$2199.99
Exceptional OLED picture and rich sound in perfect harmony, powered by the intelligent Cognitive Processor XR. Billions of accurate colors and pure black make everything you watch and play come to life with natural hues and shades. Acoustic Surface Audio+ turns the entire screen into a multi-channel speaker that follows the action on screen for a truly immersive viewing experience.
$2499.99
The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
$1799.99
The advanced LG OLED evo C4-Series is better than ever. The LG OLED evo C4 is powered by the next-gen α9 Gen7 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms.¹ AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The C4's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C4 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 24. Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos² for sound you can feel all around you. And FILMMAKER MODE allows you to see films just as the director intended.
$3999.99
Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.
Pros for Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023) | |||
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Picture Quality, Color, Ease of use, OLED, Contrast | Picture Quality, Color, Ease of use, HDR, OLED | Picture Quality, Color, Ease of use, OLED, Design | Picture Quality, HDR, Brightness, Upscaling, Black Levels |
Cons for Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023) | |||
Price, Remote Control, Reliability, Screen, Weight | There were no cons for this product— | Remote Control, Glare | Price, HDMI 2.1 |
Customers are satisfied with the picture quality, colors, and sound of the 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV. They appreciate the vibrant colors, deep blacks, and excellent sound quality. Customers also find the TV to be great for gaming, with many saying that it provides an immersive and enjoyable gaming experience. However, some customers have expressed concerns about the price, remote control, and short lifespan of the TV.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
All pics provided back up this review. The foremost item I will address regarding the A80L is brightness. After watching tons of video reviews I had concerns about brightness overall for OLED, and specifically for this TV which measures lower than similarly priced offerings from LG (C3) and Samsung (S90C). Let me put any concerns to rest. Do not shy away due to fears over brightness. We have the A80L in our open floorplan main living area with 14 windows. There is a large picture window directly across from the tv. In the afternoon when there are no clouds and sunlight is coming through the A80L is fully visible, with very good glare control. We watch the A80 in standard mode. Vivid is simply too bright, even in full sunlight. At night with several lights on we use the cinema mode, which is less bright than standard, and it provides more than adequate brightness. Now on to the rest. I compared the A80L directly against the Samsung S90C. I actually had both TVs side by side for over a week, and watched a ton of content from multiple sources. Other than outright brightness the Samsung is no match for the Sony. In particular the motion and upscaling from YouTube TV and low quality sources is much better on the A80L. Also the accuracy and detail in HDR and Dolby Vision is better on the Sony. Details in the background and around secondary parts of the scene retain detail with the Sony that we couldn't get the Samsung to reproduce, regardless of settings. The Sony's XR Clear processing is for real. Setting all of the automated brightness, motion, and clarity to low produces a crystal clear picture regardless of source material. With the Samsung we were constantly messing with settings, attempting to get the precision to match the Sony. One final thing that stands out with the XR Clear is the natural skin tones and pure whites. The Samsung had a reddish hue to skin tones that would only dissappear in its least bright modes, making it nearly unwatchable in a bright room. The remote, menu/UI, and build were really subjective. I feel both TVs were fine on those fronts. An item I can't comment on is gaming. We don't game. The S90C boasts additional 2.1 HDMI ports and a more expansive gaming menu, so it may be a better choice for gamers. I also won't comment on sound as we use a soundbar instead of the TV’s built in speakers. Hope this helps someone make a choice on the A80L.
Posted by MattK
I’ve had a LG C1 for a few years and I was dead set on a LG G3. I decided to go to my local BB with a buddy and we looked at TVs for about 2hours. LG, Samsung and Sony specifically. We determined that the LGs had the most contrast but to a detriment to the picture quality. Details, like eyes, get lost in low light scenes. Samsungs LEDs we’re amazing but I knew I wanted an OLED. My buddy got a QN90B because he games more than me. Now, for the Sony’s. There was an A90J 83’ and A80L 77’ side by side. The A90J had a touch better image quality but was $2k more, and it wasn’t that much better. The A80L had the best image quality compared to the LGs and Samsungs. The XR processor really makes a difference. I’ve had the TV for two weeks now and am loving it. My wife (who generally could care less) and some friends have commented how incredible the picture quality is. Admittedly, I have been driving myself crazy calibrating the set because there are SO many settings, but every time I make a change, it doesn’t make too much of a difference. Highly recommend. I have a Sonos Arc, so I don’t know what the set’s sound is like!
Posted by AlexandreR
I absolutely love this TV. The A80 is definitely worth the price and compares exponentially to its a95 counterpart. For the price this OLED is a steal. The brightness is more than enough even with sun shining through windows in the living room. The colors pop, and navigating between apps is simple and user friendly. I hope this helps anyone!
Posted by Tyler