT BUY!!!!!! I Bought this TV TWO months ago and it already has 6 black dots on it. I was told by Sony this is ‘normal’ because of how many pixels the TV has. They also stated this defect is ‘determined to be within specifications and as designed’ So only purchase this TV if you are okay with defects, bc that’s their standard.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JenniferF,
Thank you for your time writing this review. We're sorry to hear that there are black pixels on your X90L TV. We understand that you already contacted us and were advised that TV is working within specification and that this is a normal operation on TV screens. Your needs and satisfaction with our product are our top priority. Allow us to help and do the best possible for you.
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Case number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
- Cons mentioned:Blooming
X90L
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picked this TV up during black Friday after doing my research and was underwhelmed. It suffers from a lot of blooming. It always disconnects from the WiFi. The picture isn’t all that great. I owned for a week and returned it for the Samsung S90d for $100 more.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Mike,
Thank you for sharing your feedback, and we are sorry to hear that your Sony BRAVIA XR X90L TV didn't meet your expectations. For your concern like blooming, Wi-Fi issues, and optimizing picture quality, you may visit the links below for the troubleshooting steps:
1. Cloudy, white shadows, vertical bands or uneven bright areas when there's no input or when viewing very dark scenes: https://www.sony.com/electronics/support/articles/00030311
2. The Android TV Wi-Fi signal drops or intermittently disconnects from the internet: https://www.sony.com/electronics/support/articles/00184183?utm_source
3. Adjust the picture settings on your Android TV: https://www.sony.com/electronics/support/articles/00190409?utm_source
We hope these steps improve your experience. If you continue to have issues, Please email the below information to socialsupport@am.sony.com.
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with your BRAVIA TV:
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
Speakers quit, Sony replaced lesser quality TV
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV started out great, great picture and sound. However, three months in and the speakers completely quit. There was no sound whatsoever. After contacting Sony customer support, a third party came to replace the motherboard. That did not fix the issue. To compound the problem, the third party damaged the side of the television housing. After many many emails and calls, Sony agreed to replace the television, supposedly with the same television. However, the replacement television picture is not quite the same quality and sharpness as the original one. Sony refuses to take this television back and refund our money.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CHESH, We are apologize for the inconvenience. This is definitely not the experience we wanted you to have. May ask for your case ID so we can review?
You may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Rr sony tv
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is nothings but problems screen just goes black and constantly have to do factory reset sony is no help they just act like they have never experienced the problem or give any kind of fix or replacement
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertR, thank you for taking the time to share your feedback regarding your experience with the X90L TV. We sincerely apologize for the frustrations you've encountered, particularly with the screen going black and the need for frequent factory resets.
To assist you further, we kindly ask that you reach out to us via email at socialsupport@am.sony.com. Please include the following information in your message:
- Full Name
- Username
- Telephone Number
- Model Number
- Issue/Concern
Thank you for considering Sony products and for bringing this to our attention.
Best regards,
Stephanie
Disappointment AND Frustration!!!
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is our second Sony after returning the X95J and we were immediately disappointed. This tv does not have the anti-glare that our 95J had which was crucial for our room - a well-lit living room with 20 foot ceilings. Yes, unpopular but we did not want to buy an OLED tv, but were forced to take this tv after returning our X95J which kept freezing. Best Buy literally replaced us with a tv LOWER than the one we initially purchased. Now, we have this X90L which is continually requiring a re-boot almost daily. It freezes doing the simplest of tasks, like streaming a movie. We have to get on a ladder and unplug it! Though we have spoken with Best Buy representatives, no one has been any help. We will only buy Sony, but have been terribly disappointed after two lemons - and we miss our 95J! Sony - you can do better!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi TribeBB,
Thank you for your time writing this review. We understand how frustrating it can be when your viewing experience is interrupted. This is definitely not the experience we want you to have with our products. Your needs and satisfaction is our top priority. Allow us to help make this a better experience.
For best picture quality, we recommend not exposing the screen to direct illumination or sunlight and avoiding installing the TV in a room with reflective walls and floor materials.
To make sure you get the most out of your Android TV or Google TV, you should always keep the TV up to date with the latest firmware and software updates. Updates for your TV can include enhancements, new features, and applications, as well as bug fixes and feature improvements.
If the TV freezes or displays a blank screen when streaming video on Android TV or Google TV, try some solutions below:
Power reset the Android TV™/Google TV.
Install all pending updates from Google Play Store.
Clear the data and cache of the app.
If the issue still occurs, perform factory data reset.
For reference: https://www.sony.com/electronics/support/articles/00141896?utm_source=glean
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
Name:
Best Buy Username:
Telephone Number:
Model Number:
Issue:
We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris
- Cons mentioned:Performance
Awful
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible TV. Always freezes on us. Screen goes black. Sometimes takes about 5 to 10 minutes to get it to go back on. Wish I never purchased this Sony! Would never buy again.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamL,
Thank you for reaching out and bringing this matter to our attention. We’re truly sorry to learn about the challenges you’re facing with your XR75X90L TV. This is not the experience we intended for you.
To help resolve these issues, we recommend trying the troubleshooting steps outlined below:
• Software update - To fully experience the capabilities of your X90L, we highly recommend updating its firmware to the latest version. This software update includes essential features, applications, bug fixes, and enhancements. For further details, please visit the link below:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
• To refresh your TV's content, please perform a Restart/Power Reset. For guidance on how to do this, refer to the following article:
ref: https://www.sony.com/electronics/support/articles/00159487
• If the power reset does not resolve the issue, you may consider a factory data reset. Please note that this will return your TV to its original settings, so be sure to record any personal configurations beforehand. Instructions can be found here:
https://www.sony.com/electronics/support/articles/00159487
If the problem persists or if you need further assistance, please send the following information to socialsupport@am.sony.com so we can provide you with the best support possible:
- Full Name:
- Username:
- Telephone Number:
- Model Number:
- Issue/Concern:
We apologize if you've already shared some of this information in your review or with customer service; we just want to ensure we have the most accurate details to assist you effectively.
Your feedback is invaluable to us, and we are dedicated to enhancing our products based on our customers’ experiences. Thank you once again for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
Don't buy a large TV from Best Buy!!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased this 75" Sony Bravia XR X90L TV from Best Buy, expecting a smooth transaction and professional service. Unfortunately, my experience was far from satisfactory. The first TV delivered had operational issues, and there was a significant mix-up with the service teams. Instead of the installation team, a delivery team was dispatched who left the TV uninstalled in the middle of my living room. After contacting Best Buy, their solution was to send another delivery team, but only a week later. Due to these complications and the lack of prompt, professional service, I have decided to return the TV and opt for a more reliable retailer. Based on my experience, I advise potential customers to be cautious when considering large TV purchases from Best Buy.
No, I would not recommend this to a friendDelivery
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The t.v. that was purchased is a great product.the delivery was the worst.was delivered to the wrong address 3 times and took 2 weeks to receive it.purchased it to watch the super bowl and missed it.should be compensated for the inconvenience.
No, I would not recommend this to a friendSmall Icons - Sound Variations
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For the size of the TV 75" the Icons are smaller that the ones from my 65 inch TV and are harder to read - also finding your way around the TVs different streams is incredibly frustrating - the sound is different on every stream - it is too bright on a white background
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi RobertK, Thanks for sharing your feedback. We apologize if you're having trouble with your TV. To improve the performance of your TV, make sure that your TV has the latest firmware. As for the sound quality, there are available preset settings in the TV menu where you could choose from base on your preference. Again we appreciate you sharing your feedback. This can help us improve in the future.
If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Rubbish
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Awful. Only had it a few months and every couple of hours the screen freezes and I can’t do anything. Therefore I have to unplug it multiple times a day to get it to work.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Ashley,
Thank you for reaching out to us, and we sincerely apologize for the inconvenience you’ve encountered with your XR75X90L. This is certainly not the experience we aim to provide. We understand that screen freezing issues can be quite frustrating, and we are here to help you resolve this matter. Let’s work together to identify and fix the problem by following these troubleshooting steps:
1. Restart / Soft Reset - Using the supplied remote control, press and hold the POWER button for at least 5 seconds or until a Power off message appears. The TV should restart automatically. Wait for approximately one minute, and the TV will turn back on. If it does not restart, press the POWER button on the remote control to turn on the TV.
2. Power Reset: Unplug the TV from the power outlet, wait for about 2 minutes, and then plug it back in. Turn on the TV and check if the issue persists.
3. Firmware Update: Ensure that your TV's firmware is up to date. You can check for updates in the TV's settings menu under System or About. You may also check out the link below for more details:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90l/downloads
4. Factory Reset: If the issue continues, you may need to perform a factory reset. This will erase all settings and data on the TV, so make sure to back up any important information. To perform a factory reset, go to Settings > System > About > Reset > Factory data reset > Erase everything.
If the issue persists or if you require additional information or technical support, please feel free to reach out to us at socialsupport@am.sony.com. To assist you more effectively, kindly include the following details in your email:
- Name:
- Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
We truly value your feedback and are committed to enhancing our products based on customer insights. Thank you for bringing this to our attention.
Best regards,
Romeo
Sony Social Support
BM Review
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Device delivered damaged. Not happy. Dent and static noise from speakers.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BReddy,
Thank you for choosing and purchasing our XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.
For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
David
Tried Something New…Don’t work!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv won’t stop turning off while I’m watching. Doesn’t even stay on 20 minutes then takes forever to turn back on. Should’ve stuck with LG. Will be returning TODAY!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Johnny, We're sorry to hear about the power-related issue that you've experienced with the Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. The information on this link provides a variety of steps for various power-related issues: https://www.sony.com/electronics/support/articles/00153674
And for future reference, we can offer assistance on how to troubleshoot the issue of your Sony product by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam
Good
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv is great so far but Best Buy didn’t deliver our tv 2 times and had to reschedule it 3 times before it finally came
I would recommend this to a friendsony tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased this TV brand new and he didn’t even want to turn on disappointed with sony I went back to Samsung TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi wile,
Thank you for your time writing this review. We're sorry to hear that your new X90L TV won't turn on. This doesn't happen often and definitely not the buying experience we want you to have. We do apologize for the inconvenience and hope that you'd still consider our products in your future purchases. Thanks again for shopping Sony. - Kris
Dont buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible didn’t even last 20 days. Tv itself is great but has no longevity had to return.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Bbshopper,
Thank you for your time writing this review. While we are glad you like the X90L TV, we regret to hear that you returned the unit. It's unfortunate that we did not get the chance to troubleshoot and resolved the problem with the TV. We appreciate you and hope that you will shop Sony again in the future. Thanks again for shopping Sony. - Kris
VERY BAD INSTALLATION SERVICE
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This review is on Best Buy, not this TV, which, due to their incompetence is not here yet. I ordered this TV, a stand and their set up service. The 1st delivery/install notice said they"d be here today between 7AM and 7PM, but they would call me last night with a 4-hour widow, They didn't and this A.M. only person I could contact was in a foreign country and he couldn't help. I then used their chat with agent text service. It said an agent would be with me shortly. The agent responded 14 hours later, but not with a time. The installers arrived at 6:15 tonight, but NOT with the TV. Their work order did not include my phone number and just said to put the stand on my old TV. Seriously? I waited around 11 hours for nothing. BUYER BEWARE: AVOID GEEK SQUAD OR THEIR DELIVERY SSERVICE.SERVICES.
No, I would not recommend this to a friendDO NOT BUY THIS TV OR ANY SONY TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.DO NOT BUY THIS TV OR ANY SONY TV’S .. this tv no longer works and I have only had it for a year and a half. The panel needs to be replaced and Sony does not sell the panel. Geek squad just left my house and said they’ve seen this issue often with the Sony TV’s and they don’t recommend buying them. If you purchased a Samsung or LG they do sell the panel but Sony does not.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi, AprilM,
Thanks for the review. We are truly sorry to hear you have had some issues with your BRAVIA TV, We'd be more than glad to explore any further options regarding this matter. Please, feel free to reach our Technical Support Department at: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.
Thanks for considering Sony products, have a nice day,
-DiegoV