A:Answer Hello, to use only with your TV or Bluetooth, you can hook the soundbar up with an HDMI cable into an HDMI ARC port or Optical cable and use it without needing the Alexa app. If you wish to use Network services such as Spotify Connect, you will have to use the Alexa app to set it up on your network. These setup instructions are explained in the manual and if you have further questions you can always give our customer care team a call at 800-377-7655 (Product Support) Mon - Sun: 9AM - 9PM EST