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Customer Ratings & Reviews

Your price for this item is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 994 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the Alpha ZV-E10 Kit Mirrorless Vlog Camera for its video quality, compact size, and beginner-friendly features. They appreciate the interchangeable lens system, which allows for versatility in photography and videography. While some users have concerns about battery life and stabilization, overall, customers are pleased with the camera's performance and price point.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 994 reviews
  • Pros mentioned:
    Camera quality
    Cons mentioned:
    Overheating

    Rated 5 out of 5 stars

    Highly recommend!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is amazing! I have now used it for over a year for sports photography, concerts and more. I have not had a problem with it and now even overheating. The one downside to this camera is that it is not weather sealed but I have not had any problem when out and about.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GraysonP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-10-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Beginner vlogging camera

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect beginner camera for vlogging!! So easy to use and takes great videos! We also used it for our elopement and the pics came out so good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmberC, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera. Thank you for choosing Sony. -Linda 12-28-24 Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    My Review of the Sony ZV-E10

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly, I’m in love with this camera! The Sony ZV-E10 is absolutely perfect for content creators — especially for vlogging, Instagram reels, YouTube videos, or even just capturing everyday moments. It’s lightweight, compact, and super easy to use, but still delivers amazing video quality with beautiful background blur and vibrant colors. The flip-out screen is a lifesaver when filming yourself, and the autofocus is lightning fast — it tracks your face and eyes perfectly. I use an external mic with it, and the sound quality is so much better than on a phone. You can also connect it to your phone or computer and use it as a high-quality webcam for livestreams or Zoom calls. Honestly, the ZV-E10 is a total game-changer — especially for moms, bloggers, small businesses, or anyone who wants to create beautiful content without getting too technical. I’m so happy I chose it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OlenaK,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZV1E10 camera. We are glad to hear that you loved it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-30-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Great value camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New to cameras. Love the quality of photos and videos. Camera is easy to use and great variety of lenses that fit. Im completely satisfied with this purchase and feel like its nore capable than I initially expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beginner,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-18-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality
    Cons mentioned:
    Stabilization

    Rated 4 out of 5 stars

    Great for blogs and photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for vlogging. It has good quality for videos and photos. Background blur for videos is awesome and so is the audio. Camera battery last a long time too but I’d recommend to have at least two batteries if filming on the go. My only concern with the camera was stabilization. I did a vlog was walking around the city and the clips were really shaky. This can be fixed with a gimbal stabilizer but I didn’t find out till after I returned the camera. I will definitely repurchase the camera and get a gimbal for stabilization.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RachelW, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you loved our camera and its vlogger focused design. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer once you purchase the camera again with a gimbal. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Excellent Choice for Vloggers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony ZV-E10 is a top pick for non pro videographers or Vbloggers looking for a versatile, high-quality camera. Here’s a quick overview of its key strengths: Image Quality 24.2-megapixel APS-C sensor Sharp, detailed 4K video at 30 fps Design Ergonomic grip, lightweight, and compact Flip-out touchscreen for vlogging Autofocus Real-time autofocus with eye-tracking Reliable for dynamic scenes Audio Built-in directional mic and external mic options Clear, high-quality sound Features Product Showcase Setting for smooth focus shifts Easy live streaming and mobile connectivity Value High-end features at a reasonable price Conclusion The Sony ZV-E10 offers excellent image quality, reliable autofocus, ergonomic design, and superior audio, making it an ideal choice for any professional videographer. Highly recommended for its performance and value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oscarcsn, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for all level of videographers. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Head over to Best Buy today 2 find your new camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First, i’d like to say how friendly, welcoming and professional the staff at the Ann Arbor and Westland locations were in helping me purchase my first camera. Very pleased with my purchanse , but more happy in my shopping experience. Now, lets talk about the Sony ZV-E10 camera, This camera is wonderful for vlogging, home videos, great quality photos. . This camera is A major upgrade for your social media photos as well. Takes amazing pictures in natural daylight settings. Also, the more you learn your camera you can adjust it to your preferences. And find what works best for you. Make sure to check out YouTube to find some really great reviews on the camera. It was very helpful for me and learning how to set mine up. It takes a little bit of time but once you get it figured out you were on your way. Best of luck to you now get out there and take some photos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Felixjae,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a wonderful camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-22-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Best Creator Camera ever!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is AMAZING!!! I got it to start my Youtube channel cause i need a better video, and MAN has it been a life savor! I highly recommend this camera for and vlogging, Podcasting, and streaming or going live! So yes go and buy this camera and the staff there was very helpful with any questions that you may have!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingLeo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-13-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Size

    Rated 5 out of 5 stars

    Perfect little camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don’t think of this as a vlog cam only! It takes great photos and is a perfect starter mirrorless camera. This camera was a perfect choice for a small travel camera. Definitely perfect for my trip to Japan!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrenR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a perfect camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-15-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Great for vlogging!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is great for making content! Very clear and easy to use I highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JhoannaR, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great beginners camera. We are glad you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (12/9/2024) Sony_US

  • Pros mentioned:
    Camera quality, Weight

    Rated 5 out of 5 stars

    My first vlogging cameraman

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this camera takes great video And I purchased the kit so it came with Bluetooth handheld tripod for recording and photos Love how lightweight it is and it’s great for beginner content creatirs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IanaJ, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for beginners content creator and how lightweight it is. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Best Beginner Camera IMO

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great beginner camera for anyone looking to get into photography/ videography. Simple to use settings and decent lens! Easily upgradable and had a lot of power for the price. This also pairs well with the Ronin 3 mini. 5/5 stars for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fabo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great beginner camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-28-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    10/10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first "big" camera purchase and I can say it has been a trip. I thought that the new cellphones would make cameras under 1k look cheap, but maaaaan was I wrong. This thing has soooo many features. Best first experience I've had with any tech I've purchased. It's very newbie friendly too! p.s. threw the Sigma 30mm prime lens on it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best camera !

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After dealing with an empty package from Amazon I decided to buy from Best Buy. Best purchase yet, picking up was smooth, customer service was 10/10. The camera quality is so good even with starter lens, for the settings you will have to play around with it to get your desired look but overall I really am loving this camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielaZ, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/13/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Sony zv-e10 amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This cámara was my first big purchase and I reviewed the item on YouTube, TikTok everywhere. Once I got it I’ve been recording none stop! Amazing for vlogs and I use it for pictures too. Definitely worth it if you’re beginning your YouTube channel. Easy to get around and learn how to use too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeeiriG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-20-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 4 out of 5 stars

    Good all around camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is so much fun to use. I really enjoy all the features and the ease of use. The video is great and the photography works fair. If you’re looking for a good all around camera this is the one for you. If you looking to take professional style photography this may not be the one for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyK,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera good and fun to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-25-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Flash

    Rated 4 out of 5 stars

    GREAT beginner camera , PERFECT for vlogging

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As someone with no camera experience, this is a great beginner camera. The settings are easy to maneuver with the many tutorials out there. The only downside is that this camera does not have flash but a clip light can be purchased separate. I’ve enjoyed kickstarting my vlogging journey thanks to this camera! (:

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Conchita,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for sharing your positive feedback. Our ZVE10 camera is specifically designed to be user-friendly and a popular choice among content creators due to its impressive features tailored specifically for vlogging.

      If you have any other concerns or questions, feel free to contact our Technical Support at 239-245-6360.

      Rubychelle,
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Great overall camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera! The Sony ZV-E10 has been a game-changer for my vlogging setup. Its 24.2MP APS-C sensor delivers stunning image quality, I love the dedicated microphone l. The advanced autofocus system tracks subjects flawlessly, even during fast-paced shoots. While the lack of in-body stabilization means I have to be more mindful of my movements, the overall performance and versatility of the ZV-E10 make it a fantastic investment for any content creator.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arturo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great overall camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-4-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    The classic created camera! Love it!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best! Works as good as some of the cameras twice the price! Literally no complaints other than I didn’t get it sooner! I use to make content and I look so professional I’m pumped! Check out the quality in the image below!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joshevers,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-5-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    The Switch Up

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me just start off by saying this was the best decision to switch from a canon T7 to this Sony ZV E-10, the quality blew my mind. Also the fact that you can pop out the screen makes getting angled shots a lot easier, and this overall camera is really good for beginner photographers or even videographers. Hopefully the picture of my dog gives you an idea of the quality I’m taking about!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amaya760,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-27-2024
      Sony Social Support Sony_US

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