Customers recognize the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and immersive sound. They appreciate the user-friendly Google TV interface and the overall value for the price. However, some users have encountered minor issues with the remote control and occasional freezing.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Pros mentioned:
Picture quality
Cons mentioned:
Backlight
Rated 5 out of 5 stars
Sony best new tv
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Posted . Owned for 8 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JasmineR, Thank you for sharing an in-depth review of your amazing experience with your X90L TV! We're really glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the incredible picture quality, features, and overall performance of the TV are greatly appreciated. Thank you for your positive feedback and for choosing Sony! - Kris
Pros mentioned:
Picture quality
Cons mentioned:
Backlight, Blooming
Rated 5 out of 5 stars
My first Sony TV, and I was not disappointed!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there.
It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues.
I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system.
Buy this TV, you won't be disappointed!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Kyle, wow! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
Pros mentioned:
Color, Picture quality
Cons mentioned:
Weight
Rated 5 out of 5 stars
The best TV I’ve ever had.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I love this TV. I was originally going to go with a 75” TCL, but after talking with a Best Buy associate, he steered me toward this one and I’m glad he did. I love the colors, the blackness, how bright it is and how fast it is. It is a little heavier than I thought it would be but it’s the perfect size for my wall!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Clearestpenny, Thank you for the positive review! We're glad you love the colors, black levels, brightness, and overall picture quality of your Sony X90L. You've made an excellent choice and thanks for choosing Sony! -Sam
Pros mentioned:
Color, Picture quality
Cons mentioned:
Weight
Rated 5 out of 5 stars
Sony TV 75 full array led. Great quality.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi EvelioP, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig
Pros mentioned:
Picture quality
Cons mentioned:
Weight
Rated 5 out of 5 stars
I love this TV!
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Posted . Owned for 4 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Like the title says, I love this TV.
Pros
- Great Picture quality and brightness
- Google TV is very simple and effective
- Good OS
Cons
- Pretty heavy (our previous wall mount couldn't really handle it so we had to buy a new wall mount)
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for your positive review of the XR-75X90L! We are glad to hear that you appreciate the great picture quality and brightness as well as the simplicity and effectiveness of Google TV. Additionally, it's wonderful to know you found the operating system to be good.
However, we understand that you experienced an issue with the weight of the TV, which required purchasing a new wall mount. The XR-75X90L model is indeed heavier compared to some other models, which can necessitate a sturdy wall mount. It's important to use a wall-mount bracket that can handle the weight of the TV properly.
For wall-mounting the XR-75X90L, ensure that the bracket and installation meet the strength requirements to support the TV safely, considering that improper installation can result in injury and property damage. If you need more information or assistance with wall mounting, feel free to consult with a qualified professional or refer to the product support information available on our website.
Thank you again for your feedback and for choosing us! Gus
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
SONY’S WOW FACTOR
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
When we decided to purchase our first large TV, we visited Best Buy to get an idea of what we wanted in a TV. Not only were we pleasantly surprised by the selection, we were pleasantly surprised by the knowledge of the associates in the TV department. We were quickly greeted, and asked what we were looking for in a TV. They removed a lot of mystery of the latest technology that was available from the different brands that Best Buy carries. It has been a long time since we purchased a TV! Because of the excellent Customer service we received, we decided to sit down with the associate that was helping us and we bought a 75” Sony LED 4K Google TV!! We also bought the tech support and of course had the TV delivered and mounted. We did run into a little snag with the delivery date and time, but Best Buy stood by their word and ironed everything out. It was awesome. We are still exploring the many options our new Sony TV has and we are absolutely THRILLED with our new purchase!!! The 4K colors, clarity of the picture, audio and ease of learning to use it are beyond our expectations. Looks great in our living room, friends and family ask where we purchased our TV and our reply is “Best Buy, of course!!”
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello VIVIDGARDENOFCOLOR, Congratulations on your first large TV! You will not regret your decision. We're glad that you appreciate the picture and sound quality of your new Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! Enjoy! - Marco
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Love this tv
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
This tv is beautiful. I got it to replace a Sony 900F. I tried and returned both the Sony x95k and the Samsung Qn90b sets because I had bad eye strain while watching them, and the anti-reflective coating creating a horribly distracting rainbow streak in a bright room.
This tv however, is perfect. No ugly rainbow reflection. Gets stunningly bright on vivid mode so it easily combats a sunny room. Beautiful black levels and contrast. Handles motion superbly. Just a crisp amazing picture with rich and vivid accurate colors.
I love this set. If you're on the fence get off of it and buy this.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MaryB, amazing! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Sony bravia.
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JoshT, Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Quality TV for a more affordable price
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I've always wanted a Sony Bravia TV and so whenever I bought my first home recently, I immediately went to bestbuy to buy me a 75" TV. It took me awhile to decide which one to get. The Sony TV were all looking good. I wanted something affordable so I went with this. If you would compare it to the OLED ones, there's a subtle difference that wouldn't even notice if the TVs are not beside each other. This Sony Bravia has enough bright screen and the pictures are crisp. The price of the OLED tv is ridiculously expensive which did not make sense for me. So if you are on a budget but would want something that's of quality, this Sony Bravia is the answer. Also, love my big screen. Definitely recommended!
I would recommend this to a friend
Rated 5 out of 5 stars
Best Buy and Sony. A winning combination.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Fantastic TV. Bought this to do gaming on and was very impressed by the deep blacks and high refresh rate. Sony has never let me down and neither has Best Buy with their incredible deals. If you are on the fence to buy a great TV for gaming and watching movies here it is. Look no further.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi CAPTNC, it brings us great joy to hear your positive feedback about the X90L TV! We're thrilled that you found its deep blacks and high refresh rate to enhance your gaming experience.
The X90L features our cutting-edge technology, delivering stunning visuals and immersive sound that truly elevate both gaming and movie-watching.
Thanks for choosing Sony! Best regards, Estefany
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Sold on Sony!
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Posted . Owned for 4 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I’ve been loving this TV, but my Super Bowl party attendees loved it even more! The size is perfect, colors are amazing, and it makes our basement what it is.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello CoreyHG,
Awesome! Thank you for your fantastic review of the XR75X90L! We're thrilled to hear that you and your Super Bowl party attendees are enjoying the TV. The size, vibrant colors, and overall performance truly make it a standout addition to any space. We're glad it has enhanced your basement experience. Enjoy your viewing, and thanks for choosing Sony!
- Romeo
Pros mentioned:
Picture quality
Cons mentioned:
Backlight
Rated 5 out of 5 stars
Yay sony
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Only my Sony TV's work All my TVs back lights went out. my Sony TV's are the only ones that work they're not the brightest because all of the other manufacturers are over stressing their light bulbs. Sony got to focus on color and accuracy. Not brightness. A lot of TVs just wash out and they have to turn up the contrast that's computing on top of computing on top of forcing the back light. No thank you. Never buying another TV brand again The last vizio I bought lasted 6 months the Samsung did 1 year The last sony I bought was in 2017 it's not the brightest but it works
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AndonyG, Thank you so much for the 5-star rating! We're really glad you are enjoying your new Sony TV. We always strive to deliver the best quality and features with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for your continued support and for trusting Sony! - Kris
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony is just amazing in picture quality and natura
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
A Sony TV is one of those TVs you’d like to own but it’s a pricing thhad a problem with Aing when you can get other TVs so much different in price but the truth is when I had a problem cheaper TV we were directed to consider a different model. We looked at the Sony and were surprised just a little bit more would make the difference for our TV and family room. My kids, my family and others have said the picture is absolutely amazing and is incomparable to any other TV we ever owned
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi TonyA,
Thank you for sharing your experience with us! We appreciate your detailed feedback about the Sony XR75X90L and its pricing. It's wonderful to hear that you found the investment worthwhile and that the Sony TV has made a significant difference in your family room. We're glad that the picture quality has impressed both you and your family. We hope you continue to enjoy your Sony TV.
Thank you for choosing Sony! Best regards, - Stephanie
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
The most amazing television I've ever had!!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This television is absolutely amazing. My children were in absolute awe when we turned it on and put yheir favorite cartoons on. They asked if I could grab Spiderman for them and put him on the couch with us, thats who great the colors, clarity, contrast and quality.is. The perfect family purchase!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AirForceVet, Thank you so much for sharing your great experience with us! We're really happy that you and the whole family are having a great time watching your favorite movies and shows with your new X90L TV. Your satisfaction means the world to us. Thanks for choosing Sony! - Kris
Pros mentioned:
Ease of use, Picture quality
Rated 5 out of 5 stars
Love this TV!!!
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This tv has an amazing picture and great sound. This has added an amazing quality to my viewing experience in the basement above my fireplace. This is so easy to set up. if you add the Sony sound bar and subwoofer, which is on sale right now, if you bundle it with the TV that adds an experience that you will not regret. It is like being in the movie theater. The sound quality is quite impeccable.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi BeckyJ, Thank you so much for such a great review! We're glad to hear your enjoyable cinematic experience with your new Sony TV, soundbar, and subwoofer. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Nice Sony 75”
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I purchased this TV on Black Friday 2024 for a good price. Wanted to go OLED but too much money for our use. We watch mostly sports, news, music videos and home improvement shows. Very satisfied with picture quality, colors and definition. I have had it hooked to a Bose soundbar, sub etc since the beginning so can’t really comment on the sound quality. Did comparisons on several brands and went with Sony 75” and more than happy.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi FloridaRay, You've made an excellent choice! We're delighted to hear that you're very satisfied with the picture quality, colors, and definition of your new X90L. It's great to know that you found a good deal on Black Friday and that the TV meets your needs for watching sports, news, music videos, and home improvement shows. Thanks for choosing Sony! -Sam
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
SONY XR75X90L
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was looking for a large screen television and the Sony XR75X90L fit the space above the fireplace mantle. The great reviews for tv over the different media sites as one of the best overall television for picture
quality had me sold. The price was also one I could afford and now even priced lower. So if looking for a quality television for movies and gaming. Take a look at The Sony XR90L series you wont be disappointed.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Rliving1, Thanks for the 5 stars! It’s fantastic to hear that the Sony BRAVIA XR X90L was the perfect fit for your space! We’re so glad the great reviews helped you make your decision. You’re absolutely right, this model offers exceptional picture quality for both movies and gaming. Thank you for choosing Sony! Enjoy! -Maria
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
Sony 75X90L
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I had the 65X950G wich was a nice picture. Now this 75X90L is huge upgrade from the 950G.l, not just in size but the picture is amazing. The colors are more vibrant the blacks are a lot deeper. I am happy with the upgrade.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JimmyM, Excellent upgrade! We're also delighted to hear that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin
Pros mentioned:
Color, Picture quality
Rated 5 out of 5 stars
What i was looking for
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Live the tv. Big and bright. Fills my space well. Very happy fir the price
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi RobertI,
Thank you for sharing your experience!
We’re thrilled to hear that the Sony BRAVIA XR X90L is exactly what you were looking for. We're so glad it fills your space perfectly and meets your expectations.
Thank you for choosing Sony! Enjoy your new TV and happy viewing! -Maria
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great product
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Posted . Owned for 7 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I’m completely happy with this product! The picture is clear and the colors are vibrant! Easy setup! Overall I have been very satisfied with this product!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for your positive review of the XR-75X90L, IsabelM! It's great to know that you're enjoying the clear picture and vibrant colors, as well as finding the setup process easy. We appreciate your feedback and look forward to continuing to exceed your expectations! Thanks for choosing Sony! Gus