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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 901 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 901 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    A must for movie lovers!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beyond amazing .. the color, size, and sound is great . We did pair it with a Bose sound bar but I am loving this tv. Def would by again and love watching all the movies! Picture is so clean and vibrant .. also love that you can change settings per what you are watching Only weird thing I’ve encountered it the tv does randomly shut off. Not sure if it the tv or my cable causing it to do so.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    One word to explain... Superb!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One word to explain... Superb!!! Amazing picture quality, amazing sound. Earlier I was the Samsung fan, 5 years back switched to Sony and then realised the difference between Samsung and Sony pictures. Bought A80K 77 inch a month back, it has been amazing for me, better realistic picture with real life colors. Brightness could be the concerns for some users, but I think it has more than enough. For me any brightness higher than this would be strain on eyes, in fact I am not watching this TV with full brightness even though my room is not dark, it has a pretty big window. I am Best Buy fan too.. so far I have bought all my TV's or big appliances from Best Buy only.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RitsNRazz, You've made an excellent choice! We're glad you like the amazing picture and sound quality, life-like colors, great brightness level, and overall features of your new Sony A80K.
      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great picture, with some issues

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Reviewing after less than a month of ownership but will update if things are fixed. First, I purchases this open box in Excellent condition which meana it ahould have all the parts. Was missing vesa screws, POWER CABLE, and installations. Had to make 3 calls to BB but the store was able to help me get compensated for the issue. 2. Near the power input im getting buzzing at times and its driving me crazy. That paired with buzzing from the screen when using it as a center channel speaker and soundbar is annoying and ill have to habe someone come fix it. Otherwise it has the best picture I have seen. Very fast moving in the android OS and very easy to setup since Google can run and install it all. Backlit controller would be nice but otherwise i love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trinkets02,we're glad you are enjoying our product. We're sorry to hear about your experience purchasing our product. We're sorry to hear that you have an issue with the buzzing noise on your SONY unit. Please follow this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00023593

      If you require any additional support in regards to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY.

      ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very impressive

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I have ever owned. The picture quality is amazing and everything looks so good! The deep blacks and the vibrant colors. I will only use oled tv's going forward. I use this tv for my gaming setup with all of the modern consoles and they work great with it.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing TV, no regrets.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am blown away by this TV every time I’m watching anything. Picture quality is amazing, super sharp and bright enough for my living room. This is my first OLED tv and I don’t think I could ever go back. Gaming performance is unmatched. Connected to my PS5, it runs smoothly at 4K 120FPS. Every game looks beautiful, like it was made for the PlayStation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saif,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with this...

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. The clarity and depth of the picture is amazing. You often get the impression might be in 3D, that's how sharp and brilliant the colors are. It is expensive but if you plan on about 9-10 years of use the cost is not so hard to justify. It took some time to get it connected properly to our theater system so we temporarily relied on the built in sound and that was the best I've heard for a TV. Our old tv wasn't bad but it starting having issues and we're glad we took the leap.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisJ,
      Thank you for the 5-star rating! This is definitely a great choice for a TV upgrade. Nice to know you like the amazing picture quality of your new TV. We're sorry to hear your difficulties in connecting your Home theater system. You may use this link as your guide on connecting Audio devices to this TV: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00137387

      Should you need further assistance, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with my Sony Bravia OLED TV. It's got a beatiful panel and the Dolby sound that comes from its speakers is an added bonus! The upgrade from a 60" to a 77" screen was a great decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josie, we're glad you like our product. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the Sony 77" Class BRAVIA XR A80K from Best Buy and it's been a fantastic experience. This TV was too large to fit in my car, so Best Buy offered a free delivery and it went really smooth. The OLED 4K display is more impressive than I anticipated, with vibrant colors and deep blacks. The sound quality is a real standout – the built-in speakers deliver clear, rich audio that enhances my viewing experience. The deal I got at Best Buy made it even better. Highly recommend for a top-notch home theater experience.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with my purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I generally buy Sony TV’s. I have two 55” inch Sony LED tv’s. I originally purchased an LG C2 77” open box special at Best Buy in DE. Wasn’t a fan of the deal after the fact. Decided to return it a few days later. I intended to just get a new LG C2 77. Instead, I walked out with an A80K 77”. This is my first in home experience with OLED so it’s a breath of fresh air. The picture is beautiful. Watching movies are very enjoyable. Sports look great too. I use an LG SQ80Y sound bar so I am not too sure about sound. Only thing I wish is that Sony offered Xfinity app on their App Store so that I could replicate the “cable experience” easier. Instead I have to bounce around between tv provided apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,

      Thanks for sharing your 5-star review and impressive experience with your new BRAVIA XR A80K TV. We're truly happy to hear you are enjoying everything about this TV, especially the excellent picture when watching sports, movies, and more. We're sorry, but the Xfinity Stream app is not currently available on this A80K. However, you can use the built-in Chromecast feature to cast the content from the Xfinity Stream app on your mobile device to the TV.

      With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for your feedback and offering a fantastic rating on the product! -Jess Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Center Channel link has constant hiss/static.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Heavy unit. Call a friend if you’re planning to wall mount it. Center Channel link has constant static from TV and is unusable. Sony dances around that defect and is slow to admit there is a known issue with a logic board in the unit. I have compromised and am using only center from sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NatesBravia,

      We're sorry to hear about this issue. We apologize for the inconvenience. You can restart the TV with the supplied remote control (easiest). Press and hold the POWER button until a menu appears → select Restart. Press and hold the POWER button until Power off appears on the screen. You

      If you are unable to resolve your concern, follow the troubleshooting steps from this link: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00200862

      In any case that you need our assistance, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR77A80K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    4K Photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and quality are amazing. The geek squad is the best. I highly recommend the total tech package.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoanneF,
      Thank you for the 5-star rating! Glad to hear you like the amazing colors and quality of your new TV. Your satisfaction with our product is our top priority. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Fantastic!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! I did a lot of research before making a purchase and after weeks of reading reviews and online shopping, I decided to go with the 77” Sony Bravia A80K. I was able to see this unit in action at a local Best Buy and it really stood out from all the others in the store. This is my first OLED and so far, I am really enjoying the vibrant colors and clear pictures. I started to get a sound bar to pair with it but I really don’t need one as the sound quality is pretty good on its own. I definitely recommend this TV and it is well worth the money!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tdess99, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Contrast, Picture quality

    Rated 5 out of 5 stars

    Sony XR A80K OLED 77"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went into the Best Buy Store to replace an older and smaller TV. Was looking at a LED vs OLED. Wow the difference. We love the detail on the OLED. The pictures are so detailed and clear. My older TV was ok but this is AMAZING. The contrast between the deep black and other colors is crazy. Don't know how we watched TV without this. I can not wait for football season. Also purchased a Sonos Arc sound bar and their subwoofer. This system is unbelievable. I am so appreciative with the Best Buy associates and their knowledge about the differences in TV's and systems. I went to the store several times to look before purchasing. Each time I became a little more in tune with the features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BestBuyFan, Thanks for sharing your awesome experience. We are glad to know that you love the detail and quality of your Sony BRAVIA A80K OLED TV. This TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Contrast, Picture quality

    Rated 5 out of 5 stars

    OLED King

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best! Love the picture quality. Excellent contrast and high build quality. Thin but not scary thin. Glad I exchanged my TCL 6 Series for this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex52, We're very grateful for this positive feedback. We're glad to hear that you are happy with your purchase! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Vibrant colors, the darks spots areas are real dark, crispy image. Couldn’t be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielG,
      Thank you so much for such a great review! We're delighted to hear your enjoyable experience with the outstanding picture quality of your new TV. Your satisfaction means a lot to us. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best choice for very dark room

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Choose this if you have a very dark room. Do not get this if your room isn't completely dark get the LED. Excluding the 2023 releases this is the best you can get due to it's size. Size is always more important than minor upgrades in visual quality (a la first year QD-OLED smaller sizes).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rocco, Thank you for taking the time to review the BRAVIA A80K TV. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for sharing your review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Big at Home

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, replaced an old Samsung 65 inch DLP TV. Fantastic picture various picture setting allow it to be set for different illumination conditions. I Thought going to a 77 inch TV would be to much but it fits well in my living room. 1 small niggle. The operator manuals lack much detail, even the on line ones seem very sparse. I found that frustrating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelS, we're glad you are enjoying the picture quality of our product. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 77” Bravia XR Oled HDR

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    To be fair, this 77” Sony Bravia XR Oled has the best in every category. The voice control remote is easy to use. I have no problem setting up google tv. Lots of great free streaming content. So many great things to say. The speakers are loud and clear. The tv stand that comes with it are strong and sturdy. The picture is great and the quality of sounds that you see and heard in front of you is the best I’ve ever seen on any TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi February142021, That's great! We're glad to hear that you are happy with this BRAVIA XR A80K TV!
      The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Charles M

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictures quality excellent. Sound excellent. Brightness excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesM,

      Fantastic! Thank you for reaching out to us today! We're always happy to hear from you. We're glad that you're enjoying the picture and sound quality of the television. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture I've seen on any TV!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. I can't imagine anything with a better picture quality. The brights are amazingly bright and the darks as black as can be. Definitely the focal point of the room whenever it's on. The sound is the best I've heard on a TV as well (even though I never use it).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WadeP,
      Amazing! It always makes our day to hear that customers like you enjoy our product. We really appreciate your satisfaction with the outstanding picture and sound quality of your Sony TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

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