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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,699.99

Customer reviews

Rating 4.8 out of 5 stars with 902 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers recognize the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and immersive sound. They appreciate the user-friendly Google TV interface and the overall value for the price. However, some users have encountered minor issues with the remote control and occasional freezing.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 902 reviews
  • Pros mentioned:
    Google tv, Picture quality

    Rated 5 out of 5 stars

    Sony75" 90L - Expectations Met!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing picture with unparalleled color reproduction should drive this TV towards the top of your list. The Sony 75" Full-Array TV uses a different architectural when installing their behind the screen back lighting, which, in my opinion backlights the TV. improving the brightness of the screen no matter where you sit when viewing the TV. The TV also incorporates the Google TV software which in my opinion is very intuitive and well robust. it is also Alexa and Google ready which would fit nicely within any smart home environment. I also decided to purchase the Bravo Cam which adds additional features such as hand gestures (see picture # 1) for primary TV controls, i.e. volume up, volume down along with powering the TV up and down. Finally the Best Buy website allowed me to place a price-watch alert on this TV and I saved a $300, making this deal impossible to beat. When shopping for your primary TV, check out the products being offered by the Sony Corporation. They're amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanU, Congratulations on your new Sony TV! We're very much delighted that you are into the Sony BRAVIA XR X90L TV's full-array LED backlight and the Google TV software with the Google Assistants for your smart home. The BRAVIA CAM is also an amazing advantage for smarter engagements with your X90L TV. It is also great that you have it at the best price! Thank you for choosing Sony, and we hope you enjoy more incredible moments with your new Smart Google Sony TV! - Maria Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    SONY XR75X90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a large screen television and the Sony XR75X90L fit the space above the fireplace mantle. The great reviews for tv over the different media sites as one of the best overall television for picture quality had me sold. The price was also one I could afford and now even priced lower. So if looking for a quality television for movies and gaming. Take a look at The Sony XR90L series you wont be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rliving1,
      Thanks for the 5 stars! It’s fantastic to hear that the Sony BRAVIA XR X90L was the perfect fit for your space! We’re so glad the great reviews helped you make your decision. You’re absolutely right, this model offers exceptional picture quality for both movies and gaming. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshT,
      Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    Enjoying my purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I decide to buy this Sony cause other brands were not working with my satisfaction price was high but I gave it a try and honestly I’m very satisfied it looks perfect in my living room and picture quality is awesome sound is ok but when I put a surround bar volume was loud and felt like I was in a movie theater also it looks great in my living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SoniaN, Congratulations on your recent purchase! We're thrilled that your Sony BRAVIA XR X90L TV fits perfectly with the aesthetics of your living room. We're also delighted that you find the picture quality outstanding. Indeed, a soundbar would elevate your setup to the next level. To get the best experience with your TV sound, you can modify sound settings such as sound quality and sound modes. This link may be useful: https://www.sony.com/electronics/support/articles/00302857?utm_source. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv! The colors alone make this perfect for gaming. It smoothly transitions from gaming to cinema to Netflix for best picture quality. 100% recommend if you have the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaseM,
      Thank you so much for such a great review! We're delighted to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know that you are enjoying the exceptional picture quality, vibrant colors, features, and overall performance of your X90L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony best new tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasmineR,
      Thank you for sharing an in-depth review of your amazing experience with your X90L TV! We're really glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the incredible picture quality, features, and overall performance of the TV are greatly appreciated. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Heavy

    Rated 5 out of 5 stars

    Sony TV 75 full array led. Great quality.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EvelioP, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Quality TV for a more affordable price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've always wanted a Sony Bravia TV and so whenever I bought my first home recently, I immediately went to bestbuy to buy me a 75" TV. It took me awhile to decide which one to get. The Sony TV were all looking good. I wanted something affordable so I went with this. If you would compare it to the OLED ones, there's a subtle difference that wouldn't even notice if the TVs are not beside each other. This Sony Bravia has enough bright screen and the pictures are crisp. The price of the OLED tv is ridiculously expensive which did not make sense for me. So if you are on a budget but would want something that's of quality, this Sony Bravia is the answer. Also, love my big screen. Definitely recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My first Sony TV, and I was not disappointed!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle, wow! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony is just amazing in picture quality and natura

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Sony TV is one of those TVs you’d like to own but it’s a pricing thhad a problem with Aing when you can get other TVs so much different in price but the truth is when I had a problem cheaper TV we were directed to consider a different model. We looked at the Sony and were surprised just a little bit more would make the difference for our TV and family room. My kids, my family and others have said the picture is absolutely amazing and is incomparable to any other TV we ever owned

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyA,

      Thank you for sharing your experience with us! We appreciate your detailed feedback about the Sony XR75X90L and its pricing.
      It's wonderful to hear that you found the investment worthwhile and that the Sony TV has made a significant difference in your family room. We're glad that the picture quality has impressed both you and your family.
      We hope you continue to enjoy your Sony TV.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Excellent Television and Great Customer Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service and a high quality television at a very good price. Would recommend talking to the associates as they were able to help pick the best option for my purposes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewW, Fantastic! We are thrilled to learn about your satisfaction with Best Buy's outstanding customer service and the exceptional picture quality of the XR75X90L. We also appreciate your positive feedback regarding the price of this television. Thank you for the perfect five-star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture outaide of OLED

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crystal clear, great for movie nights or gaming, google interface is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielG,
      Awesome! We're glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the crystal clear picture and features of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    I love this TV!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the title says, I love this TV. Pros - Great Picture quality and brightness - Google TV is very simple and effective - Good OS Cons - Pretty heavy (our previous wall mount couldn't really handle it so we had to buy a new wall mount)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the XR-75X90L! We are glad to hear that you appreciate the great picture quality and brightness as well as the simplicity and effectiveness of Google TV. Additionally, it's wonderful to know you found the operating system to be good.

      However, we understand that you experienced an issue with the weight of the TV, which required purchasing a new wall mount. The XR-75X90L model is indeed heavier compared to some other models, which can necessitate a sturdy wall mount. It's important to use a wall-mount bracket that can handle the weight of the TV properly.

      For wall-mounting the XR-75X90L, ensure that the bracket and installation meet the strength requirements to support the TV safely, considering that improper installation can result in injury and property damage. If you need more information or assistance with wall mounting, feel free to consult with a qualified professional or refer to the product support information available on our website.

      Thank you again for your feedback and for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing for sports!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, especially for sports. The Sony processing is great for non 4k sources. It is heavy though, so make sure you have two or three people ready to help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamonD, Thank you for the 5 stars! It's our pleasure to hear that your Sony BRAVIA XR X90L TV and its stunning picture quality satisfies you. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Nice Sony 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV on Black Friday 2024 for a good price. Wanted to go OLED but too much money for our use. We watch mostly sports, news, music videos and home improvement shows. Very satisfied with picture quality, colors and definition. I have had it hooked to a Bose soundbar, sub etc since the beginning so can’t really comment on the sound quality. Did comparisons on several brands and went with Sony 75” and more than happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FloridaRay, You've made an excellent choice! We're delighted to hear that you're very satisfied with the picture quality, colors, and definition of your new X90L. It's great to know that you found a good deal on Black Friday and that the TV meets your needs for watching sports, news, music videos, and home improvement shows. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m completely happy with this product! The picture is clear and the colors are vibrant! Easy setup! Overall I have been very satisfied with this product!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the XR-75X90L, IsabelM! It's great to know that you're enjoying the clear picture and vibrant colors, as well as finding the setup process easy. We appreciate your feedback and look forward to continuing to exceed your expectations!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the TV! Great for PS5 and movies! Overall great TV for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RawR,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best of the best ( Tv and service )

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. One of the best brands for TV that you can buy, picture quality is incredible, it is just crazy about all the details that you can see on the screen, The person that took care of us when we bought the TV has a lot of knowledge on TV s and brands , his customers service skills are excellents. Five stars for this guy or 1.000.000 stars it is not enough for him

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuancT,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Quality TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got tired of spending money on cheaper tv’s and being disappointed in picture quality. Plus them not lasting very long. Decide to finally dish out the money for a quality tv and I’m glad I did!! It has a great picture and I love being able to use the Bluetooth to connect my headphones!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarM,
      Excellent choice! The Sony X90L delivers an exceptional viewing and gaming experience, making it an ideal choice for individuals who crave for high quality TV and top-notch performance. Your satisfaction with our product is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing tv. The picture is stunning. We have a pretty big bedroom , had an older 60" and had a hard time seeing the picture. The 75" is a major upgrade and now the wife and I enjoy watching movies together on pur new tv. Im a Samsung guy and always have been. But the deal I got, and the delivery from the tv was too hard to pass up. Also, I purchased the Sonos sound bar and sub and is like watching it at the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're glad to hear your enjoyable experience with your new Sony TV. Sony's commitment to customer satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US