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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 1,712 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Always Sony It!!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear and Realistic images… Consistant Motion Flow with no blurring… Easy device compatibility setup… Lightweight for ceiling mount… PS5 upscaling HDMI input… Great for both Dark and Lighted Rooms… Ask for the sidebyside demoin store… you will not be disappointed ;) *pictures taken in love motion not paused

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as an open box 2 years ago and still truckin. Great picture, perfect for gaming.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I made the right choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went to the store determined to only buy an 65" open box tv on sale. The sales person convinced me into buying this brand new tv on sale and I am so glad I did. I love this tv. The images are bright and detailed. The colors on the screen is amazing. So, Im glad I listen to the sale person because I have enough dark image tvs in the house that I needed one tv upgrade with out breaking the bank.

    I would recommend this to a friend
  • Cons mentioned:
    Remote

    Rated 5 out of 5 stars

    Great TV but WIFI Connection isn't Strong!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV overall! I love the look of it and had settled for something decent for a bedroom. One thing I did notice though is that the WIFI on it cuts out if the connection to your router isn't close by so keep that in mind. It will drive you nuts if you're streaming a show. Also, the Sony remote isn't as user friendly than other makers like Samsung and LG so nitpicky things like that may drive you nuts.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Experience IMAX at home

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    IMAX Enhanced movies look incredible on this TV. The 120 refresh rate is very smooth. High quality TV. Given a second chance at buying a tv, I would definitely stand by my purchase and get this TV again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alec,

      Wow! We are really thrilled to hear that you are happy and satisfied with the exceptional picture quality- especially when watching IMAX Enhanced movies, very smooth 120Hz refresh rate, and overall performance of your XR-65X90J.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the 5-stars review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Good Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a big move for me. It was the first new TV in 11 years. My last TV was a 46” Sharp. I had no complaints but, I needed a 4K TV for a world clock application I wanted to run. This model (Sony X90J) was very new to the market when I bought it. It is the first with the cognitive processor and a few other features. The only reviews that were available at the time I was making the decision were by people who received forms of gratuities for writing them. I almost bought the previous year’s model to have more assurance that the TV already had a verifiable track record. Instead I purchased a good protection package with BEST and paid for the Geek Squad to install it and set it up. Everything went very smoothly. I’ve had it installed since early June. One of the reasons I bought this model aside from the fact that it has a full array was for it’s built-in sound quality. For my space, I wanted to be able to not need a sound bar. The sound is excellent. So is the picture. It runs my world clock application with the detail it requires, Currently I’m set up to monitor world wide precipitation. Movies and shows are great, too. No problems at all. I’m happy with my purchase, all around - product, service, sales and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric, we're glad you are enjoying the picture and sound quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good so far!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality picture, vivid colors. The only drawback is the reflection from windows on the screen during daylight. If you have curtains it works great but not so much with just blinds. Only had it shot the weeks so far. I had an LG for about 18 years and was hesitant about trying another brand, however, so far I have not been disappointed. Hope this review helps those older folks 50 and up make a good decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Preacherman, we're glad you like picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Shocking quality!!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! It fits perfectly in my room and the quality is so shocking! I recommend watching nature documentaries on it.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Customer For Life!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most beautiful TV I’ve ever owned. Gorgeous colors, smooth motion, very bright. The Google TV UI is clean and runs smooth. Voice recognition on the remote works great. I use a soundbar with a subwoofer so I can’t comment on the speakers on the TV. I don’t think I’ll ever buy another brand of TV after using this Sony TV. Sony, you’ve gained a customer for life! Best Buy had fast shipping and the delivery team was very quick and careful with the product. Thank you, Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NotoriousJVH, we're glad you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent product

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV works perfectly, the image and audio are excellent. I am very satisfied with this product and it makes my life happier!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality! Easy to download app. Software updates automatically easy to use

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent; very clear and reliable. No issues at all.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Well sought after for many years. Great value for money

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Can’t go wrong with this Sony Bravia

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have had this tv for 2 years. Great clarity and excellent for watching football games.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly one of the best TVs i’ve had The quality of sound and

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    issues switching constantly by itself to Google tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven’t had it long but I am impressed with the picture quality, however experiencing an issue Which while streaming from the phone or using Apple TV it switches itself to google TV. While watching a movie on AppleTV “black widow” four minutes into the movie it switched to Google TV. Then 45 minutes again same issue, then yet again an hour later into the film. Then today while stream from iPhone.. Definitely not happy with that being it’s about a month old. Hoping it’s a software issue and can be rectified without an issue, checked for updates none are available for either Apple TV or the Sony Bravia.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TjsBravia, thank you for purchasing our newest product. We're sorry to hear that you have an issue with your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90j/articles/00159487

      If you require any additional support in regards to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv! This is a perfect size and perfect picture for our bedroom.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Vrr

    Rated 5 out of 5 stars

    Love my first 4K tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing and even better when watching movies in 4K. Only thing that I didn’t like is it has HDMI 2.0 but it doesn’t support VRR, ALLM, or G-Sync. If you’re not into competitive gaming this shouldn’t really bother you but if you’re a casual gamer like me this tv is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi juliandom,

      We are glad you like the picture quality of the TV. For VRR, don't you worry because there are plans to make these features available via a software update. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Recommended Buy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great . Just upgraded from my 2020 Samsung u8000 and it makes an amazing difference . Literally everything I watch is upscaled. The gaming is great as well. Little to no judder or lag. I showed a few of my friends and they all say the same. The color adjustments alone make this a wonderful tv. Also shoutout to Geek squad. They came and did perfect measurements and installation, along with the setup of the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mario, we're glad you like the wonderful experience brought by using our newest product. With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for the 5 Star review and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Menu is easy to navigate. No issues so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joe1, We are thrilled that you like the picture quality and menu of your new Sony BRAVIA 4K smart Google TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase. Enjoy! Vincent Sony_US

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