A:Answer $100 from Geek Squad I think. With that said, I do not recommend it. a) it will probably be done by some low paying Best Buy kid. b) you have to know what specs you want to calibrate it to : color temperature , contrast ratio, etc. Tvs are designed to be extremely bright with high contrast. I have a professional spectrometer I use for my computers because I am into photography. Since I want my on screen editing to match my home printer setup I have the contrast dialed much lower than most displays. I wouldn't want that for my tv. Out of the box, your tv should be in the ballpark and with a few minor tweaks it should be good. Unless the guy doing it is a real color specialist I would do it with your own eye balls. Also, c) tv shows/movies vary so much even scene to scene. The color might look perfect for one scene with perfect skin tones, blue skies, green grass, etc. then the scene changes and it looks all messed up. I notice this a lot with football games. Different cameras display the field a little differently. I think it depends a lot on the production of the show. NBC Sunday Night Football looked great on my Samsung 4K tv last night. Saturday evening SEC or Big 12 (take your pick) didn't look as good. It's all in the production.
