A:Answer CES is held in the first two weeks of January every year in Las Vegas. CES2021 will run from Jan, 6 - Jan 9 (Wednesday-Saturday) and LG will showcase and unveil models that will be released in 2021 and make announcements about tentative TV release dates at CES2021. Most new models for each respective year do not hit stores until mid to late March in most cases but those dates are always subject to change.. Most stores may discount some models beginning on Black Friday, near or on January or somewhere around the time that the NFL SuperBowl is.You can visit our site at https://www.lg.com/us/promotions to sign up to receive emails about special offers, promotions, new product announcements and more...^IFV