Customer Ratings & Reviews

*I'm writing this review a few weeks after my purchase* I absolutely love this TV. It was a great deal and the picture is amazing. The RokuTV OS is very easy to use, and the Insignia brand is extremely reliable. I was hesitant to buy another TV, from BB, because of previous warranty issues, but I'm giving it another shot

I bought this tv not having a whole lot of experience with insignia tv's and I'm nothing but satisfied with my purchase. I love this tv and the quality is so amazing plus you can't beat that price anywhere also including the Roku makes it all the more worth while

For a base model 4k tv, this tv has an amazing picture with plenty of visual adjustments and presets. Brightness is great. Upscales hd to 4k. This tv also features HDR capabilities when a 4k streaming device or player is attached and is playing an HDR enhanced video. Roku built in is very clean and easy to use. Love it.

I was not sure that I wanted to buy a "store brand." The price was good and I could get it delivered. That sold me. I would have had a heck or a time trying to fit it into my car or lift it by myself. While not a top of the line model, I am very pleased with this tv and would not hesitate to buy this brand again.

I love the roku tv experience the remote is simple and easy to use. Television quality is great have been watching all my World Cup games on it and I love it. I have a friend who bought a much more expensive Samsung and it is impossible to tell the difference. The volume is not that great but it works well.

Wanted a big screen TV for the bedroom and didn't want to spend a lot. Paid ~$399.00. Huge 55 inch with descent picture 4K 60 Hz . The wife likes the ease of Roku interface. Setup Spectrum remote to operate TV so can still punch in numbers on keypad to access channels quicker than Roku remote with just arrow buttons.

This is a great TV for the price! We bought the 55" - great picture, decent sound, and easy set up. The built in ROKU is a great feature as we were able to move our ROKU stick to another room. Love the fact that the remote is the same as a standard ROKU remote too - no complicated buttons to learn etc

I bought this TV to replace my 55 inch 1080 Roku in my bedroom with a 4K Roku TV you can't go wrong with Roku it works flawlessly the picture quality is just amazing I love this TV and was easy to set up the update only took a few minutes if you're looking to purchase a TV this is the way to go you'll love it

I have utmost confidence and respect for Insignia. It’s truly amazing to see the quality of this product for the price. It stands up well when compared to the more expensive brands. This is my second Insignia tv. Highly recommended. Works well with Samsung sound bar. Just in time for the World Cup.

Took the plunge - wanted a big 4K screen for computer use. Very nice. Do not think that this would be good for gaming - but for a BIG desktop - to see ALOT of windows at once - cannot beat it for quality/price. You get what you pay for though - do not expect 8K quality for entry level 4K pricing.

This TV has Roku built in, so using subscription services like Netflix & Hulu are easy to use. The picture quality is great, and we can clearly see the difference between SD and UHD video quality. We have been unable to get the remote to sync with our soundbar, although the manuals state that we should be able to do so. Loss of one star due to manual instructions being minimal and difficult to find online as well.

I bought this TV the day after Thanksgiving because the TV I wanted was sold out. Boy, am I ever glad that it was! I love this TV - the picture is crystal clear, and such an improvement over my last Smart TV, which was a top named brand. We paired it with a Samsung sound bar, and it's perfection!

I have only had it for about a month, For the price, you can't beat it. The Smart TV functions work very well. I would suppose that a "TV snob" may note deficiencies as compared with much more expensive models. But, for me, it more than does the trick. We'll see how well it holds up.

I’ve had this TV for a while now and it has been really great to us! It is big and the screen is pretty. It is lightweight and easy to move. The only problem I’ve been having lately is getting it to connect to my WiFi but it’s probably my a WiFi problem other than that love it!

It’s not the best, it’s not the worse, but for as affordable it was, it’s perfect for me. The blacks in the screen are more grayish, but when watching something in 4K or BluRay it’s beautiful. That impressed me. Setting up wireless was easy of course, and I really like the moves they always have for free on the Roku channel. That was a pleasant surprise for me.

I've only had this TV for a little over a month now, but I am very pleased. The picture quality is fantastic, good sound (planning to install a sound system soon), and the built-in Roku is awesome. Much faster than the $1,500 Samsung I purchased a few years back. Highly recommend!

Bought this 55 inch TV for $399. Pros: 1. Easy to set up. 2. Picture is clear 3. Easy to navigate Cons: 1. Colors are not so vibrant. Colors look different (lighter) from an angle. 2. As this is a 2160p, non-HD channels will be awful. At the time, the difference in price with LG, Sony. Samsung was almost $100. Preferably, I would go for these brands than Insignia.

I bought this for my almost 70 year old mother and mounted it on the wall. Once I adjusted the color, I actually felt a little envious. I have a larger older TV from a more widely available brand, but the technology has moved so quickly and the 4K screens look so much better!

Great picture and easy to use However had some issues with internet connection after turning tv off at night and having to reconnect to network in morning. called service and got a fast response. Geek squad come out in 3 days and told me I needed to use network without the 5G Seems to be ok now Mel Siegal

A power surge caused us to lose all of our TVs. This was a replacement tv. I am very pleased with my purchase. The picture was nice, very clear. I loved that it’s a smart tv and the apps are already installed.