A:Answer Hello. I keep my picture settings on HDR Effect with the OLED brightness at 85 and Brightness at 55. You should never run your tv on vibrant settings because it creates more heat for well saturated colors and that causes burn in. So, keep your brightness and vibrancy levels down. Also turn on the pixel refresher. It will adjust the pixels ever so slightly to help prevent burn in. Do a screen refresh every now and then as well. It’s right above the pixel refresher setting. It also is your best defense on these TVs for burn in. These TVs are a little more high maintenance than, for example, a Samsung but they’re definitely worth it for the quality picture you get over the Samsung. No LCD screen will ever be as good of a picture than on an OLED :-)