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They will cover damage: "From bad pixels or a shadow image." This describes burn in pretty accurately, and they also cover: "Failure from normal wear and tear." Meaning if the burn in was caused from normal use of the TV, they will cover it. From their wording, even if the failure was from you not keeping it clean. That being said, the only way that you are getting burn in within the 2 year window Best Buy covers is if you buy a service remote and disable all the OLED screen protection settings. Just don't do that, damage caused by intentionally disabling protections voids the manufacturer warranty, so it probably wouldn't be covered by Best Buy either.
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