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Hi GRBPC, Thank you for your interest in our Sony TVs! If you're about the differences between the BRAVIA XR X90L and the BRAVIA 7, there are several key distinctions to consider. The BRAVIA 7, which was launched in 2024, incorporates cutting-edge LCD Mini LED technology. This advancement allows for enhanced backlight control and superior contrast compared to traditional LED displays. On the other hand, the BRAVIA XR X90L, released in 2023, employs Full Array LED technology. While it delivers impressive brightness and contrast, it lacks the sophisticated backlight management found in the Mini LED of the BRAVIA 7. Both models are powered by the XR Processor, but the BRAVIA XR X90L features the Cognitive Processor XR, which is designed to mimic human perception for a more immersive viewing experience. In terms of audio performance, the BRAVIA 7 is equipped with Voice Zoom 3, which significantly enhances dialogue clarity, particularly when used with compatible soundbars. Conversely, the BRAVIA XR X90L offers Voice Zoom 2, a slightly less advanced option. Additionally, the BRAVIA 7 boasts a versatile 4-way stand position, allowing for various placement options, while the BRAVIA XR X90L supports a more straightforward Hope this information helps! Real-life images, positional audio, and an array of smart features come together to make the BRAVIA XR X90L 75" 4K HDR Smart LED TV from Sony the center of your home entertainment experience. Movies, TV, and games benefit from Sony's Cognitive Processor XR and full-array LED backlight, which deliver local dimming, boosted contrast, and more, delivering lifelike and immersive 4K content. Sound is upgraded with precise positioning that matches the image on the screen, and gaming is enhanced with its own HDR and Game Mode settings. Discovering new games, movies, and shows is easy with built-in Google TV and BRAVIA CORE, and the entire package is wrapped in an eco-friendly, minimalist design for a more immersive experience. Best regards, Maria
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