Customer Ratings & Reviews

I like using this hair curler despite my hair sometimes getting caught in it. It's pretty easy to do and makes fun, natural looking curls. I also don't have to be as careful as using a regular curling iron, because there's really not a place to burn yourself on this one. My only complaint is the speed. The machine itself works pretty fast, but you have to use such small sections of hair, and put the hair in so precisely, that it ends up taking just as long if not longer than using a traditional iron. Also, your hair WILL get caught in it, without a doubt. It's generally not too bad and you can just tug the hair out. The product is fun and the curls come out pretty, but don't expect it to save you any time.

You have to hold it the right direction or it pulls your hair. Once I figured the out, it's great and the long lasting curls are way easier and quicker than a curling iron!

I like this new way of curling my hair. I wanted to mention that I have thick but fine hair as some of the reviews I read prior to purchasing didn't mention their hair type. I can see if you have thick wavy or tight curly hair this may not be the product for you. On a few occasions my hair got caught up in the tool or I put too much in the tool that it wouldn't curl. I have since learned the tricks of it and it does give beautiful curls.

I bought this curler for my wife, who instantly fell in love with it. She uses it daily and her hair comes out perfect each time. It does take some time to get use to it, but it works.

Absolutely LOVE this thing! I have recently let my hair grow out and I can flat iron and straighten it like a pro but when it comes to curling it, I'm clueless!! This thing is definitely idiot proof. I tried the first time on dirty hair and did 3 sections making bigger curls and last night, I curled it on clean hair and used 4 sections making more, smaller curls. Everyone is amazed. This is super easy to use. As for getting hair caught in it, it happend a few times but it immediately beeps to let you know so I just slowly slid it down to release the curls. It was because the sections of hair I grabbed were too big. I purchased mine at Target (to make for an easy return) because I was SO sure I would be returning it but it's a keeper!

Love it! Easy to use. My hair is really straight and with this curl machine I could myself change the style of my hair and maitained for the entire night and remain in the following day until I could watch my hair.

You need to read all the instructions extremely carefully before using it. I got my hair tangled so bad, I almost cut it. Overall an amazing product, the curls look very professional and last long, of course that's also because I used a good hairspray. After a couple of hours the curls set a little bit which gives them the perfect beach waves look. The reason I gave it a 4 star it's because you have to use small hair sections for curling and if you have a lot of hair and long it takes about an hour, which is still twice less than the regular curling iron. I guess you cannot have them all. I also like that you can start curling the hair high up which gives it a nice volume starting from the roots.

I was skeptical that I would end up having my hair all tied up in this machine, but to my wonderful surprise, it works great!! Curls are even and it's easier to use than a traditional iron especially when you have layers.

I was a bit skeptical at first but read several reviews on different sites. I figured the worst thing that could happen was I wouldn't like it so I would have to take it back. It makes PERFECT curls. I have long (lower back) length and thick hair and I was able to curl all around without a problem. If you put to much hair in, it will stop so you can pull it out. 2 of my friends went out and bought one after I did their hair.

I spent a long time reviewing this product. Reading reviews, watching YouTube review videos . . . Needless to say I took the dive and bought the curler when best buy was having a 20% small appliances sale. It was delivered almost instantly and it works !!! There are a few different ways to style your hair with it, so I get different curls with the different settings. I can make fun up-do hairstyles or do beachy springy curls. I love it, and the best part?? It doesn't eat my hair!! I was so worried about that !! But read the directions before you use it and it's a breeze !! P.s. I am the worst at doing my own hair -- so this has been a lifesaver :-)

It does curl well, but not as good as they advertise, so I was mildly disappointed. I have straight hair and really like curly hair, so I was hoping this would do it, but it wasn't as curly as I hoped, otherwise a great product.

This is probably the best and most easiest curler my wife has. Curls are tight and hold all day.

Absolutely LOVE this thing! I have recently let my hair grow out and I can flat iron and straighten it like a pro but when it comes to curling it, I'm clueless!! This thing is definitely idiot proof.

Recieved this for Christmas and have tried it several times on my long hair, it works good, but takes a little more time. In my opinion I think the shorter your hair the better it will work.

The product works just as described and really is amazing. I think it's a bit overpriced, but it's the same price at all the stores. At least BestBuy gives you rewards for your purchase!

It really works! Curls last all day and then some!!

I had my eye on this and finally got it. It works great! My hair never holds a curling iron curl...it falls out within an hour. The Curl Secret holds the curl for over 24 hours. I couldn't believe it when I woke up and my hair was still curly. Very easy to use. I have had quite a few compliments.

It takes a little while to use it because you have to insert small sections of hair or it will stop. The curl you get out of it is very cute and bouncy. The curls stay all day. I Absolutely LOVE THIS curling tool!!! I never spend the money on stuff like this, but it was sooooo worth it!!

It makes beautiful curls, my daughter loves it, really need to make sure you wear glove iron gets very hot

Baught it for my wife she loves it never could use a curling iron.