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Hi there! Thank you for your question. We understand that the LG SIGNATURE 77" OLED T Transparent 4K UHD Smart TV (Model: OLED77T4PUA) may seem expensive, and we'd like to explain why this model carries such a premium price tag. The LG OLED77T4PUA is a high-end, flagship model that features some of the most advanced technologies available in the TV market: OLED Technology: OLED panels offer infinite contrast ratios, providing deep blacks and stunning colors, which results in exceptional picture quality. The display is also designed for superior viewing angles and vibrant colors across the entire screen. α11 AI Processor & AI Upscaling: The TV comes with LG’s most advanced AI processor, the α11 AI Processor, which intelligently enhances image quality, scaling lower-resolution content to 4K with excellent detail. True Wireless Video & Audio Transfer: This model includes True Wireless Video and Audio Transfer, allowing the TV to transmit video and audio wirelessly, which is an innovative feature that enhances your setup by eliminating cable clutter. HDR & Dolby Vision: The OLED77T4PUA supports HDR10, Dolby Vision, and Hybrid Log-Gamma (HLG), enabling you to experience exceptional dynamic range and immersive visuals, ideal for premium content like Netflix and Disney+. G-SYNC and FreeSync Compatibility: It is designed for both gamers and movie lovers, being compatible with both NVIDIA G-SYNC and AMD FreeSync, ensuring smooth, tear-free gameplay and enhanced performance. Design & Build: The transparent design is a standout feature that gives the TV a sleek, futuristic look, making it not only a high-performance product but also a work of art. The build quality is premium, and it's crafted with the latest materials to deliver a luxurious experience. Smart Features: With webOS 24, integration with LG ThinQ AI, and support for voice assistants like Amazon Alexa, Google Assistant, and Apple HomeKit, this TV offers a seamless, smart home experience. All these advanced features combine to create a television that's not just a display, but a premium entertainment hub. The price reflects the state-of-the-art technology and innovative design it incorporates. https://www.bestbuy.com/site/lg-signature-77-class-oled-t-transparent-4k-uhd-smart-webos-tv-with-true-wireless-video-audio-transfer-2024/6611420.p?skuId=6611420 We hope this gives you a clearer understanding of why this TV is priced the way it is. If you have any more questions or need assistance, feel free to send us a private message on Social Media @LGUSSupport! —Renzo
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