A:Answer Rtings.com has calibration settings for this model which you can use as a starting point. I recommend Calibrated Dark, then increasing the backlight or tone mapping to 80-100. I bumped the contrast to 55 and left most other settings at their default. In advanced settings, I recommend turning off most settings except for the Full Array Local Dimming option, and using medium or high. I read that medium is best for HDR content and low for SDR content. High can wash out blacks. Note that with the current firmware update, the local dimming introduces flickering as the backlight struggles to adapt to different lighting conditions in the scene. Clear Motion can be used for sports but it’s generally recommended to keep it off for movies and television; personally, I thought the effect was very subtle on this TV, definitely not strong enough to call it a “soap opera effect,” and I would sometimes keep it on for movies. Finally, I varied the gamma between 2.1 to 2.4 depending on what I was watching. I appreciated that on this TV, the settings seemed to save based on what app you’re using and what input you’re using, so you can use different settings for different content.