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Hi Gizziesmom. The LG UHD 70 Series 65 inch 4K HDR Smart LED TV, Model # 65UN7000PUD has a native resolution of 3840 x 2160 and like any other TV, it will display video signals at it native resolution. When presented with a video signals with a lower resolution, the built-in 4K Upscaler in the TV will upconvert that lower resolution to the TV's native resolution, or as close as it can get that signal to the TV's native resolution depending on how much data that signal has. Broadcast TV or Cable programming only has a resolution of 1920 x 1080 or 1280 x 720. Assuming that you are getting your programming from a cable service provider, cable TV is comprised of a few thousand channels and that channel-density is a big reason why some of your programming may not look as sharp. Aggressive compression leads to a dramatic loss in quality. It’s kind of like shoving 20 movies on a single DVD. The best picture settings for the TV have to be catered to the environment of the room in which you have the TV installed and they will vary from one room to another in your home since no two rooms have the same environment. You can visit our site at https://www.lg.com/us/support/help-library/best-picture-settings-for-your-lg-4k-or-4k-oled-tv-CT10000018-20150577528034 to review the recommended picture mode settings for different lighting environments that you can improve on depending on your environment and according to your personal taste...^IFV
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