Customer Ratings & Reviews

The picture is absolutely amazing! Clear and crisp, definitely worth the price point. The different range of apps that can be loaded onto the tv are really good too, they help maximize the tv's abilities! Would recommend to anyone looking for an great tv.

This was the model recommended by the BB Consultant after my in-home consultation. The pictures are stunning and rival many of the OLED TVs I saw in stock at the BB store. It was a WONDERFUL choice - in that it gives a great pic - at a reasonable price.

The picture and clarity are the best. You can adjust the picture mode to whatever you're watching. Internet interaction is very cool, as is voice command. The price is good for a 65" with this many features. I'm really please with my purchase.

I have had this 65X900E for about a week now, it displays beautiful picture, the installation of the TV stand was a bit tricky and I have had one issue where the TV locked up when I got impatient trying to change inputs via the remote, the tv just locked up and then I had to go over to the TV and hold the power button until it rebooted like a computer, its been fine since then. Another small issue I have had is my receiver and picture is out of sync so the display shows lips moving and the sound trails behind, I am sure I need to just change some setting, however with the same receiver and a vizio tv I didn't see that sync issue, it's probably the display processing so I am sure its a setting, it's just that it doesn't do it every time so I haven't felt inclined to make changes yet. Some reviews I read said that the TV doesn't look good from different viewing angles and I think it looks fine. Overall I really like the TV, it looks fantastic while streaming from VUDU, netflix etc, the apps have made my roku and amazon fire tv stick obsolete. My PS4 games look great on this tv as well.

At 1st I was looking at OLED TVs. Very pricy for me then I spoke with my salesman. After purchasing and hanging the TV, I turned it on. What a pleasant surprise. And with the 4k blu ray up scaling my old blur rays. ....most excellent experience.

I just recently purchased this TV on sale and had it delivered. My son helped me with the unpacking and installation, which was very easy. Crating was excellent. A few minutes to put together and connect to my cable, DVD, and PlayStation. Everything worked perfectly, television prompts guide you through the TV setup process, and it connected immediately to the internet. Must say picture is stunning, best I've seen. UHD is the only way to go. Sound is very good, but I connect to a soundbar which is excellent. SMART functions work flawlessly, and I am enjoying accessing YouTube and Netflix on a daily basis. Overall really enjoining this television.

Can't say anything bad about this TV. Picture looks great, setup was easy, has all needed inputs/outputs, and the available apps are (Netflix, Google Play, etc) are nice. Menus to get to the apps are a bit confusing at first, but not bad.

I was tracking this Sony 900E for last 6 months and finally got it on Black Friday Sale a 65" for $1499. I'm very happy with the Overall quality of this TV including color, sound quality. BEST purchase after 12 years with Samsung TV.

I truly shopped for what I wanted and searched for a good price. I was able to get both at Best Buy. I am very pleased with the product and especially with the support team at Best Buy. I will definitely purchase additional items.

I researched this t.v. for over a month and compared it to many other models. From what I heard, it was the best you could get for the money. After a month in convinced that was true and I made the best choice.

I checked reviews before purchasing the 65 inch Sony TV XBR65X900E. I am so glad I did because the picture is crystal clear. Geek Squad set it up for me and it was a breeze to set up and pair with a soundbar.

The picture: Looks more natural when compared with my samsung 4k. However, I am used to Samsung's high contrast and sharpness and the Sony picture is not as "4K like". The OS: hands down Android TV is more robust. Samsung's Smart OS is more intuitive but it crashes ALL THE TIME. Android TV takes a little more getting used to and not many apps are designed for the TV. The Android TV ties in nicely with my Google Home and my smart phones. Price: cost a couple hundred bucks more than my samsung when both have similar features. TV Settings: Samsung lets you fine tune everything while Sony's setting is limited and won't let you do much. Remote: Samsung uses bluetooth so you need to wait for it to connect initially. Even after it is connected there is a lag. Sony uses infrared and it is easier to use. But you need to point it at the center of the TV for it to work. It also has 2 large buttons dedicated for Google Play and Netflix. Wish they have a YouTube button as well.

We looked at the Samsung and the Sony and considered a 55" or 65". We are happy that we selected the 65" and this Sony is great! The clarity of the picture is unbelievable. The colors are so beautiful.

This is a top notch HIGH END 4K HDR TV for an unbelievably low price. Now, this next suggestion is important with the price... I recommend when you buy this TV and set everything up, disable your network immediately! Do not download any of the newest patches because what you get out-of-the-box is almost "too good to be true". Sony's patches have rapidly made the TV less attactive and they've taken away many features that I'm able to use today out-of-the-box. I'm currently using a PS4 PRO & Apple TV for all streaming rather than using the apps on the TV.

This is a really nice TV, Good picture, very crisp and easy to use. The setup was minimal and easy also. Worked great right out of the box. It makes my old TV look ancient. The price was great also.

I had been debating between the 65X850E, the 65X900E, and the 65X930E and read a ton of reviews on all 3 TVs. Eventually I decided that the X900E was the best TV for the price and boy did I make the right decision! That FALD makes a big difference in the picture quality and the HDR features are truly mind blowing when you see the difference for the first time. It's been great with Xbox One S, PS4 Pro, and Nintendo Switch and streaming content looks amazing. 4k Blu-ray is definitely the best way to really experience this TV to its fullest extent. When it comes down to it, the price of this TV is definitely not low and you have plenty of other options out there for great TVs, but the Sony name and quality really shine on this. As for the differences between the 850 and 930, spending a few hundred more than the 850 is totally worth it, while saving almost $1000 compared to the 930 is a really smart move. The 930 will have Dolby Vision support and this one will not due to the chip types in the TV, but Dolby Vision is still a budding technology and HDR10 is so prevalent that it feels like that will be the winning HDR format in the long run. This TV was updated to support HLG HDR, so it's future proofed for that once the broadcast world catches up. If you want a good, in depth review of the TV and want to compare to a lot of others, check out rtings.com.

Only had this TV for a week and so far it's been excellent. Setup was straight forward. I had compared this set with several other brands and I feel the Sony XBR900E has by far the better picture.

Picture quality is absolutely amazing, as expected after reading/watching reviews and seeing it in the store. Absolutely no regrets there (or with the entire TV, all considered). Although the TV is indeed "smart" and sometimes I have used its built-in apps, I am preferring to use my Roku Ultra (Oct 2017 4660X edition - although it has issues too). The reason is that, funny enough, the built-in YouTube app does not do HDR. Only the Roku Ultra and Chromecast Ultra support HDR for YouTube. Strange. I believe that is not the story with built-in Netflix, which I think does support HDR. Vudu on any platform seems to only support Dolby Vision HDR, which this TV does not support. Oh well.

Bought this TV after returning a Vizio P65-E1 to Costco (FALD pulses drove me Crazy!!!!). Wish Costco sold Sony TVs. For whatever reason, they don’t. You can’t beat a 90 day return policy. BB has a 15-day return policy for TVs.....so my “review period” was pretty intense since it was so short before deciding whether I would keep it or not. All in all, this is a very good TV. Dark blacks aren’t as good as the Vizio P-series, but fast motion images are better. Fewer FALD zones than Vizio, but NO PULSES! Vizio still hasn’t solved this pulse problem. Sony has. Vizio has Dolby Vision. Sony doesn’t (but the 2018 900F series does). Sony has Ultra 4K. Good enough for me. Great picture overall. One minor irritant is a propensity (at least on my set) for synch issues between audio and video signal. Of course....Sony claims that’s an issue with my broadcast service provider....not their TV. Maybe it is. Maybe it isn’t. I still don’t like it. Seems to happen more often on some channels/networks than others. Probably my provider’s broadcast. Remote not very user friendly. Android-mania not too thrilling for IOS types. YouTube is prominently displayed on the box, but I still haven’t found out how to access it with this Sony remote (though it’s easily accessed with my Sony Blu-Ray player remote. ? Go figure. Many online “experts” will tell you how to adjust the colors on this set. I took about six if them and made a hybrid “color cocktail” that works great for me. If you have to use one “factory canned setting” in the TV, use Cinema Pro for nighttime/dark shows; and Cinema Home for daytime/light shows. All in all great set.

The picture on this TV is unlike any other in this class. It is the closest you will get to OLED without paying double the price. I upgraded from the XBR65-750E, which is a great TV and now only $1000, and the improvement in picture quality is noticeable. Built-in Chromcast is a nice benefit as well. I originally purchased the XBR65-900E when it was $1799. It was a steal since it came with a Google Home and free installation. A week later the price dropped to $1499! A quick conversation with Best Buy and they refunded the difference. $1499 plus a Google Home, plus free installation is simply unbeatable. Awesome customer service and great prices. What more can you ask for?