Customer Ratings & Reviews

I previously owned a LG 4k tv and while I had no provlems with my LG I decided to upgrade to Sony and after having this tv FOR A DAY, I will say I 100% have zero regret. I purchased the 65” and while not having the budget to get an Oled yet, the picture and quality of this tv is a absolutely night and day difference. Hands down the best TV I own. Setting up the tv was extremely easy, even easier if you have a google account. Having this tv has helped me make the decision of deciding to get a Sony Bravia Oled as my living room tv and move this tv to my bedroom when the time comes. The sound of the tv on its own is fantasitc. I have a Bose sound bar connected and with the sound and picture this tv provides its like being in a IMAX movie theater. Also, owning a ps5 this tv has made gaming even better. Tv supports 120hz and the picture quality is outstanding. This specific model is a fantastic choice if you want a tv that provides great picture, sound, features and video game experience, without spending more then $2,000. The bonus of this all is that it is a google tv that you can install various different apps on. I am extremely happy with my first sony tv and look forward to purchasing a higher model from sony in the future.

We purchased a 55” X90L the day after our beloved X900F began to display the red blink of death. Anyways, we decided to do a direct replacement and the X90L is WOW! The pros: This tv gets really bright, way brighter than our X900F, and the processing is absolutely stunningly clear, and the picture quality as a whole is on par with much higher priced models. The TVs audio feel immersive and full, however; we prefer sound bars and sound systems with any tv. The cons: The Google UI is fast yet very busy with the apps. It just seems really busy and makes u feel lost. Also, the tv with all its brightness can produce some blooming effects. The blooming can be mitigated with proper picture adjustments. Overall, the Sony X90L is an excellent full array led that exceeds expectations and can compete with some of the best mini led TVs on the market. Its brightness has improved dramatically, to add to Sonys top notch processing, and gives the viewer 2023 high end oled vibes. When compared to our LG G3 I was really impressed. I highly recommend this tv to anyone who wants a future proof tv at an affordable price, backed behind Sony branding.

This is my second sony x90l unit i purchased. The first was a 65 inch for myself and this 55" for my mother in law (she has a smaller tv stand) and i must say, price, value, features. This has it all. Sure it's not the next up mini led version, but it's the top of the line full array local dimming. It may not be the brightest on the market at this price, nor the most dimming panels, but the software and processing on this is fantastic. The contrast is really good, a tiny bit of bloom on some screens, but better than a previous tv I had from another brand that on paper should have beat this. The colors are great. The android based os is much smother than 2 other brands i've worked with, but i do find myself sometimes using a streaming stick with this, but that's just sometimes my preference for i like the layout on the stick. This has all the same apps. My 65 inch also came with 5 free digital movies from sony bravia. I have look. I have not registered this tv yet, ran out of time, but i think this will also. Overall, great tv. Choice, and nearing e d of model year, look for the price to drop a d snag it.

Amazing picture quality and brightness. Perfect for gaming. 120hz for ps5 playing MW3 has made a world of a difference for my K/D ratio.

Wanted an all rounder with some quality and have no regrets. Looks great straight out of the box, so in no rush to tweak settings. Works seamlessly with Sonos surround setup through eARC. Thing that has most impressed me so far is quality of oldish sitcoms. Example: poor quality broadcast of 3rd Rock from the Sun through directv stream on a $1k 5 year old Samsung looked terrible, but fantastic on x90l. Sharper and no weird lag or stutter type effects. That processing is impressive. Also the color is excellent, always very natural, just seems spot on accurate and pleasing in every case. Reminds me of how Fujifilm digital camera color used to look so much better than other brands (maybe it still does?). Such a joy to watch. Bought bias lighting but haven’t hooked it up and haven’t noticed any blooming yet. Wide angled view noticeably starts washing out, but not bad for casual viewing and acceptable for me at moderate viewing angles. Also impressed at reflection handling and performance in bright room. None of the cons that I’ve read about ended up being an issue so far. ATSC broadcasts look great, is a nice bonus feature for me. I watch a lot of premier league football and am kind of annoyed with blur of movement. I think it is with panning shots mostly, but gather from reading that it is not an issue unique to this tv model and something one just gets used to. Still need to research that more. If you are like me, coming from an older tv, interested in sports, movies, and old sitcoms, this tv is amazing. Way better than what I had and blows away other tvs in the same price range of people I know.

Sony provides a great product. This TV was a little higher priced but well worth it. Great picture. Smart settings easy to navigate. Easy to mount with hardware provided. Connected well to older surround sound system. Very happy with purchase.

Hi, Coming from a Hisense U8N, which had excellent picture quality, unfortunately it would shut off after you turned it on, sometimes during the day as well, had to return it, so glad I did, the Sony has excellent picture quality, great black levels, the Sony processor is definitely a step up, everything is smooth on the operating system, looking forward in checking out what the TV has to offer, plus got a great deal on it, very happy with my purchase.

My journey began with the decision to replace a 7-year-old, 55" mancave LG B6P OLED due to minor burn-in issues. Having done much research, I had a short list of highly rated target TV's. As a YouTube TV subscriber, very good upscaling for channels delivered by their networks in 720p, e.g. ESPN, Fox, ABC is required. Was I ever stoked to see a great price for an open box return "excellent" condition 65" Samsung S90C OLED. This TV is supposed to be fantastic by all accounts. After being unable to obtain even acceptable picture quality from 1080 sources, I returned the S90C the next day and bought the highly rated 55” LG C3 OLED. After 2 weeks use with the LG, much as I wanted to love it, picture quality was just mediocre, and not worth even the sale price paid. Given Sony has the best reputation for low-quality content smoothing and upscaling, I decided to take a flyer on the lower-rated in comparison 55" Bravia X90L full-array LED. It was on sale and hundreds cheaper than the LG C3 and Samsung S90C. The X90L has Sony's latest processor, "Cognitive Processor XR." To my amazement, the Sony's picture quality was significantly better than both high-end Samsung and LG TV's. Upscaling of YTTV channels in 720p is fantastic. All content, particularly sports, looks amazingly good. SDR/HDR brightness and color are superb. Reflection in my dimly lit setting is a non-factor, as is blooming. The Google TV interface and provided remote are both easily the best of the 3 TVs evaluated. Take a chance on the X90L. It's a great, relatively inexpensive TV. You won't be disappointed!

This is an excellent TV, easy to use, and the visuals are just fantastic. I had been noticing that many of my shows were dark and I wasn't able to see them well on my previous 20 year old TV. This has very deep color, the sound also is good. Initially I felt like I was staring at the sun, so I did tone it down, but its just a beautiful TV!

We absolutely love our new TV. We downsized to a 55", looks so much better in our living room. I'm the least techie person there is so, we had it installed with excellent service by our Best Buy tech. He answered so many questions and showed me different things I could do without being afraid I would mess everything up. I have been able to change things, download apps, and just overall play with it without harming it or having to ask for help. I think it might be because it is a google tv, it is easier for me. The tv was just about perfect right out of the box, the color and the sound are fantastic, even though we may add a soundbar later for fun. Our only problem is the remote. This remote is small and has no lighted background. It functions very well and easy to learn, but since we are older it would be nice if it had a lighted background. Our last 65" tv was a Sony and died within 3 years. We had no extended warranty. This time, buying at Best Buy, we bought the well-priced coverage. We read a lot of reviews online and at different stores about the Sony XL90 and Best Buy. We have bought a couple of computers from them. They always came out on top. Even our kids thought we made a great choice. Very happy with our purchase.

I stepped up from a Phillips 55" tv to this sony bravia i feel it has a assume picture on the vivid setting. Sound quality isnt bad considering the size of the speakers. Haven't found out what the live streaming or other internet tv features yet. But all in all i feel the features and picture quality was money well spent.

Picture quality is excellent for watching movies, TV shows, and sports. Sets up relatively easy, though one needs to add streaming Apps and enter passwords of scan QR codes. Can easily access apps from main screen along with live TV and recorded shows.

**Review for Sony 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)** I recently purchased the Sony 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV, and I couldn't be happier with my decision. The setup process was incredibly easy—within minutes, I had the TV up and running, thanks to the user-friendly interface and clear instructions. The picture quality is outstanding, delivering vibrant colors and sharp details that truly enhance my viewing experience. Whether I’m streaming my favorite shows or watching movies, the visuals are nothing short of breathtaking. Additionally, the integration with Google TV makes navigating through apps and content seamless. I especially appreciate the voice control feature, which adds convenience to my daily use. The customer service provided by Sony is also commendable. They were responsive and helpful when I had questions during the setup. Overall, I highly recommend the Sony BRAVIA XR X90L. It's a fantastic product that combines ease of use, top-notch performance, and excellent support.

This was an upgrade from a very old HDR, 32" TV. I am very happy with this purchase. The picture is great and the size is perfect for me. I have no complaints about this TV. No longer need a FireStick, because I it has Google TV. I am not a TV guru, but I did a lot of research and visited a lot of TV forums/groups before making this decision. The upscaling is great on this TV, blacks, brightness, sound, etc. I have used it for gaming, and if there is a lot of dark to light/light to dark in the game it does struggle. If you play with the settings you can find a happy medium there.

After researching tvs I chose this sony google tv. Very happy with this smart tv. Never having had a smart tv before I find this relatively easy to navigate. Beautiful picture and sound. With an internet browser it's possible to visit websites. Perfect for my needs. Geek squad did a great set up.

Fantastic image quality and color accuracy, as well as great viewing angles when viewed from the side the image is clear. Works well is any room dark or bright.

The sound quality is amazing. It displays almost all 4K content with a very crisp image. The settings it has available are easy to change, and they are very intuitive. PC monitor setup can be somewhat finicky, but it is reliable as a monitor with low latency for a TV. I recommend for anyone looking for an all around solid 4K experience with a high refresh rate.

We first bought the LG QNED 85 and watched it for a little while but were not sure we liked it, so we went ahead and bought the Sony XR X90L also and compared the two side by side for a week or two since they were the exact same price at the time. After watching for a couple weeks and comparing the both TV's, we found the LG sound was better on voice setting than the Sony on its voice setting. We found the picture was slightly more clear with the LG than the Sony probably due to its more advanced mini LED tech). The legs for the LG were not as stable as the Sony legs. The operation/navigation of the LG seemed better than the Sony. But the Sony color was just more bright, rich and robust. (Even with adjusting and experimenting with the settings quite a lot on both TV's) This is what was the deciding factor for us. However neither TV was in any way significantly better or worse than the other. They were minor differences and others may decide differently. And a special thanks to the salesman at the store who took a lot of time with us on multiple trips to the store for lots of Q&A to narrow it down to these two TV's and letting us return the one we did not want without cost to us.

I love this TV it makes everything look 3D the picture is so clear. The sound is great. The home screen is easy to navigate. It has different filters for viewing modes (even a gaming mode). Highly recommended. Would probably buy the same one for another room in the house.

To start I will admit, I am a Sony Bravia Fan. Have been for many years. I needed to replace my 13 year old VR Bravia and decided on the XR X90L. Setup was almost automatic. It sensed everything that was plugged into it and auto connected everything. Picture is crisp and clean. navigating menus is almost intuitive! Love This Purchase!!