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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 956 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers recognize the 75" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and immersive sound. They appreciate the user-friendly Google TV interface and the overall value for the price. However, some users have encountered minor issues with the remote control and occasional freezing.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 956 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Backlight

    Rated 5 out of 5 stars

    Sony best new tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasmineR,
      Thank you for sharing an in-depth review of your amazing experience with your X90L TV! We're really glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the incredible picture quality, features, and overall performance of the TV are greatly appreciated. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Backlight, Blooming

    Rated 5 out of 5 stars

    My first Sony TV, and I was not disappointed!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle, wow! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    The best TV I’ve ever had.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. I was originally going to go with a 75” TCL, but after talking with a Best Buy associate, he steered me toward this one and I’m glad he did. I love the colors, the blackness, how bright it is and how fast it is. It is a little heavier than I thought it would be but it’s the perfect size for my wall!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Clearestpenny, Thank you for the positive review! We're glad you love the colors, black levels, brightness, and overall picture quality of your Sony X90L. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Sony TV 75 full array led. Great quality.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture even at an angle. Very clear and dark blacks. Good compromise from mini led price point. Does not use DC adapter runs on a 120 plug. This ttv is thin and sleek. It is heavy. You will need help to move it or hang on a wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EvelioP, We're glad you like your TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    SONY’S WOW FACTOR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When we decided to purchase our first large TV, we visited Best Buy to get an idea of what we wanted in a TV. Not only were we pleasantly surprised by the selection, we were pleasantly surprised by the knowledge of the associates in the TV department. We were quickly greeted, and asked what we were looking for in a TV. They removed a lot of mystery of the latest technology that was available from the different brands that Best Buy carries. It has been a long time since we purchased a TV! Because of the excellent Customer service we received, we decided to sit down with the associate that was helping us and we bought a 75” Sony LED 4K Google TV!! We also bought the tech support and of course had the TV delivered and mounted. We did run into a little snag with the delivery date and time, but Best Buy stood by their word and ironed everything out. It was awesome. We are still exploring the many options our new Sony TV has and we are absolutely THRILLED with our new purchase!!! The 4K colors, clarity of the picture, audio and ease of learning to use it are beyond our expectations. Looks great in our living room, friends and family ask where we purchased our TV and our reply is “Best Buy, of course!!”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VIVIDGARDENOFCOLOR,
      Congratulations on your first large TV! You will not regret your decision. We're glad that you appreciate the picture and sound quality of your new Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! Enjoy! - Marco Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshT,
      Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love this tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is beautiful. I got it to replace a Sony 900F. I tried and returned both the Sony x95k and the Samsung Qn90b sets because I had bad eye strain while watching them, and the anti-reflective coating creating a horribly distracting rainbow streak in a bright room. This tv however, is perfect. No ugly rainbow reflection. Gets stunningly bright on vivid mode so it easily combats a sunny room. Beautiful black levels and contrast. Handles motion superbly. Just a crisp amazing picture with rich and vivid accurate colors. I love this set. If you're on the fence get off of it and buy this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryB, amazing! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Backlight

    Rated 5 out of 5 stars

    Yay sony

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only my Sony TV's work All my TVs back lights went out. my Sony TV's are the only ones that work they're not the brightest because all of the other manufacturers are over stressing their light bulbs. Sony got to focus on color and accuracy. Not brightness. A lot of TVs just wash out and they have to turn up the contrast that's computing on top of computing on top of forcing the back light. No thank you. Never buying another TV brand again The last vizio I bought lasted 6 months the Samsung did 1 year The last sony I bought was in 2017 it's not the brightest but it works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndonyG,
      Thank you so much for the 5-star rating! We're really glad you are enjoying your new Sony TV. We always strive to deliver the best quality and features with our products. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thank you for your continued support and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    The most amazing television I've ever had!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is absolutely amazing. My children were in absolute awe when we turned it on and put yheir favorite cartoons on. They asked if I could grab Spiderman for them and put him on the couch with us, thats who great the colors, clarity, contrast and quality.is. The perfect family purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AirForceVet,
      Thank you so much for sharing your great experience with us! We're really happy that you and the whole family are having a great time watching your favorite movies and shows with your new X90L TV. Your satisfaction means the world to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Sony 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV on Black Friday 2024 for a good price. Wanted to go OLED but too much money for our use. We watch mostly sports, news, music videos and home improvement shows. Very satisfied with picture quality, colors and definition. I have had it hooked to a Bose soundbar, sub etc since the beginning so can’t really comment on the sound quality. Did comparisons on several brands and went with Sony 75” and more than happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FloridaRay, You've made an excellent choice! We're delighted to hear that you're very satisfied with the picture quality, colors, and definition of your new X90L. It's great to know that you found a good deal on Black Friday and that the TV meets your needs for watching sports, news, music videos, and home improvement shows. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this TV!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has an amazing picture and great sound. This has added an amazing quality to my viewing experience in the basement above my fireplace. This is so easy to set up. if you add the Sony sound bar and subwoofer, which is on sale right now, if you bundle it with the TV that adds an experience that you will not regret. It is like being in the movie theater. The sound quality is quite impeccable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeckyJ,
      Thank you so much for such a great review! We're glad to hear your enjoyable cinematic experience with your new Sony TV, soundbar, and subwoofer. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY XR75X90L

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a large screen television and the Sony XR75X90L fit the space above the fireplace mantle. The great reviews for tv over the different media sites as one of the best overall television for picture quality had me sold. The price was also one I could afford and now even priced lower. So if looking for a quality television for movies and gaming. Take a look at The Sony XR90L series you wont be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rliving1,
      Thanks for the 5 stars! It’s fantastic to hear that the Sony BRAVIA XR X90L was the perfect fit for your space! We’re so glad the great reviews helped you make your decision. You’re absolutely right, this model offers exceptional picture quality for both movies and gaming. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 75X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the 65X950G wich was a nice picture. Now this 75X90L is huge upgrade from the 950G.l, not just in size but the picture is amazing. The colors are more vibrant the blacks are a lot deeper. I am happy with the upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimmyM, Excellent upgrade! We're also delighted to hear that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    What i was looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Live the tv. Big and bright. Fills my space well. Very happy fir the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertI,

      Thank you for sharing your experience!

      We’re thrilled to hear that the Sony BRAVIA XR X90L is exactly what you were looking for. We're so glad it fills your space perfectly and meets your expectations.

      Thank you for choosing Sony! Enjoy your new TV and happy viewing! -Maria Sony_US

  • Rated 5 out of 5 stars

    Quality TV for a more affordable price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've always wanted a Sony Bravia TV and so whenever I bought my first home recently, I immediately went to bestbuy to buy me a 75" TV. It took me awhile to decide which one to get. The Sony TV were all looking good. I wanted something affordable so I went with this. If you would compare it to the OLED ones, there's a subtle difference that wouldn't even notice if the TVs are not beside each other. This Sony Bravia has enough bright screen and the pictures are crisp. The price of the OLED tv is ridiculously expensive which did not make sense for me. So if you are on a budget but would want something that's of quality, this Sony Bravia is the answer. Also, love my big screen. Definitely recommended!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best Buy and Sony. A winning combination.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Bought this to do gaming on and was very impressed by the deep blacks and high refresh rate. Sony has never let me down and neither has Best Buy with their incredible deals. If you are on the fence to buy a great TV for gaming and watching movies here it is. Look no further.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CAPTNC, it brings us great joy to hear your positive feedback about the X90L TV! We're thrilled that you found its deep blacks and high refresh rate to enhance your gaming experience.

      The X90L features our cutting-edge technology, delivering stunning visuals and immersive sound that truly elevate both gaming and movie-watching.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for gaming was easy to install great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SergioB, Fabulous! We're extremely pleased to hear that you found the installation of your XR75X90L to be effortless and that it meets your gaming needs perfectly. We are also thrilled that you are impressed with its exceptional quality. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Joy of Superb Visuals - Movie Theater Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my regular backlit 65" LCD panel with this 75" Full Array LED panel. I have to say I am impressed! The HDR in this TV is simply amazing. Blacks are deep black (not washed out). It rivals my smaller 55" OLED in my bedroom but much brighter. This TV is perfectly suited for my den, which is well lit. I needed a TV that was bright during the day, but that would also be fantastic with HDR at night. I found this TV on sale on Black Friday '23 and I went for it! I also hooked up my Sony PS5 to this TV. The TV and the PS5 integrate superbly and supports games with Variable Refresh Rate and HDR. It's a beauty! I play Dirt 5, Gran Turismo, and the Ray Tracing is fantastic and realistic. Finally, I paired this TV with a Premium 7.2 Bose Surround system with Dolby Atmos. The entire package is amazing! I can finally say I can recreate a Movie Theater experience in my own den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're happy to hear that you are impressed with the exceptional picture quality, features, connectivity, and overall performance of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Enjoying my purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I decide to buy this Sony cause other brands were not working with my satisfaction price was high but I gave it a try and honestly I’m very satisfied it looks perfect in my living room and picture quality is awesome sound is ok but when I put a surround bar volume was loud and felt like I was in a movie theater also it looks great in my living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SoniaN, Congratulations on your recent purchase! We're thrilled that your Sony BRAVIA XR X90L TV fits perfectly with the aesthetics of your living room. We're also delighted that you find the picture quality outstanding. Indeed, a soundbar would elevate your setup to the next level. To get the best experience with your TV sound, you can modify sound settings such as sound quality and sound modes. This link may be useful: https://www.sony.com/electronics/support/articles/00302857?utm_source. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony75" 90L - Expectations Met!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An amazing picture with unparalleled color reproduction should drive this TV towards the top of your list. The Sony 75" Full-Array TV uses a different architectural when installing their behind the screen back lighting, which, in my opinion backlights the TV. improving the brightness of the screen no matter where you sit when viewing the TV. The TV also incorporates the Google TV software which in my opinion is very intuitive and well robust. it is also Alexa and Google ready which would fit nicely within any smart home environment. I also decided to purchase the Bravo Cam which adds additional features such as hand gestures (see picture # 1) for primary TV controls, i.e. volume up, volume down along with powering the TV up and down. Finally the Best Buy website allowed me to place a price-watch alert on this TV and I saved a $300, making this deal impossible to beat. When shopping for your primary TV, check out the products being offered by the Sony Corporation. They're amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanU, Congratulations on your new Sony TV! We're very much delighted that you are into the Sony BRAVIA XR X90L TV's full-array LED backlight and the Google TV software with the Google Assistants for your smart home. The BRAVIA CAM is also an amazing advantage for smarter engagements with your X90L TV. It is also great that you have it at the best price! Thank you for choosing Sony, and we hope you enjoy more incredible moments with your new Smart Google Sony TV! - Maria Sony_US

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