Back to School DealsSavings is one of our best subjects.Shop now

Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $259.99
Clearance
Save $1,040
The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 1280 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, calling it "great" and "top-notch." They also appreciate the easy setup, color, price, gaming capabilities, and sound. However, there are some concerns about screen issues, remote control, reliability, and the TV being expensive.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 1,280 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    My Honest Review of my Awesome NEW TV!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just purchased this TV in March 2023. Therefore I can only review what I have experienced so far. If this app allows you to do an update, I certainly will! Its a 65" Google tv. All the apps similar to Roku are pre-loaded, however this is NOT a Roku tv! It has usb and 4 hdmi ports, 2 of which are hdmi 2.1. It has digital audio output. The picture is amazing, visually stunning! That said, I had to do my own adjustments, as the settings out of the box, dont do this tv justice. I use antenna only, and my area only broadcasts in 720p. The picture looks good even at 720. I got on YouTube and used their 4k streaming videos to setup my tv. WOW, what a difference!! I used the vivd setting but lowered the beightness a bit as it was too much at max setting. There are color adjustments as well. I dont understand the alphabet/ number soup, but each has its purpose, for cinematic and game experiences. I found the one for me, and when I get my ps 3 hooked up, it may need a setting change. Sound is excellent through the built in speakers. Good bass and high end sound! I havent hooked up my receiver yet, but the tv's digital out will connect to my receiver for optimal surround sound. I dont need a sound bar, and can say the complaints about similar models being hard to hear even @ max volume!! Unless youre having a major party or operating a jackhammer, these complaints are unfounded! The remote: a slim basic remote with no clutter of buttons like the LG remotes. This nodel has voice control for certain functions and searches. No numeric keys, and the vcr like controls are now just a center wheel that does the functions for fast forward/ rewind, pause,play. It also has cursor control for operating the tv menus. Easy layout to access tv channels, volume and changing channels, and APP selection button, settings button. Well thiught out, but the sacrifice of clutter means LOTS of cursor pressing is required for operating the tv. The tv has foot stands versus a pedestal. They are very skinny and plastic. This is my only fear of sturdiness and support. Right now the tv is on the carpeted floor til my new stand arrives. That will be the true test for stability! Pros: picture quality connectivity/ external inputs of usb,hdmi. sound quality Ease of setup Fairly easy navigation through menus. Simplified, uncluttered remote. Voice command control. l Cons: The complex assortment of menus and navigation. Sacrifice of remote space, means LOTS of button pressing to navigate through all the settings and functions of the tv. legs with plastic feet versus a pedestal stand PLEASE NOTE: The pictures I uploaded are actual photos from the tv . Youtube allows you to view 4k videos, so I took stills with my cell phone in the completely dark room. They just dont do the ACTUAL tv picture quality justice. So ifcyou enlarge the photos, the quality degradew greatest so dont do it. Just know that the ACTUAL tv picture quality is infinitely better!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gerry,
      Thank you for sharing an in-depth review with your new X90K TV. We really appreciate you are enjoying the outstanding picture, sound, connectivity, ease of use and smart features of the unit. We've also taken note of your input with regard the menu, remote, and supplied stand of the TV. You may find these article links below helpful with information about the TV and how to enhance your viewing experience.

      Google TV menu improvements and navigation changes:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00292258

      Adjusting the picture settings on your Google TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00263533

      4K HDR: Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00245141

      Function buttons of the remote:
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-07-04_01.html?hl=remote+buttons

      We also recommend the use of the supplied stand designed for TV stability which is essential when you want to be assured of your TV's safety.

      In case you will need our assistance with the TV, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Great TV for under $1000

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia XR X90K 4K HDR has a clear, sharp and bright picture with lots of features you won’t get on less expensive models. With most all newer TV’s the speakers are behind the screen and are small, so the sound is just OK. You will probably want to consider a reasonably priced sound bar for better sound. The full array LED contrast (QLED) with controlled area backlighting is so much better than LED edge lighted sets. The Google TV and Google assistant works well. Two HDMI 2.1 inputs as well as one (ARC) HDMI is provided for output to sound bars. Two USB ports are also provided. 4K UHD resolution provides good action without blurring of fast moving objects and people. The 120 Hz refresh rate means smooth lifelike viewing. We are using one of the many featured streaming services, Google U Tube TV and it works well even with our slow internet speeds. The normal over the air antenna allows us to get about 60 channels for free and they come in well on this set. Loving the voice controlled remote control too! Many more features that we are still exploring. $31 per year for electrical cost which is about average for this size and type of TV, so this model is not considered energy efficient. However you can’t go wrong with a Sony IMO!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rich2020, We're glad that you are enjoying the picture quality and features of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Amazing TV that survived the terrible delivery

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been amazing for me, the blacks on this tv screen in particular is its strong point. I saw other reviews complaining about this TV having blooming issues when displaying super contrasty images. Another complaint I saw was the brightness levels but the TV has done well with the blinds being open during the day. I personally have not came across that myself. The other positive with this TV is the color accuracy, this is a TV that I have not felt the need to fiddle with the picture settings to get a picture to make things seem centered in reality. This TV is incredibly fluid and responsive and this goes into how the Android TV operating system works. I have rarely seen any of the menus stutter, and chrome casting and airplay have been mostly without hitch (sometimes it has been finicky). Some minor gripes I have is not all the HDMI's are 2.1 and the speakers on this TV are serviceable, but honestly I don't really get bothered by speakers since I always hookup my own sound system. The other gripe to this TV doesn't seem to talk to my older sound system that well. Every time I turn on my TV it seems to be convinced that the sound system is at max volume and will only let me to turn the volume down from the level I have started at when I first turned the TV on. I am not sure if it is an issue with the 10 year old sound system, or the TV but I thought to mention this minor grievance. On to the delivery. I bought this TV Open Box Excellent with Geek Squad delivery. Come the night before the delivery got switched to a third party service and never asked if that was ok or if I was willing to wait to make sure it was through Geek Squad. The third party service hit every wall while also carrying the TV to my apartment upside down, I went to open the box, and found out that there was only the TV and no cables or stand that were supposed to come with the TV. So I had to waste a whole morning to try to get the parts that I needed, which left me with third party accessories, having to travel to yet another BestBuy cause they didn't want to get in trouble for giving me what they had of TV stand in store, and then never giving me the initially promised $100 off for the inconvenience. All my disappointment with this TV come from the service I was given and not the TV itself. I am happy that I actually love this TV even with all the struggle it was to get the TV. I guess this is more of a buyer beware with open box items, you might have to fight to get what was in the listing you bought.

    I would recommend this to a friend
  • Pros mentioned:
    Color
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Beautiful Picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv!! I took a chance switching over from being a long time Samsung buyer after being shown the difference in the true to life colors Sony offers. The colors are brilliant during day or evening viewing. This was an initial concern as one of the sales person said this would be a better for basement viewing. If anything, I lowered the brightness a notch. This is also first tv where I didn't sit for hours on end messing with the color settings. Turned off the things I didn't want like power saving etc, but no extra tweaking involved. My room has many windows but I just shut blinds if watching during the day and my tv picture is still brilliant. At night lamp is always on. Thrilled I finally took the plunge and purchased this tv - no regrets!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KellyW,
      You definitely made the right choice! We're really glad to hear your enjoyable viewing experience with your new TV. Here at Sony, we always strive to deliver the best quality and features with our products. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 65in. Sony TV.

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs are my favorite. They can do practically anything you need them to do. They are great for gaming, watching those high resolution videos or movies, and even connecting it to your computer. Can you imagine a 65 inch monitor, that’s crazy right but you can do it and work from your recliner if you want to. Awesome and amazing TV.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We couldn’t be happier with this TV! The picture is perfect, the settings are easy to work with, and it works great with our Roku stream bar!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Awesome choice for PS5

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing ! Even the sound is incredible! No need for a sound bar. I also own a PlayStation 5 and one of the reasons I went for this tv is because the specs are optimized for the system with 120hz and VRR. My games look and sound amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello specialcases, Thanks for sharing your awesome experience with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    LOVE this TV

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, awesome resolution and color. Sound is good as well, but I added a sound bar for a full sound effect. Highly recommend

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    AWESOME TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this to upgrade from my 40" TCL and to play PS5 and it has surpassed every one of my expectations! Voice control is a game changer, picture quality is unbelievable, endless features, very easy to use and navigate!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisH, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony for the win

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors and clarity of this tv are amazing. I upgraded from a 55x900f and have absolutely no regrets. Once the calibrations are dialed in the picture on this tv is up there with higher end models. Love Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shine006, Thank you for upgrading to your new Sony X90K! We're very pleased to hear you're enjoying the excellent colors and picture clarity of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good sound quality and easy to use

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the tv and it’s easy to use. I connected my YouTube videos in my iPhone to the Tv in less than 10 secs. The sound quality is actually pretty good without buying an external speaker

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vicky,
      Perfect! We're glad that you like the sound quality and how quick you were able to connect your YouTube videos from your iPhone to your new Sony - 65" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony and enjoy! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV!

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is absolutely stunning and the closest thing to a OLED you can get without the OLED price. Perfect for gaming and movies!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the purchase. I’ve always been a Samsung loyalist but after doing some research and seeing this was a “build for PlayStation” model I finally pulled the trigger. The tv recognizes the console and auto converts to the best video output for gaming or streaming. Pretty awesome. Games look INCREDIBLE on it and streaming looks pretty awesome as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikH,
      You definitely made the right choice! We're delighted to hear we were able to give you a good match for your viewing and gaming needs. Your satisfaction means a lot to us. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony - 65" Class BRAVIA XR X90K 4K HDR Full Array

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have an older version of Sony Bavaria 42 inch and still great tv and very good picture. I decided I wanted a bigger tv so I ordered a Sony - 65" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV and the picture is amazing and newer movies and shows is like them being in the room. I have it as the bedroom tv and just love watching newer movies and feeling like I’m actually there. The dog even get confused sometimes by the picture quality almost like someone in the room! I definitely recommend it. The sound is very good but I do like having a surround sound watching lot of movie so later I’ll be adding a sound bar with sub woofer or a theater type package but only because I like it that way sound is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasM, Thanks for sharing your experience with your new Sony BRAVIA TV. We are thrilled to hear that you like the picture and sound quality of your new BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65’

    |
    |
    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV . Good picture quality , clear and nice colors . Very fast when navigating through apps , no waiting around to load . Sound is good also , has bass and high volume . I would recommend this product , and look for another Sony TV on my next purchase . I am enjoy this TV . Also good option for gaming, my sons doesn’t like to play on any other TV , only this one .

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony XR90-65

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality is almost equal to a Oled tv and perfect size for a 300 square ft living room. Awesome picture quality and user friendly apps

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UmeshB,

      Fantastic! We are extremely pleased to know your satisfaction with the incredible sound quality, user-friendly interface, and superb performance of the XR65X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good but missing something! hmmm

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Picture is good. I wouldn't say great. I came from a 5-6 year old LG. One of my 1st HDTV's. And I loved it.. However, it started to show a dark spot about 6" from the bottom middle. My wife suffested running over to Best Buy. So we did. We didnt want to spend more than $1000 and this was on sale/open-box. I do like it a lot. It just doesnt have that wow factor!. I think to get that wow factor we needed to up our budget by half and we just were not ready for that much yet. The software and remote experience is top notch though. I use my own 'stick' in the back for access to streaming but it does a good job itself too. Happy yes. Impressed. Not so much.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 65” TV for under 1K

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have never owned a Sony TV until now and I have to say I’m very impressed with the X90K. The picture quality, clarity and colors are awesome. It has all the apps you need and a nice compact remote. The regular speakers are adequate but wanted better sound so I added the HT-A5000 sound bar which integrates with this TV and the sound is unbelievable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertN, We are thrilled to hear that you are very impressed with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    X90K

    |
    Best Buy Employee
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    "This TV surpasses all my expectations! After upgrading from an 8-year-old Vizio, I'm amazed by the superb image quality. While the sound is decent, I prefer using a sound bar, so it's not an issue for me. Overall, it's an excellent purchase, especially if you can snag it on sale."

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best tv i have.

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing, i been using this tv for a few month now and i love it. Good quality and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GracieC, We're glad that you like the quality and ease of use. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

Sponsored