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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 406 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers find value in the Sony 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV's exceptional picture quality, with OLED technology providing deep blacks and infinite contrast. They appreciate the user-friendly Google TV platform and the overall smart features. While some customers wish for improved brightness, many are pleased with the price-to-quality ratio and consider it a worthwhile investment.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 406 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent tv with great perks!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I couple years ago I bought an 86 inch LG LED for my den. It’s an excellent tv with great brightness but the blooming effect and cloudy blacks would irritate me and I regreted not getting an OLED but the cost for the size I wanted was prohibitive. I bought a ps5 pro and wanted to replace my bedroom tv where I’ve been gaming more due to an injury. I am beyond impressed with this Sony OLED!! True black is just so beautiful lol. Watching fire works or any scene where something is bright and the bulk of the screen is dark is amazing! Like light sabers look so good. The only downside is brightness. It’s still plenty bright but my LG looks a touch better on purely very colorful bright scenes like a green tropical jungle but the Sony destroys it with a scene of a city at night and the insane sharpness of the buildings with some windows lit and some off and cars and street lights. The Sony is very easy to change setting to bright scenes it’s just two button pushes. If you have the cash to pay 2k more for the next model up I’d say give it a strong look. If you dont you will still LOVE this tv like i do. If I had to give up one I’d give up my LG even though it’s bigger. Beside the picture there’s a ton of other benefits where Sony destroyed my LG. Having google tv as the operating system is vastly superior to the webos of my LG. Normally I use Amazon fire cube with two echo shows for my sound system. The echo show is pretty impressive just fyi. Using the earc hdmi I could output to my show speakers but sometimes it got wonky. I was a bit more impressed with how google integrated my tv watching. It displays what I’ve watched across multiple streaming services and linked to my movies anywhere account. I’ve stopped using my fire tv cube. I had liked the cube because I could run my xfinity cable through it as well but the Sony tv controls my cable better than the fire cube. I’m impressed with how it controls my other equipment. I decided to go all in on Sony and bought the Sony quad speaker system (amazing!but probably overpriced. Also works with the tv to make it a center channel ), I have a ps5, Sony 4K Blu-ray player (you get better picture than streaming) and Sony wh1000xm5 headset. It’s insane how well these all work together so smoothly. I can use my primary tv remote to easily control everything with no setup needed including videos on my ps5. You can have audio out to both the tv and the headset in case on person needs it louder. If you take your headset off it pauses your show. When playing video games it knows and gives you special gaming options for picture control and other neat features. Tbh some of the hype about the gaming options and "knowing what your watching to make better picture" is a little meh but my lg had similar claims that were also hype. However you’ll easily pick you’re preferred mode it’s stupid easy to change. It does however know if your watching Dolby vision and give you real different options that are impactful. It doesn’t have hdr10 for some reason which is a bummer but the pros out weigh the con. Other con is only 2 hdmi 2.1 ports but they have the cool gaming features which you have to turn on in the setting but the other 2 hdmi ports still give you Dolby vision etc so only needed for gaming. If you get the Sony quad you get an extra hdmi 2.1 for your ps5. I have both ps5 and xbox X. I love seeing in the settings that I get the full advantage of ever benefit. I believe the ps5 on this Sony dosent do the 1444 or whatever that is but I’ve also heard it does so if that’s important to you look into more. Spider-Man 2 on this tv with the pro looks stupid good!!! Another cool thing is the tv feet have 4 different placements. narrow and wide with 2 different height settings you’d be surprised how nice that is. Makes it easy to slide things like a soundbar or dvd player under the tv. The remote control is kinda ugly with some odd button placements and no back light but it has lots of good options and controls my equipment including cable box well. Ive had Samsung, tcl, and lg but I think moving forward im going Sony very impressed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barkin,

      Thanks for sharing your in-depth review and experience with the BRAVIA 8. We're glad that you like the picture quality, Google software, and design of the TV. Your feedback about its support for HDMI 2.1 functions and the remote control design is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning Picture Quality and Immersive Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 77-inch TV, and it has completely transformed my viewing experience. The picture quality is absolutely stunning, with vibrant colors, deep blacks, and incredible clarity that makes every scene come alive. The OLED display truly delivers an unmatched cinematic experience. The size is perfect for a home theater setup, and the Dolby Vision and HDR support make movies and shows look spectacular. Gaming on this TV is next-level, with smooth performance and vivid graphics thanks to the high refresh rate and HDMI 2.1 compatibility. The sound quality is also impressive, and the built-in features like Google TV integration and voice control make it incredibly easy to use. Setup was simple, and the sleek, minimal design adds a touch of elegance to my living room. If you're looking for a premium large-screen TV with exceptional quality, the Sony 77-inch is worth every penny. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sashi,
      Thank you for your detailed review! We’re thrilled to hear that your new Sony BRAVIA 8 has transformed your viewing experience. It’s fantastic that you’re enjoying the stunning picture quality, immersive gaming, and sleek design. We also appreciate your mention of how easy it is to use with Google TV integration.
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GET IT

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Sony addict. All four (4) televisions in my house are Sony, so when it came to me purchasing a flat screen for my living room it was a no brainer. Since this tv was delivered to me on 11.18 I can’t believe that you can actually see the ‘nooks, crannies and wrinkles’ on anyone.. The clarity on this television is unbelievable!! If you are on the fence about what model television you should get, look no further. Sony is the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Annie,
      Thank you for your wonderful review! We're so glad to hear you're enjoying the incredible clarity of your new Sony BRAVIA 8 OLED TV. It’s fantastic to know that you’ve made Sony your go-to brand for all your TVs. We appreciate your loyalty and hope this TV continues to impress with its stunning picture quality! Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best TV on the market

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 3 brand comparisons and reading reviews. Walked into Best Buy to see the big 3 brands side by side comparison! Was amazed at the difference between the 3. Decide to go with the Sony Bravia. The Sony Bravia takes picture clarity and color to a new level! Combined with the Sony 8 soundbar, makes this purchase impressive! The Best Buy customer service rep was extremely knowledgeable and helpful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1lakejunkie,
      Thank you for sharing your experience! We're thrilled to hear that after thorough research and comparison, you chose the Sony BRAVIA 8 . It’s great to know the picture clarity, vibrant colors, and pairing it with the Sony soundbar have made such an impressive impact.
      We’re also delighted that you had an exceptional experience in purchasing this TV. Thank you for choosing Sony, and we hope your setup continues to provide outstanding entertainment! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Beautiful picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound. Very detailed color variation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Thank you so much for the 5-star review! We're delighted to hear that you are enjoying the amazing sound and beautiful picture quality of your new Sony BRAVIA 8 TV. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony 65" A80J back in 2021 and love it. I'm a google guy and appreciate google OS. Have another non oled sony in the gym and always wanted the 77". Got this on sale and I love it. Amaizing upgrade from 65", that one will replace the 65" UHD in the livingroom. Highly recommend this TV, it is stunning

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RMAlexVA, You've made an excellent choice! It's great to know that the upgrade to the 77" model has been a stunning addition to your living room. Your recommendation means a lot to us, and we're delighted that you're enjoying the enhanced viewing experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia YASSSSSS!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The head of the maintenance dept. at the TV station where I worked was right. When I'd ask him what brand to buy for my A/V components, he'd answer: "Sony no baloney." He was right. If I'd stray from his advice, I'd get junk. Never again. My new Sony Bravia is the BOMB. Picture perfect! Gorgeous color. A+++++

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Twinkie, thank you so much for the glowing review! It's a true pleasure to hear that a good recommendation led you to the Sony - 77" Class BRAVIA 8! We designed this TV to deliver outstanding picture quality, so your feedback regarding the perfect picture and gorgeous color means a lot. We hope you continue to enjoy every moment with your BRAVIA 8, and welcome to the Sony family! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony - 77" Class Bravia 8 OLED 4K UHD Smart Google

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ive been planing to buy a bigger tv for awhile i bought an lg c4 was a 65 inch and wasnt holding up to gaming lines came on the screen one day and was convinced a sony tv 77 inch will be the next choice the 8th model is great because it puts emphasis on the darks of the image which gives it a clearer image not to mention the mini led capability is easy on the eyes it plays very well with video game i highly reccomend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benjamin,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent sound quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I waited and purchased the product, i was fully satisfied, I likes the picture quality and sound especially thats out of the box. Only bit compromise on brightness but i do know of oled. That's okay .. i will recommend the product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Srini,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the sound and picture quality of the TV. Your feedback about its brightness is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 is the real deal beautiful pitcher fast motion sports is just unbelievable the pitcher quality is the best I have had lg c4 returned it for the Sony much better television thank you Best Buy and Sony one happy customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigRon,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony no baloney

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony by far has the best picture quality the whites whites, the blackest blacks you don’t need to do a thing and now the Bravia 8OLED has improved everything

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP,
      Thank you for your fantastic review! We're thrilled to hear that you're enjoying the exceptional picture quality of your BRAVIA 8 OLED, with its rich contrast and vibrant colors.
      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony is worth it!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although the Samsung was equally intriguing the Sony was ultimately a better option especially considering the price difference!! Also If looking to get any new TV you should budget in a sound bar for the full experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your thoughts and for recommending the Sony K77XR80, LukeS! We're glad to hear you found it to be the better option, especially considering the great value it offers compared to other brands.

      For the best TV experience, you're absolutely right about the impact of a soundbar. Adding a soundbar or home theater system can significantly enhance your viewing by providing richer, more immersive audio. The K77XR80 supports a range of audio solutions, including Sony’s own soundbars (like the HT-A7000, HT-A5000, HT-A3000, and HT-A9 series) as well as other compatible brands. Connecting via HDMI ARC or optical cable generally provides the best results—just ensure you update your devices to the latest software for optimal performance. If you ever need guidance on compatibility or setup, our support resources are always available to help.

      Thank you again for your recommendation—enjoy your Sony TV and the upgraded sound experience!
      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s an amazing tv. Extremely high quality. Operating system works flawlessly. Picture is realistic and high HD. Couldn’t be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BSav, Thank you for sharing your experience with us! We're glad you're enjoying your Sony BRAVIA 8 TV, and that you find it's overall quality amazing. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    La mejor televisión

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelente TV..one of the best tv that I’ve ever had,, Im not disappointed at the purchase of this product, great product,, 4k works great,, for the sound,, I got a lg sound system,, but I’m planning to get the Sonos sound system,, I will recommend it,,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SalvadorS, we are so happy to know that you are a proud owner of the Sony - 77" Class BRAVIA 8 OLED 4K. This tv is capable of delivering astonishing picture thanks to its XR Processor which intelligently enhances every scene in real-time boosting color, contrast, and clarity as well as accessing billions of accurate real-world colors! We hope you continue loving the TV. Best regards. - Dominick. Sony_US

  • Rated 5 out of 5 stars

    Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is stunning even without a 4K input, 4K content is great! Delivery and installation was excellent too! Definitely recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, AnthonyP! We're delighted to hear that you're enjoying the stunning picture quality of your k77xr80, both with standard and 4K content. We’re also pleased that the delivery and installation met your expectations. Your recommendation means a lot to us, and we hope you continue to have a fantastic viewing experience. If you have any questions or need further assistance in the future, please don’t hesitate to reach out.

      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Amazing for gaming and movies.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv especially paired with the ps5 pro! I watch a lot of sports too and the picture quality is unmatched.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alpham4le

      Thanks for the five-stars rating!

      We're thrilled to hear you're loving your BRAVIA 8, especially when paired with your PS5 Pro thanks to it's Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming!

      It's also great that the outstanding picture quality is enhancing your sports viewing.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Oled no issues. I do suggest researching the best settings for the enviornment you have it set up in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalebM, Fantastic! We're delighted to learn that you are pleased with the outstanding performance of your BRAVIA 8! Thank you for your perfect five-star review, and for choosing Sony. - Romeo Sony_US

  • Rated 5 out of 5 stars

    If I could buy it again. I would.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most vibrant dark colors, chirps whites. I didn’t even know my eyes could process that many pixels. It’s just simply gorgeous

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatgift, thank you for the incredible 5-star review! We're immensely pleased to hear how much you're loving your new Sony - BRAVIA 8. The way you described those vibrant darks and crisp whites is exactly what we aim for, breathtaking contrast, stunning clarity, and a picture so sharp it feels unreal. Knowing you'd buy it again means a lot us. Thank you for choosing Sony and enjoy every gorgeous pixel! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 Beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever owned! Picture is super-crisp and bright, and the quality is second to none.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jmanc,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Great job Matthew

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Matthew the tech expert at best buy in Selma did a great job of explaining to me the differences between 3 OLED tvs. So i purchased the Sony from his advice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldS,

      You made the right choice! You will definitely enjoy the Sony BRAVIA 8 TV! It's great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

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