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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 546 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers regard the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV as a high-quality product with exceptional picture quality, impressive sound, and vibrant colors. They appreciate its user-friendly interface, easy setup, and suitability for gaming. While some find the price to be a bit high, many believe it is worth the investment.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 546 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A fine choice in a 48" TV, but...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An excellent 48" WOLED TV overall, although it is out-performed by the newer LG C3. It offers a decent viewing angle and needed little adjustment to dial in a great picture for our use in a darkened room, mostly streaming movies and TV programming with the occasional Blu-ray Disc movie as well. Ours was an Open Box Excellent (Geek Squad Verified) purchase and was shipped to us from a Best Buy store. Unboxing, I noted that the power cord was allowed to get between the bottom of the display and the Styrofoam insert, slightly scuffing the lower bezel. Also, the metal base for the stand was not in the pocket that was designed to hold it, and was instead sitting directly against the carton interior in a bottom corner, and it is dented on the rear edge, most likely because it was unsecured in shipping. The stand had never been unwrapped or assembled to the TV, but it was apparently a store display unit, as part of the wall mount was still attached and there was residual dust on the rear of the set. Three screws were loose in the carton, presumably from the wall mount. Finally, there were many finger and palm prints on the display, likely from mishandling when re-boxing. Overall, a big fail for the Geek Squad. It was most likely in Excellent Condition until they had their way with it, but it should have been graded: Good (Works like new. Restored to factory settings. May have minor scratches or dents...) rather than: Excellent (Works and looks like new. Restored to factory settings…). In the future, I’ll avoid Best Buy Open Box TVs…

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gini, thanks for choosing and purchasing our product. We're glad you are enjoying your new TV. We're sorry to hear that have you issues with your Sony unit. For any issues with delivery/installation, please coordinate with your dealer.

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This OLED is the best one yet

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best OLED i’ve owned without a doubt. For a while, I was debating to get either an LG C3 or the Sony A90K and after seeing a side by side comparison, the A90K took the icing on the cake by a mile. First off let’s talk about gaming, Gaming on this A90K is phenomenonal, the picture, the deep blacks, the amount of details i was able to pick up, the realistic skin tones & colors blew me away. Also, to those who own a PS5, the A90K automatically comes with a Auto HDR Tone Mapping for the PS5 to calibrate to get the best HDR experience. When it comes to gaming features however, the LG takes that by a mile cause it has all the necessites you need. The A90K has VRR, 120hz support, HDMI 2.1 so you can get that buttery 120fps on some compatible games. If you don’t do PC Gaming and you’re someone like me that plays on Console (PS5), definitely get the A90K it will blow your mind. As for Sound Quality, this thing is honestly insane for what it is. Obviously you get what you pay for but the Speakers on this TV is mad loud and has a very good bass to it. As for movies/shows this is what the Sony OLEDs really shines, they look incredible. The amount of details, just everything, looks too good. I can go on & on about this but i don’t wanna make this review too long. If you guys are on the hunt for an OLED, look no further and get the A90K. If you don’t mind to spend a little more since you’re paying for a more premium OLED, do it you won’t regret your purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Giovanni, Thanks for the 5-star review. We appreciate the positive feedback and we're glad that you are enjoying your new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Master level TV / Monitor with accurate HDR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I relate my journey finding the best 48" OLED to take over my computer: After having owned both the LG C1 and C2 48" I have to say this is hands down superior in nearly every category. I will proceed to list: 1) HDR - After having tried several game titles and movies, the HDR on the C2/C1 look bloomy and often hide details. I was able to pick up on details I was never able to with the Sony, it was kind of disappointing to see how much detail was being lost due to overblown HDR 2) Though I can't confirm, this TV feels brighter than the C1 and C2, there's also better uniformity across the panel 3) Pixel Processing and upscaling is insanely superior on the Sony, it reveals far more minute details of every scene 4) Motion handling - This one the Sony wins hands down. Motion just feels superior, even when you enable the soap opera mode, it does it in a better way than the LG 5) OS: It pains to say this but as much as I love WebOS, I really enjoy the way the menus are laid out on Android TV. You don't need that fancy 'game mode' thing the LG has. The Sony also has every setting and also far more accessible. 6) Monitor Specific: The Sony has less aggressive ABL out of the box meaning you will not get dark screens as aggressive while using the computer which can be frustrating at times. Meanwhile, the only things I consider superior on the C2: 1) GSync: PC gaming does unquestionably feel more responsive on the C2, but the difference is not night and day. I can still fully enjoy my games despite not having the ultimate 'G-Sync' 2) HDMI ports: Not sure why Sony couldn't make every port 2.1 Sony just stepped up their game this year. This TV/Monitor is superior to the C2. I don't think having 2 better categories can make up for all the other greatness that makes this TV the ultimate choice for your setup. Go with the Sony, I personally barely use G-Sync and I bet a lot of us today don't.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cmldexter, Thanks for the review/feedback. We're glad to hear that you find some of the features of the TV useful. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best TV Ever!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 48" OLED Bravia Sony is exceptional in picture quality, sound, and ease of use. The Geek Squad guys made the installation so easy and adjusted the picture to my perfection. Can't say enough about this TV. Fits our small area for any TV due to the 3" depth across the back of the TV. And the platform stand rather than the weird feet that regular 4Ks come with. Love it!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, OliviaA! We're glad that Geek Squad did a great job with the installation. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best TV I've ever owned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I originally went to Best Buy for an Oled Lg TV because it was kinda affordable, but after chatting in person with a Sony Rep and this guy really knew his stuff when it came to Sony Tv's and i was super impressed and he changed my mind quick. Not to mention both TV's were basically the same price so i went with this one and i am glad i made the correct choice never owned a Sony Oled Tv but always wanted one. The picture and sound that come out from this Sony Bravia is super clear - oh not to mention i am a gamer as well OMG takes the gaming Experience to the next level 4k 120 LORD... its like i am actually in the game. So to the Sony Rep sorry i am forgot your name but THANK YOU SO MUCH!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's fantastic, Prynce! We appreciate you sharing your shopping experience and we're glad that you went with our product. With the A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Even My Dog Loves It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv right before football season started and I feel like I'm on the field in the middle of the action. Color and clarity is awesome, sound is pretty good too although I'm sure a sound bar would take it to the next level...will wait for black Friday on that purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahP, we're glad you like the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great size and picture for upstairs small den

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Just the right size for my upstairs den. Geek Squad gave clear instructions when set up was finished.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with excellent color & clarity. Size is perfect over our fireplace. We also enjoy the soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, JamesJ! That's fantastic! Thank you so much for sharing your experience so far with your A90K Sony OLED 4K TV! We are happy to hear you are pleased with the overall superb picture quality, especially the impressive color and clarity. Glad to learn the size fits perfectly over your fireplace and that the combination of superior video quality and great sound improves your home theater experience. You’re now able to enjoy immersive, engaging cinematic experience in your home. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great clear picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and ease of use. Have paired the earphones via Bluetooth and it was seamless. Highly recommend this Sony TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the positive feedback, BettyC! We're glad that you are impressed with the amazing picture quality and fast connectivity of the Sony A90K 4K OLED TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mom's TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is installed in my "Mom Den." Now I can watch the shows I want, when I want, without someone changing the channels. The size is just right and the picture quality is excellent. I am somewhat hard of hearing, even with aids, so I can't accurately judge the sound quality, but for me it sounds okay. *I'm not listed as the buyer; he's the primary random channel changer and authorized this purchase.*

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimK, Fantastic! We're glad you like the excellent picture and sound quality of your Sony A90K.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the GOAT

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is like you're there in person, but your eyes see better than normal. You thought it couldnt get better than 4k LED, but realize you were wrong. Perfect movement capture. Beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, HankM! We're glad that you are impressed with the picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Don't spend for OLED, Sony Bravia 4K Just as Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a big Sony fan ever since I bought 3 different TV brands one year, and Sony was the best. So I needed a replacement of my Samsung and picked a Sony Oled open box. I do not find it to be any clearer or better than my 65 in. Bravia 4K Sony, and yet it sells for a lot more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lorenzo, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Perfection in a 48

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I initailly purchased rhe 55” A80L, which was a great tv, but much too big for my bedroom. I decided to drop down to the 48” A90K - and I am obssessed. I watch a lot of youtube screensaver videos to relax and fall asleep and the sound and video output on this Bravia is amazing. Yes, its expensice, only $100 less than the 80L, but the vibrance screen is worth it. The only time I notice low brightness is on the Sony home screen. Its pretty dim, IMO. But elsewhere - the tv is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KKRU, Thanks for the 5-star rating! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Unbelievable picture and impressive AV sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A much better picture quality than expected in a Bright room. Watching movies on Blu-ray and Netflix is amazing. It even improved my sound quality going to my home theatre receiver.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DelaureH,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 48" Bravia OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV! It is just the right size for our living room space and the picture and colors are fantastic. Great quality TV at a good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaO, We're thrilled to hear you love your BRAVIA XR A90K! It sounds like it fits perfectly in your living room and delivers the stunning picture quality you were looking for. Thanks for the great feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    You’re making the right choice to

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You’re making the right choice! This is exactly what you’re looking for. Picture quality is one to die for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, RonaldK! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    High Quality TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is a little pricey but if you want quality this is the Tv. We are very happy with it and the picture is amazing. We had a LG tv that was 15 yesrs old.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, KurtJ! We're happy to hear that you are impressed with the quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear and crisp. Nothing beats Sony. So glad i made this purchase. Go ahead and do yourself a favor by placing this order.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CzarinaG,
      Excellent choice! We're glad to hear you are enjoying the clear and crisp picture quality of your new Sony TV. We always strive to deliver the best quality with our products. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We appreciate your recommendation and thank you so much for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pair it with a Sony sound bar

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp clean picture. Paired with a Sony sound bar the words are never off and so haste free as it all syncs over Bluetooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyneB, Amazing! We're very happy to hear you like the crisp and clean picture quality of your Sony A90K and seamless Bluetooth pairing with your Sony soundbar.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ronsbavktoom

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent sale person product the top of the mart.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldB, thanks for commenting! We are happy to know that you're satisfied with your purchase. Thank you very much for the perfect star review and for choosing Sony! - Romeo Sony_US

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