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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 416 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers enjoy the picture quality, color, and sound of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. They find the setup process easy and appreciate the reasonable price point. However, some customers have expressed concerns about the remote control's functionality and blooming issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 416 reviews
  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    Sony is the way!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony Bravia TV an upgrade from the X75h model. I bought this TV after going in the store not fully convinced about Oled and was beyond impressed with the colors & brightness of the image. i used the tv mainly for movies & gaming on the PS5 Pro & it did not disappoint. Interstellar 4K Blu-ray made me fully say I have no regrets with my purchase as the movie experience felt like a true home theater. Lastly the acoustic sound & dolby even enhanced my sound bar & sub woofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saint, we're glad you are enjoying your new television. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    Sony the one an only

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best Tv I ever had. Easy to set up . The best picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EverettF, we're glad you like the ease of setup and picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 55" Class BRAVIA XR X90L LED 4K UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my purchase Sony - 55" Class BRAVIA XR X90L LED 4K UHD the price, size and ALL the wonderful features are truly amazing the pic, color and sound bar is an extra bonus ( from my 1st Sony Brivia) I enjoyed for YEARS‼️ Looking forward to many Years enjoying this one‼️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anjelah, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Sound

    Rated 5 out of 5 stars

    X90L x3 75” 65” 55”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a 75” & 65” & 55” X90L TV’’S. All are better than I expected. A little pricey but very good sound as well as pictures, color and contrast were excellent. All mounted a walls and room light is fine.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart, That's awesome! We are thrilled to hear that your Sony BRAVIA TVs exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Simply worth the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. It’s an amazing TV and I was able to get a great deal on it too! If it goes on sale, snatch it up, the picture and audio quality are simply amazing. I was going to get a TCL but I compared the picture from both and realized that the Sony is a lot better and more bang for the buck. You get an amazing TV, Dolby picture and sound, AND it auto tunes the picture if you use a PS5 hooked up to its HDMI. Get it, you won’t regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ItsMrS,

      We're so happy to hear you're loving the X90L TV! We appreciate you taking the time to share your experience with us. We're sure it's going to make your movie nights feel that immersive. Speaking of gaming, it's a game changer!. Thanks for choosing Sony!

      Best,
      Aldair Sony_US

  • Rated 4 out of 5 stars

    Excellent with 1 frustration

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd Sony Google TV and I still love this set up. I am havng an issue that I havent resolved as yet. I'm sure there is a simple solution, I just haven't found it yet. My pet peeve is system beeps when buttons are pushed or selections are made. I dont want to sit next to anyone that is typing a novel with keystroke sounds active. So, I must figure out how to stop this TV from doing the same. Scroll or change channels i am followed by the beeps! I have seen there are others like me that must find the golden ticket to shut off these beeps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KarenW,

      Thank you for your positive review and for being a loyal Sony customer! We're glad to hear that you love your Sony Google TV setup. We understand how the system beeps can be a bit bothersome. To turn off the beeps, you can follow these steps:

      Press the 'Home' button on your remote.
      Navigate to 'Settings' and select it.
      Scroll down to 'Device Preferences' and select it.
      Select 'Sound' and then 'System sounds.'
      Toggle the 'System sounds' option to 'Off.'

      We hope this helps resolve the issue. If you need further assistance, please don't hesitate to reach out to our support team. Thank you for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Glad i finally bought a new tv. Glad i didnt forget about sony. The picture is great. Its super smooth. Im sincerely happy with my purchase. Bestbuy pickup was also easy and fast. I definitely recommend buying this unit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaramieR, we're glad you like our product! Thanks for choosing Sony! Enjoy your new TV. Happy Holidays! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture Quality. color looks amazing in my bedroom hanging on the wall. Love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosueH, we're glad you love the picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Paranoid with OLED? This might be the TV for you!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this TV. I got it for a good deal and Best Buy delivered it well. I had to ask for some help to mount it but love how solid it feels. I used to have a Samsung and even if that served me well for a long time, it just felt too cheap and plasticky. This model is not OLED as I didn't wanna risk for future burn ins but I think this is future proof already with 120 Hz and I don't think I'd be needing 8K so bad in the coming years either. Just the usual issue with Sony with not having enough ports but I didn't really need much anyway. Google TV on Sony is so much better that Samsung's UI and love the fact that it has Airplay. I use it with Apple Music with no problem. Speakers are just alright but since I'm just using it in my bedroom, I don't think external ones are necessary.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CdeV, Thank your for the 5-star rating! We're glad you are happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time owning a Sony tv and upgrading from a much smaller Vizio. The picture is absolutely incredible. Going through the setup and seeing the demo scenery felt like being in a "How it feels to chew 5 gum" commercial. PS5 games look spectacular and run smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleF,
      We're thrilled to hear that you're enjoying your new Sony XR55X90L TV! It’s fantastic to know that the picture quality has exceeded your expectations. We're also glad that you're experiencing the stunning visuals and smooth performance with your PS5 games. Thank you for choosing Sony and happy watching!

      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very happy with my Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, sound, picture quality and brightness are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaP, we're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    A amazing tv for the price

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an absolutely amazing TV. It’s my first Sony TV I waited a while to write a review to see the longevity other TV. It holds up amazingly well of course I have I had to dial into settings. Still pretty close to OLED besides blooming, but the bloom is pretty good except when you play a game like dead, rising 4 super ultra dark scene or the mini map blooms a little bit can be navigated if you turn down the contrast, but overall it’s extremely good, you do see a little bit of blooming outside of gaming. An absolutely excellent TV for the PS five and I am extremely picky with my TVs so I’d say this is a winner

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle, thanks for choosing and purchasing our product. We're glad you are enjoying your new TV. We're sorry to hear that you have picture issue with your Sony unit. Please try other picture settings such as local dimming and brightness to find a balance that works best for your gaming experience. You can follow this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=picture

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Easy setup

    Rated 4 out of 5 stars

    Sony Bravia 55” TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sony tv is s very good tv for the money. It was very easy to setup and configure my cable box, dvd player and bose sound bar. I loaded all my streaming apps with ease. It has enough of usb and hdmi inputs to connect your stuff. The picture quality is very good for a LED. I am glad I connected my sound bar, I was not a fan of the tv speakers, it sounded like you are in tunnel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scotty,

      That's great! We're glad to hear you had an easy time setting up the TV and liked the picture quality. Your feedback is greatly appreciated. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV. The picture is perfect. Thomas in the Independence Missouri store listed to our health issues and what we needed in a new TV. Everything about the picture, sound, streaming is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Micegreat, we're glad you are enjoying the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    Great replacement/upgrade!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great replacement/upgrade TV. Purchase online was smooth and easy to complete. Pickup at the store was straight forward with friendly folks loading the big box. Setup was well documented. We are enjoying this TV very much.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Byter, we're glad you like your new TV! Thanks for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, really great for sports watching

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewL We're glad to hear that you're enjoying your Bravia TV!. It is indeed known for its excellent picture quality, making it great for watching sports. Thanks for choosing Sony!. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the 55 inch Sony Tv phenomenal picture for both tv streaming and Gaming i have a xbox series s and a Ps4 which it does really well with. Netflix streaming is amazing as well. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danny, we're glad are happy with your purchase! Glad you are enjoying it. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new tv!! The picture colors are beautiful. We love the apps that we can put on it. We also love the remote control with voice control and quick acess buttons. Great quality picture on this TV. I would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Julie, Thank you so much for the 5-star rating! We are so glad to hear that you are happy with the picture quality of your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Ease of use.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I enjoy this purchase for ease of use! I can use my one remote for the Apple box, the sound bar, and the digital antenna!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyV, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture! I use a Bose sound bar but the tv sound is excellent as well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOWK,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

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