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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 778 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV for its exceptional picture quality, vibrant colors, and impressive 4K resolution. They appreciate the great value for the price, praising its affordability without compromising on quality. The TV's large size is also a hit, with many customers finding it perfect for their living rooms.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 778 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome TV, dude!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, dude! Sony's colors and upscaling totally crush other brands. Solid build, too! My family room's super bright, and its brightness handles it perfectly. Glare's not a problem either. Grabbed the 85-inch x90l this Thanksgiving. I was flip-flopping between it and the x93l (the mini-LED anti-glare one), but I'm stoked with this choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Akshaj, Thank you for your kind words! We are thrilled to learn that you are pleased with the vibrant colors, excellent upscaling, and outstanding 4K HDR visuals of your X90L TV, even in bright environments. We concur that this Full Array TV is an excellent choice for both gaming and enjoying your favorite films. Thank you so much for your purchase and for choosing the best brand, Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simply the best TV I have ever had!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the LG 75nano90 (2021 version) and decided to upgrade. I walked in and wasn’t too sure if I wanted one just yet, but this TV was on sale for $1999. And it felt like a good deal. The picture quality is noticeably better than the LG, and the LG had great quality. I am no expert reviewer; but I do know some things about TV’s. This is not an OLED killer, but it is an outstanding Nano/Quantum style TV. Yes, you can detect some blooming, but far less than the LG with its 32 zone array. This has a 100 zone array. So it makes a great difference, but the magic doesn’t come for that. It comes from the “ Cognitive Processor XR”. It really helps bring out the colors, and the deep blacks, and crisp whites. I hope my simple review helps someone. It’s worth it, if you aren’t looking to spend 5-10k on a proper OLED of this size. The sound quality is great and you can even use the speakers as a center channel with you use certain Sony audio equipment! However I have a full Yamaha/B&W/Monolith 5.1.2 Dolby Atmos system. So I don’t use the onboard audio. It is a very balanced compromise of size and vale with outstanding picture quality for the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyLG75nano90, Awesome! We are so glad to hear that you are enjoying your new Sony X90L TV! Thank you so much for your awesome feedback and we are truly thankful for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Haven’t regretted it once

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is incredible. I was worried about the size (85”) and the price, but we have been extremely happy with the purchase. We have a smaller living area and the couch is about 12 feet from the TV, but the distance is perfect. Incredible quality, HD Netflix looks insane, the tv has a “for you page” when you turn it on which is great. Just buy it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyS, Awesome! We are so glad to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Value 2024

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV - 4k bluray, Apple TV, PS5 120hz all work well and picture looks much more natural than my 2019 Samsung QLED. Best Buy did a great install and hid wires behind the wall. Only thing that is mildly irritating is some blooming with white text on black backgrounds. Paired with Sonos Arc, Sub, and Era 300’s.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndyCleveland, Thank you so much for the 5-star rating! We are glad to hear that you are enjoying your new TV paired with your PS5! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for a couple months. Very pleased with the build quality and picture. Purchased on sale which I believe is an appropriate price looking at other TV's out there. Honestly, I personally can't tell the difference between this UHD LED vs the OLED version. I mean, unless you are watching true 4K content, which rules out BlueRays, DVD's, and like all TV, then what does it really matter? Regardless, this TV rocks and for $2k, it's a no-brainer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrukaitisD, Thank you for the 5-star rating! We are glad to hear that you are happy with your purchase. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I have no regrets, and I am tough critic.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I own two LG Oled TV's a 65 inch and a 55", I will not claim to be an expert on TV picture, however I do have a keen eye for what constitutes good picture color, clarity, and overall viewing experience. I am very partial to OLED due to the rich colors, contrast, and black. I never thought a full array TV could impress me. I am thoroughly impressed by the ability of this TV with all content. I've now owned it for 2 weeks, I was concerned 85" would be to large, I am now very grateful I didn't opt for the 75" The 85" is in an entirely different league. I am a Sony TV fan once again! Sure the black isn't the same as an OLED black, but this TV's image is impressive. I now understand what people mean when referencing Sony's image processing. At the cost of this TV in an 85" with what it offers, I think it is a good buy. I have no regrets, and I am a tough critic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradO,

      Thank you for the positive feedback. We really appreciate the time you took to share so many details about your experience with the television. We're glad to hear that you like the picture quality of your new Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    85" Sony Tv all I can say is WOW!!'

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been looking at the Sony 85" tv for six months and finally pulled the plug. This is one of the best tvs on the market for $1999. I looked at the LG oled and I think this picture and colors are just as good. If you are looking to buy this tv you won't be disappointed. Thank you Best Buy for the smooth delivery service. You have a customer for life!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smokey724, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Exceptional picture quality and one of the best.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its one of the best high mid range large TVs. The panel is crisp and clear thanks to sonys amazing processor and algorithms. They are unparalleled and frankly blows the competition out of the water. Its 120hz display with VRR for faming and goes really good with PS5. The colors are amazing. Nothing comes close to it. Brightness is really good but some competition do offer more brightness not that you will notice. The only thing that i think it lags in is motion smoothness in SD content. Its not as great as other competition. But it does not matter as you barely feel it. Overall i will givr it a solid 4.8/5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasTandon, Thanks for sharing such an excellent shopping experience. We're happy to hear those positive remarks. It's good to know that you like the amazing features, impressive picture quality, and overall performance of your Sony X90L. We agree that this TV is great for gaming or watching your favorite movies. Thanks for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best 85 inch TV with a budget friendly price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not quite as good of a picture as an oled tv, but pretty close and a lot less than an oled price. Very good viewing angle, with a great picture from just about every direction. Sports and action scenes look crisp with no perceptible motion blur. The picture is vibrant with the hdr, but still looks true to life. This tv is not as bright as similarly priced competitors, so it's best in a room that is less bright. The overall picture quality is by far much better than the competition in this price range. The smart features are very good, it's a Google os, so that could be a negative if you are not a Google person, but lots of apps and very expandable. Overall, a great cinema and gaming tv at a very reasonable price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IBGuy,

      Thank you for the review and we're glad to hear that you like the vibrant picture quality, smart features, and price point of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv and worth the money!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Weve had this tv for a little over a month now. We got the 85". Watching movies is amazing. Playing video games, like call of duty, the last of us, dragon ball sparking zero, and many more have been a blast. The voice control through google is absolutely the coolest feature. " hey google turn on" " hey google turn off" hey google open ( app of your choice)" . The sound from the tv is perfect for pur living room and does not require any additional sound bars etc. i have absolutely no complaints about this tv. Would 10000% buy this again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobP, Thank you for sharing your wonderful experience with us! We are thrilled to hear that you are enjoying movies and games on your Sony BRAVIA XR X90L TV. It's fantastic to know that you are pleased with its voice control features and the exceptional sound quality it brings to your living room. We appreciate you choosing Sony and wish you continued enjoyment! -Maria Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best Big Screen TV On The Market

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been wanting a big screen tv for a while and researching as well. When this Sony came out I knew this was the one. Great tv at a greater price. Thinking of getting another one for my game room. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeT, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a Picture!! We are loving this TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a Picture!! We are loving this TV. I had bought the TCL QM8 Mini-LED QLED, But when this tv dropped in price, I could not pass it up, I don tpaly much game to take advantage on the 144Hz, the sony has a Refresh Rate of 120Hz. I dont even uses that, its alway set to "Movie" mode, I can not stand the soap opera effect on ANY thing I watch. I liked this im getting my mom one. One thing I dont like about this TV, is that you can Not put the feet any closer then 61" my TV stand is 60", I was not about spend more money on a new stant, so I came up with my own solution(see pictures).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ashi,
      That's awesome! We are truly delighted to hear that you are pleased by the amazing picture quality of our Sony XR85X90L TV. Enjoy real life picture quality when you watch your favorite movies and programs. Your feedback about the TV stand is appreciated and will help us improve our products. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Image BUT Mystery Smear Marks

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Image - Best TV I ever owned, BUT can anyone explain the "mystery smear marks" on my screen, see photos? I provided a 4-star rating but may change to 5-stars if issue is resolved. I have a new (December 2023) 85" XR 85X90L that I purchased from Best Buy and notice what appears to be cleaning lines/smears that I cannot remove or clean, possibly behind the outer screen surface, see attached photos. I only notice the marks when the screen is black (or TV is off) in a dark room, and a light is reflecting off a glass patio door opposite the TV. I spoke with Best Buy and they replaced the TV with the same model, but I still noticed the marks; original purchase Black Friday November 2023, replacement December 27. I also contacted Sony and the agent referred me to an authorized servicer, but they could not diagnose the issue due to time of day the lines would appear (before sunrise or after sunset). Can someone explain the "smear marks" (see attached photos). Possibly the anti-reflection/glare coating feature? Regardless the image looks great and does not appear to be compromised, but I want to make sure. Is this an issue that Sony should investigate and issue a recall or a corrective action plan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesR,

      Thank you for the review and we're sorry to hear what happened with your TV. For us to better assist you, please email us at [email protected] with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best purchase

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv! The best purchase I've ever made really nice quality, beautiful picture and sound easy to function and maneuver

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FerrasK, Awesome! We are so glad to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Sony 85" Class XR X90L LED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color, picture is truly polarizing with xfinity cable. I definitely recommend quality for this sized tv rather than get the run of the mill $1200 85 incher.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Logan, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality color and brightness are great . It’s all about balance as they say it . Tested in time when it comes to TV I’m glad to switch back for an upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chito, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A wonderful picture very deep colors easy to setup and mount clear picture good competitive price good side picture no wash out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rods, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Theater quality without the line.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was on my wish list. Now it's not. What a beautiful picture and sound bar. Better than a theater because you can pause anytime for whatever you need. Adds a whole new look to PGA Golf. It's like being there. The BB service man explained everything to us and asurred us it was the best picture available on the market and he wasn't lying, best I've ever seen. Thank you Best Buy for another winner!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RodM,
      Wish granted! Thank you very much for your purchase and for your feedback. We are so happy to hear that you now own your dream TV. It's nice to know that the BestBuy rep was able to assist you well. Enjoy the beautiful picture quality of your new TV and thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 85" 90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in for a Samsung walked out with the the Sony 90L. Sales guy that helped explain key features that Samsung didn't offer and overall picture is flat out better colors crisp sharpness. We are very Happy with our purchase and would recommend buying one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherV, we're glad you are happy with your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great brand and solid value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had three requirements for a new TV : Must be huge : Must be a good value : Must be an established brand This TV checks all 3 boxes. It looks great and i havent had any issues

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeT, thank you for the fantastic review! We're very glad to hear the Sony - BRAVIA X90L checked all your boxes when it comes to size, value and a trusted brand. It's great to know it's been running smoothly and looking great in your space. We truly appreciate you choosing Sony and hope you continue to enjoy every moment on your new screen! Regards, -Dominick Sony_US

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