Black Friday in JulyEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $849.99
Save $300
The comparable value price is $1,149.99

Customer reviews

Rating 4.7 out of 5 stars with 459 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers enjoy the picture quality, color, and sound of the 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. They find the setup process easy and appreciate the reasonable price point. However, some customers have expressed concerns about the remote control's functionality and blooming issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 459 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture! I use a Bose sound bar but the tv sound is excellent as well!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOWK,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the TV if you want a bright picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a great TV! The picture is bright and crisp…so happy that we went with full array quality. Using TV on covered outdoor porch. Heads and toes above other brands. Get a Bravia!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LauraC, Thank you for the positive review! We're so pleased to hear you like the bright and crisp display of this TV and good to know it fits perfectly on your covered outdoor porch.With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Ease of use.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I enjoy this purchase for ease of use! I can use my one remote for the Apple box, the sound bar, and the digital antenna!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyV, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice for the price!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely happy with this purchase. Crisp true to life picture. Perfect addition to my man cave. Needs a soundbar to enhance the audio.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JB12866, Thanks for sharing your 5-star review and impressive experience with your new BRAVIA XR X90L 4K HDR TV. We're truly happy to hear you are enjoying everything about this TV, especially the excellent picture quality and amazing performance that is perfect addition to your man cave setup. If you're planning on getting a specific audio system, we recommend the HT-A3000, HT-A5000, HT-A7000, or the HT-A9 to complement the TV audio. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for purchasing the 55" X90L and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with my Sony Bravia

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, sound, picture quality and brightness are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MonicaP, we're glad you like the picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with our TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the Sony Bravia TV. Great picture. Geek Squad set it up for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynP, we're glad you like the picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new TV! Great picture great color and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Malanne, we're glad you love the picture and sound quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    55”Bravo Sony Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic product! Great picture great sound. Easy to set up with sound system and and stereo.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KerryS, We are happy that you now have a fantastic smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lovin' Our Bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and so easy to use remote. Lots of options to choose from. Goodby cable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NanG,
      Great! We're happy to hear that you like the excellent picture quality and the easy to use remote control of your new Sony - 55" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a great tv. Super clear. Has google tv which is awesome as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marielle, Thank you for sharing your positive experience with your Sony X90L! We're glad you like the picture clarity and awesome Google TV operating system of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a beautiful sony Tv. Beautiful images.im enjoying my tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tvmount, we're glad you like the picture quality of your Sony unit. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Awesome vivids colors!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV thus far with beautiful color. Easy to pair accessories to TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SheriG, we're glad you like the picture quality of our product! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great replacement/upgrade!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great replacement/upgrade TV. Purchase online was smooth and easy to complete. Pickup at the store was straight forward with friendly folks loading the big box. Setup was well documented. We are enjoying this TV very much.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Byter, we're glad you like your new TV! Thanks for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Open box Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This open box tv was a great deal. Very happy with Best Buy and the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrenJ, Thanks for the 5-star rating! We're glad you are happy with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Thanks Best Buy!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and attention from the person who attended me and sold the TV, and the TV is incredible in everything I love it, I am very satisfied with everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SergioM, Amazing! We're glad that you are enjoying your new TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Rated 5 out of 5 stars

    85in

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Product Highly Recommended Recommend Getting It Mounted On The Wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deandrew, we're glad you like your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    BEST BUY + SONY = THE BEST!!!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony and Best Buy. Both are superior quality companies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello miamipeter,
      Great! Thanks for your feedback and for trusting Sony. We're glad that you are pleased with your new TV and with the service you received. Enjoy and thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Sony Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Television amazing resolution best tv I ever owned

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MesoFranny, we're glad you love our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 1 out of 5 stars

    If you are looking for a WiFi TV this is not it

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good and connecting a soundbar can give a great experience. Biggest issue with this TV has been when streaming, especially sporting events. When watching a movie or something that is not LIVE we had little issues, occasional sound issues and once or twice TV turned off by itself. However, if you are watching a sporting event the TV freezes and needs to be unplugged to get it to work again. Have called Sony CS and after their “review” of watching 10 second videos they claim that the issue is my 400 mbps internet and that I need to run a ethernet cord to make it work properly. I did have a Roku Stick connected and ran the same apps with no freezing issues on the Roku, more likely a WiFi chip issue with Sony but they refuse to provide service on the TV because it is “not necessary” according to their IT review department that looks at videos you need to send it. Read Sony reviews, CS is the worst and even if items are under warranty they blame customers for faulty equipment.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TW26,


      We’re sorry to hear about your experience with the BRAVIA XR X90L. We understand how frustrating it must be to deal with freezing issues while streaming, especially during live events.

      To better determine the best course of action for your case, we’d appreciate more details about your previous call with customer service.

      In the meantime, if you haven’t already, we recommend performing a Factory Data Reset on your TV. This can sometimes resolve connectivity issues by restoring the TV to its default settings. Please note that this will erase all customer settings, including Google account information, installed apps, and WiFi settings. You can sync some app data with your Google account to recover certain information afterward.

      Follow the steps below depending on your TV menu:

      Press HOME → navigate to Settings → Device Preferences or Accounts and Sign-in → Google → Choose Synced Apps → Select items to sync → Sync now

      Press HOME → navigate to Settings → Google → Choose Synced Apps in Sync → Select items to sync → Sync now

      Press HOME → navigate to Settings → Personal → Google → Choose Synced Apps in Sync → Select items to sync → Sync now

      For more detailed instructions on how to perform a factory reset, you can refer to this article: https://www.sony.com/electronics/support/articles/00159487

      Additionally, to further assist you, please email the following information to [email protected]. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:


      Full Name:

      Best Buy Username:

      Case ID (If any):

      Telephone Number:

      Additional Information regarding your experience with the TV:


      We appreciate your patience and hope to resolve this issue for you as soon as possible.



      Sincerely,

      Maria sony-global

  • Rated 1 out of 5 stars

    Buyer beware

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BUYER BEWARE - DO NOT PURCHASE As an avid Sony Consumer (multiple Sony TVs, every PlayStation console produced, Sony receiver, etc) I was excited to purchase this new TV. Less than 6 months after purchase dark clouds started appearing on my screen that have worsened over time. Sony claims this TV is working as intended to specification. They now claim multiple engineers have reviewed the pictures submitted and that what I’m seeing is not covered under warranty (TV is 9mo old now.) After multiple calls with Sony they said the best they could do is 15% off my next Sony product with no guarantee the same thing wouldn’t happen again. When asked what their engineers said I could do to stop the continued degradation they said they didn’t have an answer for me. Very disappointing that Sony will not stand behind their product.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HannahN,

      Thank you for sharing your honest experience as a loyal Sony fan. It’s frustrating to hear about the dark clouds on your X90L screen after just six months. We would like to review your case to gather more details about your previous discussions during your call.

      We are eager to assist you further. To help us do so, please email us at [email protected] with the following information:
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Case ID (if any):
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X90L:

      Sincerely,
      Jess Sony_US

Sponsored