Customer Ratings & Reviews

This case is soft, lightweight, and looks elegant for meetings. I previously had a heavy-duty case, but it was literally too bulky and impractical. Nothing compares to buying the original brand, and the price was incredibly cheap. I really love it!

I use these for all of my iPads. The price is a little high in my opinion. But for what I need it is perfect. Protects the main areas and is easy to use. Folds in different ways to allow you to prop your ipad into a standing position for movie watching or other task. I am writing this now using my ipad as a 2nd screen to my Mac air. This case is folded in the back holding up the ipad. When I am finished, I will close the lip and it knows to go to sleep based on the lid being closed. Again, I have used all sorts of cases. Once I found this case about 8 years ago, I have not stopped using it.

This is an excellent case for protection. My iPad was easy to install. It is easy to use and hold.

Bought this by trading in my current gen iPad mini for the current gen iPad pro 12.9in. I have had older iPad pros in the past and this by far is the best one i bought. Battery life lasts all day even with heavy use. Screen is bright and colorful. USBC accessories i use on my MacBook Pro work just as good on the iPad Pro. Camera quality for the tablet is amazing. Perfect tablet for any use case from watching videos to power intensive tasks like editing videos, photos, and drawing and creative tasks.

Very nice, not protective at all. It’s very thin and sticks on magnetically. If you just want something to style your iPad it works well, but if you’re looking for protection I’d look elsewhere!

I upgraded my 4th generation 11" Air to a 5th generation (M1) 12.9" iPad Pro, after snagging one with the Black Friday discount. I was a little worried about the 12.9” iPad being too big, as I primarily use as a tablet versus having it on a stand or stood up by a case. I have really enjoyed the M1 power upgrade, larger screen, improved refresh rate, and the FaceID versus the touch ID on the Air. There are some other improvements as well, but for me, these are the most noticeable. For the first few days I had to get used to the larger form factor, but with some minor adjustments in the way I hold and prop the device when using, the larger size does not bother me at all. In fact, at least for me, there’s no going back. Otherwise, this is another solid Apple product that lives up to the Apple name, quality expectations, offers a seamless integration experience, and overall great product. I’m expecting the M1 power to be able to deliver to my needs for years to come.

It is a well protected case made by Apple. At first; I thought I wasn’t going to have enough protection for my device. But having it for over changed my perspective quickly

Slim, and great protection. Nice option if you are not worried about a keyboard.

The design one this case is very well built. I definitely recommend buying this case!

I got the magic keyboard and had it for a year until last month when I decided to get this case. Didn't realize the weight difference and the flexibility of the different use cases that a tablet could be in. What I'm trying to say is when you're lounging on your couch after work, this case is 10x better than a magic keyboard (ultimately making it a laptop)

Holds the IPad in place. The back piece folds back to use as a stand.

Im always happy with my Apple products. This iPad is fast and has great quality sound and picture!

Great cover for my IPad very sleek and looks great!

Good product! Best iPad I ever had! Worth the money!

Very good product. And very good costumerservice in store.

Nice clean simple case but for the price you can many better options with more protection not offers through apple.

The Apple Smart Folio has been an essential addition to my iPad experience, providing reliable protection and a sleek, minimalist design. Its innovative folding capabilities have transformed it into a versatile stand for comfortable viewing and typing angles. The premium materials ensure durability, and the precise fit gives me confidence that my device is well-protected. The Smart Folio's seamless integration with the iPad's sleep/wake function has streamlined my usage, making it a practical and stylish accessory that complements the device's functionality perfectly.

The Apple Smart Folio for the 12.9-inch iPad Pro (compatible with 3rd, 4th, 5th, and 6th generation models) in Black is a well-crafted accessory that serves as a protective cover and stand for your iPad. After using it extensively, here's my take on its pros and cons. Pros: 1. Premium Build Quality (5/5): The Smart Folio boasts Apple's signature build quality. It feels premium in hand, and the materials used are durable and sleek. It perfectly complements the design of the iPad Pro. 2. Slim and Lightweight (4/5): The Smart Folio adds minimal bulk to your iPad, preserving its slim profile and portability. It's an excellent choice for those who prefer a minimalist and lightweight cover. 3. Reliable Protection (4/5): While it primarily protects the screen of your iPad, it does an admirable job of keeping it safe from scratches and minor bumps. The automatic sleep/wake function is a convenient feature that helps conserve battery life. 4. Versatile Stand (4/5): The folio's tri-fold design allows for two different viewing angles, making it suitable for both typing and media consumption. It's a versatile stand that enhances the usability of your iPad. 5. Easy Installation (5/5): Installing the Smart Folio is a breeze. It securely attaches to the iPad using magnets, ensuring a snug fit without the need for complicated installation steps. Cons: 1. Limited Protection (3/5): While it safeguards the iPad's screen, the Smart Folio leaves the back of the device exposed. It provides minimal protection against impacts and potential damage to the rear. 2. Price (3/5): As with most Apple accessories, the Smart Folio is relatively expensive for what it offers in terms of functionality and protection. Some users may find it pricey compared to third-party alternatives. 3. Limited Color Options (4/5): Apple offers a limited range of color choices for the Smart Folio. While Black is a classic option, users seeking more variety in style may be disappointed. Conclusion: In conclusion, the Apple Smart Folio for the 12.9-inch iPad Pro is a sleek and functional accessory that provides reliable screen protection and versatile stand functionality. Its premium build quality and slim design make it an attractive choice for iPad Pro users who prioritize aesthetics and portability. However, it's worth noting that the protection it offers is limited to the screen, leaving the iPad's rear exposed. Additionally, its price may be a consideration for budget-conscious buyers, especially when comparing it to third-party alternatives. If you prioritize a slim profile, premium materials, and convenience, the Smart Folio is a worthwhile addition to your iPad Pro. However, users seeking more comprehensive protection or a wider range of style options may want to explore alternative cases and covers available in the market.

Apple’s build quality and design on these is always the highest par to me. Plus there are brand specific features. I understand that some people think this limits them to Apple only, but I like knowing a quality-focused company is making my product, and I’m not gambling on some random copy. It’s a great case and it’ll serve you well.

Love this case. It protects my iPad and folds back flat or allows you to fold it so the iPad can stand on it's side. It feels and looks very well built. It may cost more than some other brands, but it's Apple and it's worth it.