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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 349 reviews

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  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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93%would recommend to a friend

Customers are saying

Customers appreciate the X4 8K 360 Degree Action Camera for its excellent video quality, 360-degree capture, and 8K resolution. They find it easy to use and are impressed with its battery life and waterproof capabilities. However, some customers feel that the price is a bit high.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 349 reviews
  • Pros mentioned:
    8k resolution
    Cons mentioned:
    Storage

    Rated 5 out of 5 stars

    Product review insta360 x4 8k 360 degree action ca

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pros: Incredible Video Quality: The 8K resolution delivers stunning, crisp, and highly detailed footage. The 360-degree capture is immersive and ideal for VR or creative content creation. Easy-to-Use Software: The Insta360 app offers intuitive editing tools and seamless integration for post-production, making it beginner-friendly yet robust enough for professionals. Stabilization: The built-in stabilization is top-notch, even during high-motion activities like biking or running. Compact Design: It's lightweight and portable, perfect for travel or action-packed adventures. Battery Life: The battery life is reasonable for such a high-performing camera, lasting up to 70-80 minutes on a full charge. Cons: Price Point: While feature-rich, the camera is a premium purchase and might not suit casual users with a tighter budget. Storage Demands: The 8K footage requires significant storage space, so investing in high-capacity microSD cards is a must. Learning Curve: For first-time users of 360-degree cameras, getting used to framing and editing 360 footage might take some time. Limited Accessories Included: It would be better if the package included more mounting options or protective cases. Overall Impression: The Insta360 X4 is an outstanding piece of tech for anyone passionate about 360-degree content creation, action sports, or immersive videography. It offers excellent image quality, smooth stabilization, and a suite of creative tools, making it worth the investment for serious creators. Would I recommend it? Absolutely, especially for those who prioritize quality and versatility in their gear.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Video quality
    Best Buy Employee

    Rated 5 out of 5 stars

    It's mo betta! Insta360 x4 -- First Impressions!

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 X4 is a great option for individuals who want to capture those precious moments in life where taking a picture just isn't enough. My opinion stems from my experience on my motorcycle. Setup: Out of the box, I had some initial difficulties with getting the camera set up. I wasn't able to activate the camera for some unknown reason. I checked the app for updates and didn't see any. I ended up finding a fix by downloading the latest app directly through the insta360 website. This ended up letting me finally activate the X4. Add-ons: It comes with a pair of lens covers and a carrying case. Performance: The improvement from the X3 is actually fairly noticeable. The jump from 5.7k to 8k video recording sharpens the footage and removes excessive graininess. HDR video and photo was especially good and the different "lab" options in the insta360 app made the possibilities endless. Battery life: This is where I saw the biggest difference. The X3 sports a 81 minute battery life while recording while the X4 shows off an impressive 135 minute battery life. This increase is due to the 2290mAh lipo battery. If you've ever used a GoPro or any action camera in general, you'll know that a 2+ hour battery life is insane! In 360!!! Conclusion: Truth be told, I've only had a few hours of play time with this device and can't really provide a better review, but as a previous, GoPro, Insta360 x2, and x3 owner, I can say confidently that this new iteration is an amazing value.

    I would recommend this to a friend
  • Pros mentioned:
    Easy to use

    Rated 5 out of 5 stars

    Exceptional - Insta360 X4 is a Game Changer!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked up the Insta360 X4, and I have to say, it’s blown me away! I’ve tried other 360° cameras before, but the X4 truly stands out for its ease of use, versatility, and incredible video quality. Image and Video Quality: The Insta360 X4 captures ultra-crisp footage with vibrant colors and great detail, even in low-light conditions. The 5.7K resolution really makes a difference, especially when viewing the footage on a larger screen. The clarity and color accuracy are fantastic, and it’s ideal for everything from travel vlogs to action sports. I was particularly impressed by how smooth the stabilization is – even if I’m on the go, the footage remains rock steady. Ease of Use: The Insta360 app deserves its own shoutout. It’s intuitive, fast, and offers a ton of creative options without feeling overwhelming. Within minutes, I was able to edit my footage, experiment with different effects, and share clips directly to social media. The AI editing features like “Shot Lab” are so cool, helping to produce effects like “Clone Trail” and “Stop Motion” that look professional, even for someone like me who’s not an editing pro. Battery Life: Battery life on the X4 is very good – I easily get through a day of casual shooting without needing to recharge. For anyone doing a lot of shooting or on an extended adventure, a spare battery might be a good idea, but for my typical day, one charge is plenty. Design and Build Quality: The design is sleek and compact, making it easy to carry around, and the construction feels solid. The screen is sharp, responsive, and gives great visibility even outdoors, which has been a huge plus when framing shots on the go. Special Features I Love: I’ve enjoyed exploring the “FlowState Stabilization” – it’s so effective that it feels like having a gimbal built into the camera. The voice control also works surprisingly well, which makes it easy to operate hands-free. It’s amazing how such a small camera can pack in so many features. Overall Verdict: For anyone looking to up their game with creative 360° footage, I wholeheartedly recommend the Insta360 X4. It’s a powerful, feature-packed camera that makes 360° photography and videography so accessible. Whether you’re an adventurer, a content creator, or just someone looking to capture memories in a unique way, this camera is worth every penny.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Get the X5 unless this one is heavily discounted!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As a photographer and filmmaker with way too much professional gear, I wanted to dip my feet into the world of 360 photography to see what the fuss was about and this camera seems to be the gateway to get said feet wet. I used this camera recently to a trip to Korea, mounted on the proprietary selfie stick mounted on my backpack sticking out a foot above my head. I bought the audio adapter so i could attach a wireless mic attachment and mic'd my co travelers as we walked through the streets of seoul and to the countryside. I was able to turn on the camera and shoot at will with my phone and adjust the direction of the camera and also edit the direction of the camera later, which is a pretty cool and novel way of editing a one take shot. Also worked great as a single cam on a carmounted shoot where I could "cut" or pan between the driver and passenger editing a convo. For timelapses, pretty cool gimmick in capturing sunsets and sunrises as you can rotate around to see the whole visage of the camera. As a photography tool, the 360 gimmick is pretty cool as an interactive photo on social media. The focal length and picture quality are meh, It's what would you would expect from any wide angle go-pro like device. Color adjustments to be made later in post. My single criticism of this relatively affordable device is that I didn't wait long enough for the X-5, which I am reading is far better shooting in low light situations. I imagine this would be heavily discounted soon, so that maybe the only pro compared to the x-5

    I would recommend this to a friend
  • Pros mentioned:
    8k resolution

    Rated 5 out of 5 stars

    Insta360 action camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insta360 X4 is not just an action camera; it’s a creative powerhouse that empowers users to push the boundaries of their storytelling. Its 8K resolution, unrivaled stabilization, and intuitive features make it a must-have for professionals and enthusiasts alike. If you’re looking for an action camera that delivers cinematic-quality visuals and an unparalleled immersive experience, the Insta360 X4 is worth every penny. This is not just a product—it’s a revolution in the world of visual storytelling. This camera doesn’t just capture memories; it creates them in ways you’ve never imagined.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    This camera is a game changer for everyone

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve used a lot of action cams over the years, and the Insta360 X4 blows everything else out of the water. The 8K video is insanely sharp, and being able to reframe footage later means I never miss the shot—even if I wasn’t facing the right direction. I use it mostly on my motorcycle and the stabilization is buttery smooth, even at high speeds. The battery life is solid, and the invisible selfie stick effect makes every ride look like it was filmed by a drone. The mobile app is easy to use once you get the hang of it, and editing on the go is fast. Insta360 nailed it with this one. If you want a camera that captures EVERYTHING and makes you look like a pro without trying too hard, this is it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect Camera for Capturing High-Speed Moments!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using this camera with my GT350R and it’s been absolutely epic. The 360-degree footage looks insane, especially when I’m carving through corners or cruising with the exhaust roaring. It handles motion really well, no blur or shake, and the stabilization is top-tier. Super easy to mount and control through the app too. If you’re into cars or motorsports, this is hands down one of the best action cameras out there. Worth every penny!

    I would recommend this to a friend
  • Pros mentioned:
    360 degree, Video quality

    Rated 5 out of 5 stars

    7 star camera for image quality at 8K

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice and high quality 360 Camera. If you are a active outdoor person. I really recommend this item since you will get any little detail around you and at a awesome image quality if I could I will give it a 7 star.

    I would recommend this to a friend
  • Pros mentioned:
    360 degree, 8k resolution

    Rated 5 out of 5 stars

    Best 360 8k is amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best 360 camera on the market. 8k is a game changer for when you want to zoom footage and keep details

    I would recommend this to a friend
  • Pros mentioned:
    360 degree

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the Insta360X4 for my husband for snowmobiling and motorcycle rides. He loves it. There are a lot of features so you do need to take time to learn to take advantage of all the 360X4 has to offer. I’m so glad I purchased. I also bought the motorcycle mount and he loves that too.

    I would recommend this to a friend
  • Pros mentioned:
    360 degree

    Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this 360 camera perfectly captures all angles in both daytime and nighttime . The app is easily accessible and runs smoothly just as well as the features on the physical camera. I was lucky enough to get it on sale, but I would absolutely pay full price. 10/10⭐️⭐️⭐️⭐️

    I would recommend this to a friend
  • Pros mentioned:
    360 degree, 8k resolution

    Rated 5 out of 5 stars

    Just my opinion

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera. Lots of feature’s. Love the video and audio quailty. Just wished it picked up audio better from a longer distance.

    I would recommend this to a friend
  • Pros mentioned:
    360 degree, 8k resolution

    Rated 5 out of 5 stars

    Insta360

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a must have for any adventure. Soooo love it.

    I would recommend this to a friend
  • Cons mentioned:
    Lens protector

    Rated 5 out of 5 stars

    This is the camera!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're in the market for a 360 camera, this is the one you need. The initial activation is very easy, though it does require a smartphone or tablet. The software is more user-friendly than I expected. If you've seen those amazing circular images and videos, this is the camera behind them. I even use it as a dash cam while driving. My only gripe is that the lenses can get scratched, so be sure to use the included lens protectors. Fortunately, Best Buy's warranty has me covered in case of any issues.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    The most fun you'll have with a Action Camera!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X4 is better than the X3 in so many areas, when the X3 was already simply amazing! If you're not sure to get this action camera than I would say your foolish. I've owned GoPro since the Hero 4 and I will say this is so much more fun. The fact that you do not have to point and shoot changes the game. Frame you shot later even if something was happing in front of you or on the side of you. I also own the Ace Pro and love that as well. the image Quality of that and the low light is second to none! You will NOT be Disapointed with the Insta 360 X4!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Such a cool camera & a really mind-bending gadget

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I started looking into 360° cameras recently and tried out an X3 for a while. The possibilities are super cool. However, I exchanged it for this new X4 due to the higher quality and additional features of the X4. The upgrade was very worth it. The list of improvements is very long. I love the AI gesture recognition to take pictures or videos hands-free. The color, dynamic range and detail is much better than the X3 in both videos and stills. You can now do 72MP photos in HDR, a huge boost from the 18MP on the X3. The camera also processes PureShot (extra high-quality shots) directly on the camera without having to load the photos into the Insta360 app and process them yourself. The detail level of video and stills also looks better in VR in 360°, especially 8K video and 72MP HDR stills – the quality is still not perfect in VR, but noticeably better than X3. One of my favorite things about 360° cameras, particularly the X4 with its great image quality and range of useful features, is that you can walk around with the camera on the invisible selfie stick and easily take photos or video without having to pay any attention to framing the shots in the moment. You don't need to pay any attention to the camera at all while capturing, it simply records everything happening all around you and lets you do all kinds of creative framing later, so it's great to use during travel and other activities where you want to stay present in the moment and not be distracted. It's a huge plus compared to shooting photos/videos with your phone, where your eyes have to remain on the screen the entire time, which really takes you out of the moment. I love this camera.

    I would recommend this to a friend
  • Pros mentioned:
    360 degree, Video quality

    Rated 5 out of 5 stars

    360x4 photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome camara great for riding motorcycles and recording

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Father/Son Big Sky MT video with x4 Insta

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time using it my son made a spectacular video from the footage holding it while snowboarding. We both love it.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Go for it!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought X3 last year and swiftly upgraded to X4. Definitely worth it as bigger is better! The difference is the notable longer battery life, bigger sensor chip, and improved performance overall. After final rendering you are still left with a gorgeous clip that easily surpasses the X3's capabilities.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Exelente camara

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exelente camara puedo grabar camara lenta les recomiendo esta Lexar 128GB Professional Gold Micro SD Card, UHS-II, C10, U3, V60, A1, Full HD, 4K, Up to 280/100 MB/s

    I would recommend this to a friend
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