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Hi James, I went with the cx...spent 2 weeks with it trying to love it. I have an average bright room and it’s dim during the day. It’s really dim with HDR content as well. The blacks I kept hearing about are nice but when the whole screen is black was hard to see anything. Otherwise aside from way too many setting it was okay but it just doesn’t get bright enough like 750 nits max. Exchanged for a Q90T....wow the bright vibrant picture, 4K upscale was better, sports during the day were way better. HRD better as it can do way more brightness which is the whole point of HDR. I wanted to like OLED and maybe if I watched tv in a cave I would have but I like to have my blinds open and even at night have lamps on. And I don’t to baby sit my tv either burn is rare but until it’s covered by LG it’s probably something to be aware of. OLED people will bash QLED and vice versa I’ve had both and they both have their pros and cons. In terms of usable tv in all environments and different people in a room with varied light a QLED is just a more pleasing TV.
Sorry, there was a problem. Please try again later.The LG CX 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55CXPUAuses emissive technology and doesn't have a backlight, which means that the pixels can turn off completely to produce perfect blacks. And since it doesn't rely on local dimming, there aren't any issues with blooming around bright objects or subtitles. It gets decently bright, enough for a moderately-lit room, and it handles reflections exceptionally well. Viewing angles are great, so the image doesn't degrade if you're seated off to the side. Burn-in and image retention are possible on virtually any display. However, with an LG OLED TV, any risk of burn-in or image retention have been addressed through the use of technology that not only helps protect against damage to the screen, but features self-healing properties so that any short-term image retention that may occur is quickly rectified. It is rare for an average TV consumer to create an environment that could result in burn-in. Most cases of burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time – with brightness typically at peak levels. So, it is possible to create image retention in almost any display if one really tries hard enough. Burn-in shouldn't be an issue if you watch varied content. And even if image retention does occur from extreme usage, it can usually be mitigated within a short period of time by turning the display off for a while, and watching a few hours of varying content (such as your standard TV watching and channel-surfing). Additionally, the TV comes with special features and settings to preserve image quality and prevent burn in and image retention. First, with the OLED Screen Saver, there is the Pixel Refresher calibrates any issues that may arise on the screen when your TV has been turned on for a long time. The second feature that can be employed is the Screen Shift feature which, moves the screen slightly at regular intervals to preserve image quality. A third option is the Logo Luminance Adjustment, which can detect static logos on the screen and reduce brightness to help decrease permanent image retention...^IFV
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