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Hi Jay, Thank you for reaching us with your concern. We understand your concern about screen image retention or burn-in. We're sorry that you had to experience all of these inconvenience with your Sony BRAVIA 8 TV. This is not the news we want to hear. Image retention occurs due to the degradation of screen uniformity as a result of continuous display of the same screen for a certain period of time. To reduce image retention, we recommend that you turn off the TV on a daily basis for more than four hours using the remote control or the power button on the TV. Images that include clocks and bright colors easily cause image retention. Avoid displaying these types of images for long periods of time, otherwise image retention may occur. The good news is that we have equipped this TV with functions that automatically adjust the screen conditions, to protect the TV from screen image retention. Respectively: Panel refresh and Pixel shift to name a few. These functions automatically run according to your TV’s condition or you can run them manually. For more on "Notes on using OLED TVs (about image retention)", please visit the link below. https://www.sony.com/electronics/support/articles/00173479 For further assistance, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication. Full Name: Best Buy Username: Telephone Number: Sony TV Model Number: Additional Information regarding your experience with the BRAVIA 8: Thank you for your patience, and we look forward to improving your experience! Sincerely, Maria
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