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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1491 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are positive about the picture quality, color, easy setup, Google TV, price, sound, gaming, and smart features of the Sony Bravia XR X90L LED 4K UHD Smart Google TV. They appreciate the vibrant colors, user-friendly interface, and value for money. However, some customers have concerns about the remote control, blooming, reflection, and contrast.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 1,491 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Why I’m Loving My New Sony TV?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “I recently bought a Sony TV, and I’m really impressed! The picture quality is stunning, with vibrant colors and sharp details. The sound is immersive, and the interface is user-friendly. It’s also perfect for gaming, with smooth performance and low input lag. Overall, a fantastic TV for entertainment and gaming!”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rohan,

      Thank you for the positive feedback! We're glad to hear that you like the picture, sound quality and user interface of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65 inch Tv is fabulous. I love the picture, the color and the Sony sound bar is awesome. Definitely need the sound bar. I feel like I am in a movie theater. Best purchase ever. The geek squad was the best. Tony and his helper did a wonderful job installing the tv and the sound bar with the wall mount. Thank you Best Buy .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethS,

      Awesome! We're glad that you like the picture quality of the TV and how it works well with your Sony soundbar. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65"

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the features, especially the gaming feature which helps my gaming experience. I love that it has VRR which helps the gameplay a lot and the custom crosshair which is amazing. The picture quality is spectacular it is so clear that it looks like the characters can come out of the tv screen. I would like to also mention the S2000 3.1ch soundbar the audio is the sound is crisp and it feels so real

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LemuelA, we're glad you love your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tosin Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony. The picture quality is amazing, with vibrant colors. It's easy to navigate smart features for streaming services like Netflix. Gaming performance is excellent with HDMI. The TV provides a cinematic experience with high-quality sound. Highly recommend for top-notch viewing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TosinO,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony favorite

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors displayed perfectly. Love watching shows than our previous LG HD tv. LG started showing blue hue that made me feel sick, thought something’s wrong with my eyes but it’s the tv short time. Sony had great reputation of lasting longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Splittzfam, Thank you for sharing your wonderful experience! We are thrilled to hear that you had such an enjoyable time watching content on your Sony BRAVIA XR X90L TV, especially with its stunning picture quality. Thank you for choosing Sony, and enjoy more viewing experiences with your BRAVIA! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sticking with Sony forever!!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a LG 55” which was doing me justice with 120hz for gaming. I wanted to upgrade but was nervous a larger tv wouldn’t fit on my dresser (which it barely fit) but i didn’t care. I immediately fell in love with this tv after not so much liking that it was a google tv and expect it to be pure Sony in and out, the tv of course paired with the PS5 as expected and it auto syncs to any device once plugged into a hdmi. With 4 hdmi port (2 of which are 4K earc) 2 usb ports and so much more, this tv is everything i could want in a tv. So many different picture modes depending on which hdmi and device you’re using, you’ll get certain presets if you’re using streaming services, when you’re in game mode, using a firestick etc. speaking of game mode there are so many features in game mode to help with getting everything precisely how you want it (VRR, Blacklight, reticle on/off, etc.) I will be looking into the new lineup Sony just rolled out thanks to this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey DarrellR, thank you for your enthusiastic review of the Sony XR65X90L TV!

      We're thrilled to hear about your positive experience and how the TV has enhanced your gaming setup. We understand your concern about it being a Google TV rather than a pure Sony TV. However, we'd love to share a few benefits of Google TV to help ease your concerns:

      Google TV offers a seamless experience by integrating your favorite apps, movies, shows, and live TV, all organized just for you based on your viewing habits. It allows you to discover new content easily and provides recommendations tailored to your preferences. The built-in Google Assistant can help you find movies, answer questions, control smart home devices, and more, providing convenience right at your fingertips.

      As you mentioned, the TV pairs effortlessly with the PS5, automatically activating the Auto Low Latency Mode (ALLM) which ensures a smooth and responsive gaming experience. Additionally, features such as VRR (Variable Refresh Rate) and various picture modes enhance your visual experience, keeping everything precisely how you want it during gameplay.

      Thank you for considering exploring the new Sony lineup. We are confident that you'll find more models that meet your high expectations. If you need further assistance or information, please don't hesitate to reach out.

      Enjoy your new TV, happy gaming and thank you for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn't be happier with this TV. The picture is absolutely amazing. The pics I posted for this review are from Dr. Strange and the Multiverse of Madness. I took the pics while the movie was playing, not paused. The true horsepower and beauty of this TV can't really be appreciated until you watch something in DolbyVision or IMAX Enhanced. I'm telling you it will knock your socks off. I also have an XBOX Series X hooked up to this TV, and once you change the the settings in the XBOX to HDR10 and DolbyVision, the difference is unreal. The only complaint I have about this TV is the sound quality. It's not terrible, but it's not great, either. Just so-so. The sound shouldn't be a dealbreaker for you, though. If you're hesitating to buy this TV, just STOP IT AND BUY THIS TV! I promise you will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanV,

      Thank you for sharing your fantastic experience with us! We're thrilled to hear that you're enjoying watching TV and playing games on your new Sony BRAVIA XR X90L.

      To enhance your audio experience, you can adjust various sound settings, including sound quality and sound modes. You might find this link helpful: https://www.sony.com/electronics/support/articles/00302857?utm_source.

      We hope this information proves useful. Thank you for choosing Sony and for your kind recommendation! Enjoy your TV! -Maria Sony_US

  • Pros mentioned:
    Google tv, Price

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The price is great, the TV is generally awesome, the quality is super, Google TV is the most convenient to use, in general I adore Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnastasiiaM,

      Thank you for the 5-star rating! We're glad to hear that you like the price point and quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Once again a Sony came through

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Without a doubt this is the best television I have ever owned. I am blown away by how crystal clear the picture is. And this is before I get a 4k box from Verizon. The depth of color is truly amazing. If I have any knock on this TV it would have to be the initial setup. I had a problem with the picture and audio sync. It was off by less than a second which isn't catastrophic but it is annoying. Thankfully I have a son who is a thousand times more teçh savvy than I'll ever be. I'd like to thank a young man who assisted me in the store when I was looking around. He wasn't an employee at the Newport News store but he was a Dept manager at the Williamsburg store. Not sure why he was in Newport News that day but I'm truly grateful he was. Kalique, I greatly appreciate all of your knowledge and assistance that day.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi aceridr50, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Addition

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our second Sony Bravia tv that we have purchased through Best Buy and we couldn't be more pleased. This one is going into our basement renovation for our second living area/bar. The picture quality and sound are perfect for all aspects of entertainment. The app features make watching tv/movies or listening to music easy and with the added sound bar it is a perfect combination for our needs in this new space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasK,

      You made the right choice! We're glad that you like the sound, picture quality, and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Really nice looking TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have an LG OLED and this Full Array LED tv looks great! Brightness can be adjusted for any type of bright or dark room. Operating system is super fast since it is google based. Sound is good too. Surprisingly does not need a soundbar for a smaller room. But a larger room I would recommend gettjng a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaxK, Amazing! We're very pleased to hear you like the peak brightness, snappy operating system, great sound, and overall performance of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture quality is great.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality on this TV is great. We have a smaller living room and one of the chairs sits a little closer to the tv and off to the side; we have had multiple guests comment on the fact that even at that angle there is no distortion and the picture is still great. We bought a sound bar so I have not listened to the tv speakers but we are thrilled with the Sony tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barb, Thank you so much for the 5 stars! We're glad that you and your guests have enjoyed your Sony BRAVIA XR X90L TV and its awesome picture quality. It's also great to hear that you were able to add a soundbar that will enhance your experience. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very impressive

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great tv. Never had a Sony tv before, and with all the great reviews I have seen, I took a chance. I could not be anymore happier or more impressed with this product. It has a really, really great picture quality, a lifelike and realistic looking display for movies and gaming. Anyone looking at this product it is worth it. I would recommend this TV to anyone looking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vincent, Congratulations on your new TV! We're thrilled to hear that the Sony BRAVIA XR X90L is delivering a lifelike and immersive experience for both movies and gaming, meeting your expectations. Thank you for choosing Sony and for your recommendation! -Maria Sony_US

  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Very impressed!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just purchased 3 65-inch X90L TVs on Black Friday, 2023. The image of this LED/LCD panel is impressive. I am coming off the Sony X900H 65-inch panel I purchased from BestBuy back in 2021. The image of the X90L is head and shoulders above the X900. The X90L has a slimmer body than the 900H and it is thinner. It has a maximum of *85 dimming zones compared to the 900H which has 30 zones according to the RTings.com review (It might be thinner than the 900H but it is definitely heavier,) The image does not require a lot of adjustment either in my opinion. It is so life-like, you could almost sunbathe in most sunlight scenes. The only two things I dislike about it is the Sony Logo, it's off to the left. It should be centered. My other complaint is the small remote with the hotkeys and numeral keypad removed. You have to fish through sub-menus to get through basic functions which is unnecessary. I upgraded remotes, I bought the metal remotes with backlit numeral keys with the convenience of the hotkeys. The clicky haptics on the metal remote is satisfying to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi carltonsle,

      Thank you for the purchase! We're glad to hear that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! In bright light or a dark room, the picture is amazing (not washed out by outside light). The colors are more realistic than any of the other TVs we looked at. And even without a sound bar, the sound is really good. The base could use a little kick but it's still better than i expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyD,

      Thanks for sharing your 5-star review and experience with the X90L. We're thrilled that you are enjoying the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Better quality than expected

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think the video is great. I already had a sound bar and subwoofer so the audio is amazing. The only thing that I haven’t figured out is how to find my remote. There’s supposed to be a way to do that and I receive an error message saying that “the remote control in use is not supported” which is odd because this remote came with the tv. I lose my remote every other day so I resort to using my phone as the remote until the “non-supported” remote is found. Other than that I sometimes sleep on the couch just to enjoy the large screen and fantastic audio. I should have purchased the 75.”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynM, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with the remote of your Sony unit. You can find this link helpful:

      https://www.sony.com/electronics/support/articles/00229476?utm_source

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony.
      ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    65” Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors, darks & black are very good. No problems with glare or low light in room. Remote is adequate and work well with Comcast equipment (TV Box). The sound a very good compared to most flat screens the front facing speakers make a huge difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mart,

      Amazing! We're glad that you like the sound, picture quality, and remote functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!! At a good price!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks awesome!! Color is great. Picture is great. Got this for my other living room. Already have a LG C1 OLED. And I think this TV looks nicer. The colors are amazing. I like the interface of the software. Netflix/prime video/ect.. , all easy to set up. Also i like how there is different stand height according to if you use a soundbar or not. At $1000 price point, this has to be the best Tav at its price. First sony i ever owned. And im glad i got it. Only negative, im going to need a soundbar. Sound is not that great. Normal TV sound is fine, but when watching a movie music is super loud and can barely hear the talking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Evan, Thank you for sharing your wonderful experience with your Sony X90L! We're glad you like the awesome looks, great picture and color quality, intuitive user interface, ease of setup, multiple TV stand position, and value for money of your Sony X90L. We also appreciate your feedback about the built-in speaker sound quality of this TV. You can configure various settings related to the TV’s sound such as sound quality, volume level, sound mode, etc. according to your preferences to improve the overall listening experience on your TV. For more details, please refer to this link:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html

      At Sony, we are always looking to improve our product quality and features. We have noted your input about the sound and will be sure to forward this feedback to the appropriate department.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    A gamer’s TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best choice I could make! My buddy is pretty smart when it comes to TVs. This was his recommendation to me. I do a lot of gaming and some occasional streaming. This TV supports 120fps and at 4K resolution. And that HDR full array, the colors are bright, clear, and so distinct! I could see enemies on this TV twice as far as I could compared to my last TV (also a Sony but about 6-10 years old now). The colors couldn’t be more vibrant and true to their intended color. My games have never looked to beautiful and I likely will by buying Sony again next time too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoolChicken,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Mrs S

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful color and sound on this TV. I also received excellent service from in store staff and the Geek Squad technicians

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenS,

      Awesome! We're glad that you are enjoying the sound and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

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