Customer Ratings & Reviews

I really wanted to like this Instax SQ10 but ultimately after 2 weeks use, I have decided to return the product. The biggest reason was print quality. What you see on the LCD screen, is not what you get when you print. Using the filters and exposure controls also gives you a hit or miss photo, which is usually a miss. For example, I took a photo of a red barn with blue sky. Unfortunately the print makes the barn look so dark you barely see the red. I lighten the photo in camera and try to print again, but then the sky is now blown out (even though its still a bit blue in the LCD preview) and still, the red doesn't come out great. Prints could also be sharper, esp when this is rated at 300 dpi, it doesn't really look like it to me. I have to say as well that even if prints were fantastic, there are some quirks about the camera that still need serious help. These are instant cameras and everything about this hybrid is far from instant. Operating the camera is so sluggish. After you take a photo, it takes forever to be able to take another photo. Even when auto print is off (meaning you can snap a photo without a print), it takes so long to be able to take another photo. While the idea of a hybrid instax seems really cool, I don't think they really thought about the user at the end of the day. You can also place photos into a micro SD card and try and view/print them from the SQ10. The only thing is sometimes the photo will show up, sometimes it won't. I couldn't figure it out. I tired photos straight from my iPhone, tried photos by "save as web" via photoshop, save normally, etc. It was always hit or miss in terms of being able to print from the SQ10. Lastly, when I downloaded the photos off my micro SD card, the SQ10 photos are not good. Such low resolution (1920x1920). It's like we're back to bad cell phone pics. Why Fuji!? Why? So with all that said and done, I think it's an interesting product and I know some people will love it. For a photographer like me who values a decent quality print, I have to say I can't recommend this product.

Camera all in all was perfect, with the filters and stuff it is really nice. But the price is too much, it also uses a different film; instax square.. i also have instax mini 8 which uses a different one its kinda expensive too. Welp, 9/10 for me

I bought my first Fujifilm Instax Mini camera (Neo Classic 90) from Best Buy two years ago. I have really enjoyed that camera and have used it at a few parties. I had to buy the new SQ10 and give it a try! I'm so glad that I bought it! I think some people may be expecting too much out of this "digital" instax. It's simply an instax with a few cool digital features. The LCD screen is nice instead of a tiny viewfinder. The internal storage or using a Micro SD card is a great feature; I'd suggest buying a Micro SD card with the camera so you don't run out of storage and have to delete. The editing features are really cool; vignette, color filters, lighter/darker and zoom/crop. The feature I like the most is being able to take and delete photos and only print the ones that I really like. So you save money on film. (I'm hoping that the 16.99 retail price will come down in time; it's just so expensive.) I do wish that this camera had the bluetooth feature so I could pair it with my iPhone and print pics from it. Hopefully they'll do that with an updated model in the future. If you love the fun and simplicity of the Fujifilm Instax cameras, then you'll like this one. This is a great and fun gift for kids and adults!

I have an instax mini 25 but it prints automatically which I really don't because I always end up wasting a lot of films. I am glad fujifilm created this camera so that people can just select which photo to print. The photos can already be edited too. very good improvement with instax camera.

Great camera and photos. Easy yo use and Print the pictures.

This product is great. It gives you the best of both world with instant print abilities and digital save and edit features. The photos come out great and you can take pictures even when you are out of film and print later!!

This camera is fun. It's great that you can see the photo before you decide to print it, and edit it in a few ways. The only bad thing about it is that the images end up darker than they appear on screen.

I personally got into instant film cameras and when I heard they were making a square film camera I had to have it. I played around with it until I really thought about the price. I returned it through guilt and am planning to get it when the price is dropped.

It is so much fun to have this compact camera at family functions or just hanging out with friends to take pictures with and to share with others.

This product is easy to use and produces very nice pictures. I will definitely recommend this.

New features by being able to take a picture, edit and choose a filter then print. Pretty neat to use

Awesome photo filter settings to choose from before printing out the photo

Love filters can view before printing so no more guessing pictures

I love the new digital camera so convenient. Very user friendly.

Bought this for my wife for her bday she loved it.

I looked at a lot of others before I bought this one and it prints out really fast and there are cool filters too but the best in picture but it isn’t cause it’s teyna be an older camera brought back too life

My daughter purchased this camera and really loves it. My question is how much of a novelty it is (will she still use it in a month), particularly with coat of consumables.

I love this overall but i wish there is selfie lens.